Social Media Research

NYU Stern partners with Simplify360 for Superbowl Advertising Research
NYU Stern partners with Simplify360 for Superbowl Advertising Research admin

Researchers from New York University’s Stern School of Business  have recently partnered with Simplify360 to conduct joint work about the Superbowl and other major sporting events. Their partnership is focused on bringing cutting-edge scientific research methods to analysing complex patterns of Social Media discussion, and the impact of chatter on advertising performance. Simplify360 Platform will […]

What does it takes to be in the Top 50 Forbes Social Media Power Influencers!
What does it takes to be in the Top 50 Forbes Social Media Power Influencers! admin

Forbes recently released their list of top 50 Social Media Power Influencers in April. Interestingly, we came up with some patterns and content strategies adapted by these influencers for building a following of their own. Social Media has helped in democratizing of the opinion. While some of the celebrated individuals are not so popular on […]

How can Retail Brands leverage Social Media?
How can Retail Brands leverage Social Media? admin

Our recent social media research on Top 5 US Retail Brands have brought many insights on how brands can leverage social media. Why people are talking about retail brands and what they are mostly talking about? We found that people talk about 6 different things about Retail Brands: Event related stories About the services on […]

Social Media & Retail Industry in the US
Social Media & Retail Industry in the US 150 150 admin

This presentation shows how big retailers in US are performing in the Social Media space and how they can leverage the power of social media to grow its business. Social Media & Retail Industry in the US View more presentations from Simplify360

Social Media & Retail Industry in the US
Social Media & Retail Industry in the US 150 150 admin

This presentation shows how big retailers in US are performing in the Social Media space and how they can leverage the power of social media to grow its business. Social Media & Retail Industry in the US View more presentations from Simplify360

Participate in Research on Social Media Landscape and get Free Report worth $250
Participate in Research on Social Media Landscape and get Free Report worth $250 admin

Both client companies and agencies are invited to take part in the research; this will be published after all the analysis. It will contain Social Media Marketing trends and insights. Simplify360 is a social media management infrastructure platform. Simplify360 enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 […]

Webinar on How To Conduct A Social Media Audit of Your Brand
Webinar on How To Conduct A Social Media Audit of Your Brand admin

A social media brand audit is a comprehensive assessment of a brand, in which it’s strengths and weaknesses are assessed and opportunities are determined. In today’s business climate, you can’t afford not to be using every tool at your disposal to gain a competitive edge. If your customers are talking about you or your competitors, […]

In Social Media Business, Some news is better than no news
In Social Media Business, Some news is better than no news admin

While working on a Research project with my team at Simplify360, I came across some interesting observations. We have the habit of tracking some of the key players in each industry. Among many of the interesting things that were observed about the buzz generated around one of the top e-commerce player in India was that […]

Indian Beer Industry – A Social Media Audit
Indian Beer Industry – A Social Media Audit 150 150 admin

India has experienced huge growth in the beer industry since liberalization and opening up of the economy in 1991. The intolerance towards alcohol, that existed in the earlier days, has now decreased to a great extent. Thanks to globalization and the cultural influence of the western countries – India has now become an ideal market […]

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