social media strategy

Five unique Social Media strategies by football clubs
Five unique Social Media strategies by football clubs admin

Social media is a valuable tool for marketing in the present digital age. We have various brands across the world taking to social media to connect with their audience. Today, in the world of professional sport the intensity of social media campaigns are  higher than ever before Not all campaigns guarantee a positive feedback. At times smaller […]

What experts are saying about social media listening?
What experts are saying about social media listening? admin

With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still the least used strategy by brands. The main problem is that brands want immediate impact […]

Doing Social Media Listening the Right Way?
Doing Social Media Listening the Right Way? admin

  Investing on Social Media listening tools and executing it successfully requires more than just a knowledge about social media. It requires strong agenda, focus, resources, timeline and a full-time dedication. When Apple was about to launch their iPhone 5, Samsung did just that – focus, plan, timeline and dedication. It started with an email thread […]

Social Media Strategy Review – Rajasthan Royals
Social Media Strategy Review – Rajasthan Royals admin

Rajasthan Royals made a place for themselves in the IPL history by winning the first edition of the tournament. Known for spending less and relying upon talented youngsters, Rajasthan Royals have a vast fan following on its social media platforms. Facebook: On Facebook, the Rajasthan Royals have more than 1.8 million fans. This season of […]

Why banks need to embrace social media?
Why banks need to embrace social media? admin

[Guest post by Bhupendra Khanal, CEO Simplify360 on Information Week] It is hard to ignore the widespread adoption of social media among consumers. Statistics say that one in every ten individuals have an active Facebook account and YouTube gets more than 500 million users every month. Every form of businesses has been flocking social media […]

How to use social media during the holiday season?
How to use social media during the holiday season? admin

Halloween, Thanksgiving, Hanukkah, Christmas and New Year all holidays almost back-to-back in a row, you cannot afford to miss out the holiday season marketing. Though there are many marketers who plan to take leave and get into their party shoes without planning ahead for the holiday season or the next year ahead. BUT, zealous marketers […]

How to attract customers with Twitter
How to attract customers with Twitter admin

Getting more traffic using Twitter is one of the best things you can do to increase your web traffic this New Year. If you are a keen marketer who is fervently using twitter to drive more traffic to your website, well here are a few tips you would need to read. Tweet Consistently: Well the […]

Common mistakes brands make in social media
Common mistakes brands make in social media admin

Mastering Social Media is pretty much a tough task, and when it comes to building your brand in the social web, it gets tougher. There are huge brands which fail in using social media channels to an optimum level. There are even marketers who commit serious crimes with these channels which almost break the brands. […]

How to Couple Advertisement and Social Media?
How to Couple Advertisement and Social Media? admin

The success of Barack Obama, stands as a social media benchmark for all the marketers. His campaigns shows to what extent social media can be used to bring success to your brand. Be it an event promotion or creating awareness or sales, social media is the perfect weapon for a marketer in today’s market. From […]

Building Business on Customer Experience through Social Media
Building Business on Customer Experience through Social Media admin

It was in last September when Myntra, one of the top Indian eCommerce sites launched a social media campaign asking their customers’ reasons if they had to return products. A whopping 17-18 tweets popped up every second. Every negative tweet was addressed. This shows amazing levels of customer service. Though it is one of the […]

Ways to Successfully Sell Using Inbound Marketing
Ways to Successfully Sell Using Inbound Marketing admin

Sale! Sale! Sale! No matter where you go, people are always trying to sell you something. Most of the time you ignore all these chaotic marketing messages around you and only less then 1% of them makes to your decision table. For most of the marketers, its a Number Game. You tweets 100 times, 15 […]

Samsung competition to Apple, Sony to Nokia
Samsung competition to Apple, Sony to Nokia 150 150 admin

Bangalore 8th August, 2012:  Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches a report on major consumer durables brands – Samsung and Sony. The Consumer Electronics industry is highly dynamic and fast-changing, fuelled by rapid innovations and technological changes. Market research shows that the top ten players contribute […]

Social media for marketers
Social media for marketers 150 150 admin

Among many enterprise functions, marketing is one such function which has been able to leverage social media to large extent. Beside the increasing relevance of social media in other business functions, marketing is still the top priority for early social media adopters. Hence lets see how marketers can use and leverage social media. Social media […]

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