Big data

Big Data: The Success Story of Every Company
Big Data: The Success Story of Every Company admin

If starting a company is the stepping stone into the industry, big data analysis is the success stone. If you are confused what exactly is big data, it is simply huge volumes of data which can be evaluated and analysed to bring back valuable information about your brand and your competitors as well. In fact, […]

5 Things about social media analytics everyone thinks are true
5 Things about social media analytics everyone thinks are true admin

1. The data capture is everything- With million and millions of data production every minute, data visualization and utilization becomes very difficult. You might be using one of the best tools in the market but it would be of no value if you aren’t analyzing enough to understand what the numbers mean. In fact, capturing […]

Why we love analytics and you should too!
Why we love analytics and you should too! admin

‘It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.’ – Sherlock Holmes in A Scandal in Bohemia. The process of discovering the truth through close observation of facts is one of the most satisfying intellectual pursuit. An unsolved mystery […]

The World Of Big Data
The World Of Big Data admin

The world is changing and the era of Big Data is emerging with full force. Every business today realizes the need and significance of higher amounts of data pertaining to their existing and potential customers. Marketing used to be one of the most imperative activities that any business undertook in order to attract more and […]

Can Social Media Increase Voter Turnout in Indian Elections 2014?
Can Social Media Increase Voter Turnout in Indian Elections 2014? admin

People who know how to tweet seldom vote and those who vote don’t how to tweet – But the direction of the wind is changing now, people are realizing their responsibility and now they are turning up in good numbers to vote for bringing the much needed change. And, it won’t be wrong if we […]

Marry Context for a Merry Christmas
Marry Context for a Merry Christmas admin

Today’s customer has changed; She is now more informed, carries smart phone, browses multiple social media channels, visits “n” number of review sites before finalizing the purchase and now she expects from the enterprises to provide contextual customer service and wants them to understand her completely. This is the age, where customers want to marry […]

Data Analytics and the Internet of Things
Data Analytics and the Internet of Things admin

Guest Post by Abhik Banerjee – Chief Engineer at Samsung India Software Operations. It has often been said that the best technology is the one that disappears. Indeed, Jack Dorsey, the Twitter co-founder, said so sometime not so long ago, including Twitter itself in the list of such technologies. The Internet of Things hopes to change […]

Don't Be Data-Rich, but Insight-Poor : Measure Your Engagement
Don't Be Data-Rich, but Insight-Poor : Measure Your Engagement admin

(Image Source: http://sparksheet.com) Everybody in this digital era is participating in social media activities. But the people who are measuring it and taking advantage of the metrics are very few. Brands that assess the engagement rates are the top ones in the market, who learn from their metrics and implement changes to their strategies based […]

Inside Big Data – What’s in it for Marketing?
Inside Big Data – What’s in it for Marketing? admin

“Data! Data! Data!” he cried. “I can’t make bricks without clay.” – Sherlock Holmes -The Adventure of the Copper Beeches And this is exactly how most marketers feel before they start designing their marketing campaigns. Consumer insights are the most important element for driving marketing decisions. Without them, most enterprises would stop functioning. Big data […]

Boost your marketing efforts using Social Media Data
Boost your marketing efforts using Social Media Data admin

Use Social Media Data Usefully Any data in this world is useless and meaningless unless you know it is genuine, reliable and accurate! Are you collecting silos of social media data which is not adding any value to your business? It is high time you stop collecting all the data at your reach. If you […]

Top Challenges of Social Media Data
Top Challenges of Social Media Data admin

Introduction Social Media can be defined as a set of channels using which people can communicate in a many-to-many relationship as opposed to one-to-many relationship of the traditional media like Radio, Television or Magazines. Broadly speaking, Social Media consists of micro-blogging (like Twitter and  Facebook), blogging (like WordPress and Blogger), forums (where users ask questions […]

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