business social marketing

How To Solve The Biggest Problems With Social Media Listening?
How To Solve The Biggest Problems With Social Media Listening? admin

Can you imagine a world where there is no sound; I mean how would you feel if you couldn’t hear? How would things have functioned then and how the world would have run? Well, things would have been other ways; maybe we would be communicating through sign language or through some other technology but all […]

3 key ways Brands are building emotional connections
3 key ways Brands are building emotional connections admin

While most of the marketers believe that people follow a rational approach while making their buying decisions and by analyzing aspects like financials and features. But this is not true. More than half of the times, emotions are behind the decisions of the customers. Emotions shape the attitude which drives behaviour and decisions, and surprisingly, […]

Social Media for SMEs
Social Media for SMEs 150 150 admin

Though Social Media has been largely associated with popular brands, nonetheless small and medium business also have tremendous opportunity to leverage the power of Social Media. The difference between the large brands and SMEs is the size of the community and the target audience. Big brands mostly have generic audience and in large scale. The […]

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