digital privacy

What experts are saying about social media listening?
What experts are saying about social media listening? admin

With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still the least used strategy by brands. The main problem is that brands want immediate impact […]

Doing Social Media Listening the Right Way?
Doing Social Media Listening the Right Way? admin

  Investing on Social Media listening tools and executing it successfully requires more than just a knowledge about social media. It requires strong agenda, focus, resources, timeline and a full-time dedication. When Apple was about to launch their iPhone 5, Samsung did just that – focus, plan, timeline and dedication. It started with an email thread […]

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