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Top Fast Food Chains on Social Media in the United States
Top Fast Food Chains on Social Media in the United States admin

This report considers 20 American fast food chains and analyses their performance on social media for the previous month. Simplify360’s proprietary SSI index was used to rank the brands according to their popularity on social media. The following chains were considered for the analysis: Taco Bell Chipotle Mexican Grill Five Guys Burgers and Fries Ben […]

Social Media Nightmare: When Hacker’s took a bite of Burger King!
Social Media Nightmare: When Hacker’s took a bite of Burger King! admin

On Feb 18th, 2013, Burger King woke up to the news that the fast food chain has been sold to its counterpart McDonalds and the official  twitter feed of the brand also started posting pro-McDonald’s messages. Hackers took control of the official twitter account and went ahead and changed the name and image to that of McDonald’s. There […]

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