content marketing

Renew and Re-share Old Content to Increase Reach
Renew and Re-share Old Content to Increase Reach 750 300 admin

Have you ever heard of people looking at a photograph or painting just once and throwing it away? Of course not, right? So, why trash a piece of content after publishing/reading it once. Writers put in as much effort to create a good article as a painter does to draw a painting. Then, why isn’t […]

How to "Content Differently"?
How to "Content Differently"? 150 150 admin

Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all you got to do is find a few writers, find a few […]

Simplify360 crosses 1Million views on Slideshare in 2014
Simplify360 crosses 1Million views on Slideshare in 2014 admin

A year back we made a decision to leave our old slideshare account and focus on a new one with better branding and content strategy. When we started our slideshare content marketing in 2009, we were not exactly sure of its true potential. But with time, we were delivering great content one after the other […]

10 tips to boost the effectiveness of your social media marketing strategy
10 tips to boost the effectiveness of your social media marketing strategy admin

1. Be updated with the guidelines of the social channels you use for your business-You should be aware of the regular changes and updates that happen to derive the maximum benefit out of them. 2. Own and acknowledge your mistakes– Goof ups may happen with anyone- even the biggest of brands go wrong. What matters […]

Social Media Strategy Review – Rajasthan Royals
Social Media Strategy Review – Rajasthan Royals admin

Rajasthan Royals made a place for themselves in the IPL history by winning the first edition of the tournament. Known for spending less and relying upon talented youngsters, Rajasthan Royals have a vast fan following on its social media platforms. Facebook: On Facebook, the Rajasthan Royals have more than 1.8 million fans. This season of […]

Social Media ROI – Every Marketer's Problem
Social Media ROI – Every Marketer's Problem admin

Social media is not about just sales, it’s also about awareness. With so many metrics, we often get confused as from where we should start. It has been almost a decade since the inception of Facebook, but still we get social media ROI wrong. Majority of marketers think that ROI is a metric, but actually, […]

8 Expert Tips On Making The Most Of SlideShare
8 Expert Tips On Making The Most Of SlideShare admin

1. Prove that you are an expert: When you are talking something to your audience, make sure you choose topics in which you excel factually. Remember that most audience absorb visual elements faster than text. Cut down on the lengthy paragraphs, talk to the point and show visuals everywhere possible. Most importantly, you need to […]

Facebook reduces exposure for text-updates from brand pages – News Feed Tweaked
Facebook reduces exposure for text-updates from brand pages – News Feed Tweaked admin

In a recent announcement from Facebook regarding their legendary news feed algorithm, we have learnt that now the social platform will be giving lesser priority to text updates from organizational/company pages. Chris Turitzin, Product Manager, News Feed Ranking in a recent blog post mentioned that “Page admins can expect a decrease in the distribution of […]

Marry Context for a Merry Christmas
Marry Context for a Merry Christmas admin

Today’s customer has changed; She is now more informed, carries smart phone, browses multiple social media channels, visits “n” number of review sites before finalizing the purchase and now she expects from the enterprises to provide contextual customer service and wants them to understand her completely. This is the age, where customers want to marry […]

5 proven ways to boost your Facebook page Engagement
5 proven ways to boost your Facebook page Engagement admin

Many brands have a good number of fans on their Facebook pages, but only a few of them have higher engagement. If you want to be amongst those brand pages who have massive Facebook engagement then you’re on the right page. A study on the top Facebook pages in the world having higher Facebook Engagement […]

Are You Making The Catastrophic Content Marketing Mistake?
Are You Making The Catastrophic Content Marketing Mistake? admin

Content marketing has become one of the significant marketing tactics in the industry these days. Despite the numerous strategic resources and astonishing popularity in growth, content marketing is an aspect that many organizations continue to struggle with.  From ineffective promotional strategies to the messages that are too sales oriented, content marketing is rife with mistakes […]

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