Case Study

Casia 2014 Update: Meet the juries of Stage 4- Let's Hangout
Casia 2014 Update: Meet the juries of Stage 4- Let's Hangout admin

Casia 2014 began with 700+ registrations, 250 teams and 103 colleges. Now we are down to 10 finalists from 7 colleges. Here is the list of teams who made it to the finals. The 10 finalists will be judged by our eminent panel of 7 who are experts of the digital world. Here, have a […]

Casia 2014 Update: The Top 10 who made it to the finals- Let's Hangout
Casia 2014 Update: The Top 10 who made it to the finals- Let's Hangout admin

The wait is finally over! Here is the list of top 10 finalists who are going to fight at the finals, the stage 4- Let’s Hangout. Congratulations to all who made it. 🙂 All finalists are requested to check your mails for details on the next round. SN Team Name Team Members College 1 Oxymoron […]

Casia 2014 Update: 25 Teams from 10 colleges make it to Stage3- Have Your Say
Casia 2014 Update: 25 Teams from 10 colleges make it to Stage3- Have Your Say admin

After a lot of discussions and evaluation, we have shortlisted our 25 teams who move to Stage 3, Have Your Say. The shortlisted teams will soon receive details for the next round. Here take a look: SN Team Name Team Members College 1 Oxymoron Vipul Gupta & K. Raju Krishnan Department of Business Economics, University […]

Casia 2014 Update: The 50 teams who made it to stage 2- The Social Assessment
Casia 2014 Update: The 50 teams who made it to stage 2- The Social Assessment admin

Stage 2 (Preliminary round) results of Casia 2014 are finally out. Here is the list of 50 teams who qualified for the next stage, The Social Assessment. Congratulations teams, you will receive a confirmation email shortly. SN Team Name Team Members College 1 Oxymoron Vipul Gupta & K. Raju Krishnan Department of Business Economics, University of […]

Social Media Pulse: The case of customer outrage against Lemp brewpub on social media
Social Media Pulse: The case of customer outrage against Lemp brewpub on social media admin

It was one of those incidents which picked up on social media and ended up on mainstream media. This has opened up an altogether new face of social media crisis for all the brand owners. We think that this particular incident can serve as a learning opportunity for all the community managers, and especially the […]

How Businesses can use Social Media – A case study of Tata Docomo
How Businesses can use Social Media – A case study of Tata Docomo admin

The number of people present in social networking sites is ginormous. So how can businesses use social media for their benefit? Let us answer this question with the help of a case study on Tata Docomo. There are social media monitoring tools available in the market. Simplify360 is one such tool which acts as a […]

Twitter Success Story of the PC manufacture DELL
Twitter Success Story of the PC manufacture DELL admin

Dell is probably the biggest success story of marketing on Twitter. Dell has been using Twitter for more than 3 years. It was in the June of 2007 when Dell was first connected with this social network as a project initiated by Richard Binhammer from the company.

Indian Automobile Industry and Social Media
Indian Automobile Industry and Social Media 150 150 admin

Automobile Industry in India is seeing the best growth rate possible. As of 2009, India is home to 40 million passenger vehicles and more than 2.6 million cars were sold in India in 2009 (an increase of 26%), making the country the second fastest growing automobile market in the world. (Source: Wikipedia) With automobile brands […]

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