Social Media Analytics

5 best ways to utilize social media analytics
5 best ways to utilize social media analytics admin

Social Media Analytics can help businesses bring the best out of their online marketing and customer relationship management. As more customer interactions are happening on social media, more and more businesses are using online metrics to measure their performance and gain feedback on their activities. Prior to social media analytics, businesses were limited by page […]

Why we love analytics and you should too!
Why we love analytics and you should too! admin

‘It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.’ – Sherlock Holmes in A Scandal in Bohemia. The process of discovering the truth through close observation of facts is one of the most satisfying intellectual pursuit. An unsolved mystery […]

10 best blogs to follow on social media analytics
10 best blogs to follow on social media analytics admin

Social Media Analytics is becoming an important part of digital marketing. Every social media team consists of a social media analyst whose job is to measure the success of the campaigns and generate insightful reports with recommendations. Without social media analyst the team would not be able to improve its performance. Social Media Analyst acts like a […]

Don't Be Data-Rich, but Insight-Poor : Measure Your Engagement
Don't Be Data-Rich, but Insight-Poor : Measure Your Engagement admin

(Image Source: http://sparksheet.com) Everybody in this digital era is participating in social media activities. But the people who are measuring it and taking advantage of the metrics are very few. Brands that assess the engagement rates are the top ones in the market, who learn from their metrics and implement changes to their strategies based […]

Inside Big Data – What’s in it for Marketing?
Inside Big Data – What’s in it for Marketing? admin

“Data! Data! Data!” he cried. “I can’t make bricks without clay.” – Sherlock Holmes -The Adventure of the Copper Beeches And this is exactly how most marketers feel before they start designing their marketing campaigns. Consumer insights are the most important element for driving marketing decisions. Without them, most enterprises would stop functioning. Big data […]

Pinterest Introduces Analytics Tool
Pinterest Introduces Analytics Tool admin

Pinterest, the virtual pin board site launched a brand new analytics tool facilitating its users to see if they are pinning the pictures the right way or not. After launching business accounts late last year, this is a second big announcement from Pinterest which is being seen as a foundation stone of a commercial offering. […]

10 Ways to drive traffic to your website from Social Media
10 Ways to drive traffic to your website from Social Media admin

Having a great website and social media profiles won’t do. You need to find out ways to link the two and benefit from them. Social media being such a great tool should be able to complement your website. So here are 10 ways that you absolutely drive your traffic from social media to website. 1. Social […]

Discussion on Big Data Analytics with Mr Cho, President of Vibenet
Discussion on Big Data Analytics with Mr Cho, President of Vibenet admin

  About Vibenet: Vibenet has been founded by highly experienced professionals in both global and local business consulting in order to provide Social Media Management, Big Data Analysis and Digital Marketing solutions in Korea and across the Asia-Pacific region. 1. Good morning Mr Cho. How are you doing today?  Fine & thanks 2. How do […]

Boost your marketing efforts using Social Media Data
Boost your marketing efforts using Social Media Data admin

Use Social Media Data Usefully Any data in this world is useless and meaningless unless you know it is genuine, reliable and accurate! Are you collecting silos of social media data which is not adding any value to your business? It is high time you stop collecting all the data at your reach. If you […]

Simplify360 Showcases Analytics Strength with Analytics Centre of Excellence
Simplify360 Showcases Analytics Strength with Analytics Centre of Excellence admin

HOUSTON, TX, October 17, 2012 – Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches Analytics Centre of Excellence (Analytics C0E). Analytics COE is an effort by the company to educate the ecosystem – customers and partners – about Analytics best practices within Simplify360. Through this, company uncovers its Analytics […]

Top Challenges of Social Media Data
Top Challenges of Social Media Data admin

Introduction Social Media can be defined as a set of channels using which people can communicate in a many-to-many relationship as opposed to one-to-many relationship of the traditional media like Radio, Television or Magazines. Broadly speaking, Social Media consists of micro-blogging (like Twitter and  Facebook), blogging (like WordPress and Blogger), forums (where users ask questions […]

Issue Update: Channel Analytics
Issue Update: Channel Analytics 150 150 admin

Due to certain unexpected changes in Facebook API’s, some of the sections of Facebook Analytics wouldn’t be working as expected. Please bear with us while we work to update the sections and get you better insights and user experience. We are sorry

Facebook Analytics Dashboard: What you should look for?
Facebook Analytics Dashboard: What you should look for? admin

Facebook Fan Page has become a very important online platform for businesses to communicate with online customers. Everyday, brands are engaging with their customers, possible customers and fans through social networking sites like Facebook. Facebook Advertisement and Engagement have become the core of social media marketing strategy. Running Contests and Campaigns are some of the […]

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