social marketing

Lead Generation through Social Media Monitoring
Lead Generation through Social Media Monitoring admin

One of the main ways for a company to succeed in a highly competitive market is the constant inflow of leads. “Leads” here mean prospective clients or customers for your product/service. However, getting those people to believe in your product and buy it eventually is not as easy as it sounds. The part of convincing […]

10 tips to boost the effectiveness of your social media marketing strategy
10 tips to boost the effectiveness of your social media marketing strategy admin

1. Be updated with the guidelines of the social channels you use for your business-You should be aware of the regular changes and updates that happen to derive the maximum benefit out of them. 2. Own and acknowledge your mistakes– Goof ups may happen with anyone- even the biggest of brands go wrong. What matters […]

Are You Making The Catastrophic Content Marketing Mistake?
Are You Making The Catastrophic Content Marketing Mistake? admin

Content marketing has become one of the significant marketing tactics in the industry these days. Despite the numerous strategic resources and astonishing popularity in growth, content marketing is an aspect that many organizations continue to struggle with.  From ineffective promotional strategies to the messages that are too sales oriented, content marketing is rife with mistakes […]

Social Marketing in 2013
Social Marketing in 2013 admin

Recent Gartner survey showed that the top five reasons to invest in social media came under the needs of marketing. Below are those 5 reasons: 1. Strengthen Relationship with Customer 2. Enhance Brand Awareness or Brand Preference 3. Share Information and Ideas With Customers, Suppliers and Partners 4. Establish Interactive Relationship With Customers 5. Increase […]

Inside Big Data – What’s in it for Marketing?
Inside Big Data – What’s in it for Marketing? admin

“Data! Data! Data!” he cried. “I can’t make bricks without clay.” – Sherlock Holmes -The Adventure of the Copper Beeches And this is exactly how most marketers feel before they start designing their marketing campaigns. Consumer insights are the most important element for driving marketing decisions. Without them, most enterprises would stop functioning. Big data […]

Social Media Guide for Sales professionals
Social Media Guide for Sales professionals admin

The biggest mistake that most sales professionals make when accessing social media channels is treating social media network as a prospecting database or a lead generation platform. Though there is plenty of information, preferences, so on and so forth on the social media channels, you sales professionals ought to understand that social media is not […]

5 ways to reach customers on mobile
5 ways to reach customers on mobile admin

Mobile phones are one of the greatest inventions of the human kind which has brought the a radical change in the way people communicate. Over the years, since the inception of smartphones, people started using mobile phones and other gadgets instead of sitting before the computer screens. According to most research reports, more than 4.6 […]

6 Principles of a Great Content Creator
6 Principles of a Great Content Creator admin

The need for content had an exponential growth when compared to last year. So does the need for content creators. There are content creators everywhere, big, small, novice, experts, US style, Indian style, so on and so forth. Anyone who is looking forward to creating great content needs to follow these principles to climb up […]

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