Social Media Benchmarking

Top 10 e-commerce brands in India January 2014
Top 10 e-commerce brands in India January 2014 admin

We were working on a report on the social media performance of e-commerce brands based out of India. The definition of e-commerce itself becomes ambiguous. So, we finally settled down to all types of e-commerce, pure play e-commerce as well as brick and mortar companies that has gone into online business. The following were the […]

Coca-cola Versus Pepsi : Competitive Analysis
Coca-cola Versus Pepsi : Competitive Analysis 150 150 admin

Brand war is common in traditional media where they compete for attention through advertisement. But in the age of social media, the bar has been raised by brands because they are no more in control of their messages. Lets check out how Coke and Pepsi are taking it on social media space. Brand Monitoring: Coca-Cola […]

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