Facebook for Brands

Social Media ROI – Turning Into An Obsolete Metric
Social Media ROI – Turning Into An Obsolete Metric admin

In an interesting survey from Business Insider, there has been a growing decline in the demand of ROI metrics in the social media strategies, as accepted by the top social marketers. Even though the demand for ROI metrics is decreasing, the social media budgets are inflating and according to the same survey it is expected […]

Engagement or Likes: What works better for Facebook?
Engagement or Likes: What works better for Facebook? admin

There was a time when a page with the highest number of fans/likes was considered to be a successful page but do you think is it working the same way now? Likes were always considered as the main metrics to judge the success of the page but with the changing time, engagement has taken a […]

How brands use facebook : Puma Vs Adidas
How brands use facebook : Puma Vs Adidas 150 150 admin

The presentation and report below are the case study done by the simplify360 team on how brands are using platforms such as Facebook to promote their brand and engage with their users. The two brands chosen for the purpose are Puma and Adidas. The report gives an interesting insight on the social metrics and qualitative […]

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