online shopping

What Does the New Guided Search on Pinterest mean to Marketers?
What Does the New Guided Search on Pinterest mean to Marketers? admin

In the last few months, Pinterest has received an overwhelming change in their user base. Females still stand as the dominating gender with approximately 71% coverage according to a research conducted in December 2014. Reference: http://www.pewinternet.org/2015/01/09/social-media-update-2014/pi_2015-01-09_social-media-demos_04/ However, according to a latest research, the rise in the male users of Pinterest has shown drastic improvements and […]

55% of Indians look for discounts before shopping online
55% of Indians look for discounts before shopping online admin

Interestingly, 20% of the digital ad spend was attributed to eCommerce and online spend on eCommerce was estimated at INR 495 Crores as of March 2014. Remarketing has been touted as one of the most sophisticated algorithms to have come across in digital marketing in a long, long time. Instead of trying to bring the […]

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