Social Media Monitoring

Social Media usage by Police Forces Around the World
Social Media usage by Police Forces Around the World admin

Some believe in keeping it serious while others like to make it funny. With social media being the most efficient way of communicating and reaching a large number of people at a single point of time, the security forces around the world have also adopted the same medium. Increasing likes, higher engagement rate and multiple […]

Bangalore police takes social media by storm
Bangalore police takes social media by storm admin

While other police forces in India were wondering what could be a better way to reach the citizens of the state with ease and on a real time basis, Bangalore police had already found its way. With the advent of social media, connecting with people from anywhere around the globe, is just a click away. […]

Aamir Khan's PK still on the Roll on Social Media
Aamir Khan's PK still on the Roll on Social Media admin

From a mere poster, to reviews about an already released movie, PK has gone through a lot of criticism. However, the trend on various social media platforms show that the male population from the younger age groups have been more sentimental about the topic. With a number of online debates focusing on the various topics […]

BigBoss HallaBol creates huge noise on Social Media as well!
BigBoss HallaBol creates huge noise on Social Media as well! admin

After Salman Khan, it is now Farah Khan’s turn to keep the noise getting louder. Interesting challenger entries, energetic new host and some extra spice of changing relations in the BigBoss house has led to striking increase in the number of hastags and mentions. Along with being a whole new level of achievement for the […]

Charlie Hebdo creates unbelievable social media trends!
Charlie Hebdo creates unbelievable social media trends! admin

With print “media” being the center of attack, the Charlie Hebdo firing did set the entire social media space on fire. Millions of hashtags were seen floating around and tags like #charliehebdo, #JeSuisCharlie, #ParisShooting created a whole new level in the world of social media monitoring as well. Both genders participated equally in this hashtag […]

12 best social media listening articles
12 best social media listening articles admin

Can you imagine a world where everything is on mute? What would have happened if we had no ears to listen to and sign language was the only medium of communication? What if there was no speaking, or music to listen to? Yes, life would have been a lot duller. But, ah thank God things […]

Where social media listening is headed in the next five years?
Where social media listening is headed in the next five years? admin

Social listening and monitoring industry has been growing ever since its inception. Without a doubt, social monitoring tools have reduced the gap between people and a brand name by at least a thousand fold; however there is a lot more potential in terms of harnessing benefit from it. Here is my take on where I […]

5 most common myths about social media ROI
5 most common myths about social media ROI admin

  Every culture and tradition has myths and social media is no exception. Here are the 5 most common myths about social media ROI that you will come across: 1. You cannot measure ROI for social media Yes, it is possible to measure social media ROI. All you need is to create specific measureable goals […]

How social media listening is making the world a better place.
How social media listening is making the world a better place. admin

Social Media has revolutionized the way we do things and the way we communicate. The impact of social media in our lives is endless, we may not be aware but our Facebook profile may be under the scrutiny of defense forces to monitor if we are performing any unlawful activity. Imagine that out of the […]

Reasons why you should be talking about social media listening!
Reasons why you should be talking about social media listening! admin

We trust and value the opinion of our peers and others more than brand endorsements, advertisements or PR. And since social media is one of the most commonly used medium of communication, it is obvious that it is the preferred mean of sharing and expressing our opinions or feedback about products and brands . According to an article published […]

Ten things brands can achieve through social media listening
Ten things brands can achieve through social media listening admin

It takes five steps for social media listening to deliver the business objectives for an organization. In the first step, we define the target queries and listen to online conversations about the brand, in the next step we derive consumer insights and evaluate them to check their validity. Once we validate, we craft the social […]

Social Media listening Simplified
Social Media listening Simplified admin

Before you start monitoring conversations on social media platform, you need to prepare a list of keywords/key phrases which you would be monitoring. Once you are ready with your priority key phrases, you can start the activity in the following simple steps. Also, if you’re looking for deep insights then you got to have a […]

What experts are saying about social media listening?
What experts are saying about social media listening? admin

With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still the least used strategy by brands. The main problem is that brands want immediate impact […]

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