Online Reputation Management

Customer Experience: Top 5 Free Social CRM Tools
Customer Experience: Top 5 Free Social CRM Tools 1024 440 admin

Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their customers and if you have access to conversations from multiple platforms at one place, it […]

Social Media Monitoring for Digital Agencies
Social Media Monitoring for Digital Agencies 150 150 admin

Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important role. In case you are interested, you can also download our free ORM toolkit for […]

Choosing between In house ORM and Outsourced ORM
Choosing between In house ORM and Outsourced ORM 150 150 admin

The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial part of the strategic planning that goes behind designing […]

Social Media Analytics – Necessity or Luxury ?
Social Media Analytics – Necessity or Luxury ? 150 150 admin

It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of all communications. Keeping tab of what your competitors are doing and how they are faring on social media can help you strategize your […]

Why Online Reputation Management is critical for growth?
Why Online Reputation Management is critical for growth? 150 150 admin

The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main […]

10 Step Guide to Preparing Online Reputation Management Report
10 Step Guide to Preparing Online Reputation Management Report 150 150 admin

Online Reputation Management (ORM) has become an integral part of customer servicing in today’s date, however, many marketers still fail to understand how not doing it properly can negatively affect the company’s business. In fact a lot of sales (up-selling, cross-selling and even new prospects) are now dependent on how well a company interacts with […]

4 Ways to Differentiate Between Traditional and Social CRM
4 Ways to Differentiate Between Traditional and Social CRM 150 150 admin

Engaging with customers is one of the most important aspects to maintain a good brand name. It is also one of the major issues that most companies find challenging. However, the customer relationship aspect of business is constantly evolving and the shift from “Traditional CRM” to “Social CRM” has taken “customer relationship management” as a […]

Branding: This Time the Social Media Way
Branding: This Time the Social Media Way admin

The way we looked at social media 10 years back has completely changed from how we visualize it today. Just like most digital spheres social media has evolved enormously and is now one of the most successful touch points in the world of business. Talk about any aspect of your business and well, let’s see…yes […]

Why E Commerce Companies Need ORM
Why E Commerce Companies Need ORM admin

Like it or not, people are talking about you online. They’re talking about your brand, your products, the industry and your competitors. Do you know what they are saying? If not, why not? Can you afford not to listen? Managing your online reputation isn’t shameless promotion; it’s a means of defense and a best practice […]

Online Reputation Management for E-commerce Companies
Online Reputation Management for E-commerce Companies admin

First computers and laptops came in and changed the world, later internet helped connect the world better and eventually social media took over the entire world. With platforms like Facebook and Twitter becoming the largest spaces for communication and an observation of constant increase in the number of people enrolling to use the platforms, it […]

Why Zappos is awesome when it comes to customer service?
Why Zappos is awesome when it comes to customer service? admin

Zappos.com is an online shoe and clothing shop currently based in Las Vegas, Nevada. Zappos is known for its disruptive marketing strategies and is one of the most successful brands on social media platforms. Zappos was founded in 1999 by Nick Swinmurn and since then it has become one of the world’s largest online stores […]

Ten things brands can achieve through social media listening
Ten things brands can achieve through social media listening admin

It takes five steps for social media listening to deliver the business objectives for an organization. In the first step, we define the target queries and listen to online conversations about the brand, in the next step we derive consumer insights and evaluate them to check their validity. Once we validate, we craft the social […]

8 common social media listening myths
8 common social media listening myths admin

  Myth #1 – Social Media Listening lacks a good amount of return on investment (ROI) With ever increasing user base of social media platforms like Facebook, Twitter and others, brands always remember to talk about themselves but always forget/ignore the customer service part. Having an effective social media listening strategy in place will not only […]

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