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Social Customer Service

Customer Experience: Top 5 Free Social CRM Tools
 Customer Experience: Top 5 Free Social CRM Tools 1024 440 admin

Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their customers and if you have access to conversations from multiple platforms at one place, it […]

Providing Better Customer Service by Asking the Right Questions
 Providing Better Customer Service by Asking the Right Questions 700 300 admin

Asking the right questions is as important as providing quick customer service, to earn customer loyalty. The journey to providing great customer experience starts with a few questions, some asked by the customer and some by the brand. These questions are especially effective towards bettering the customer experience touchpoints and starting a process towards providing […]

Social CRM Benchmarking: Brand Innovations
 Social CRM Benchmarking: Brand Innovations 150 150 admin

Every brand is trying to make a mark on social media by innovating endless ways to make their customers happy. This ranges from simply providing faster solutions for customer issues to being creative and coming up with offers or freebies for the customers. The fever of providing great customer service to achieve customer delight is […]

Social CRM: World Statistics and India Statistics
 Social CRM: World Statistics and India Statistics 150 150 admin

Customer Relationship Management has clearly become the centre of all businesses today and great customer service is slowly becoming the driving force for most successful brands in the market. The statistics of CRM and CRM products usage has changed drastically over the years. The once sceptical brands have now integrated multiple CRM interfaces to deliver […]

SIMPLIFY360 INNOVATES ON GOOGLE PLAY AND WECHAT LISTENING
 SIMPLIFY360 INNOVATES ON GOOGLE PLAY AND WECHAT LISTENING 150 150 admin

  Ever wondered how simple life would be if you could access all your social profiles from a single window? A lot of Social Listening tools provide the listening capability but not in its entirety. With Google Play and WeChat profile tracking and listening capabilities being introduced, Simplify360 now allows you to manage all your […]

5 Ways to Improve Your Social CRM
 5 Ways to Improve Your Social CRM 150 150 admin

Social CRM has taken a front seat in today’s date and keeping track of the most recent updates is important. Detailed analysis of CRM by various brands on social media has introduced multiple ways to enable brands to stay on top of the Social Customer Service game, by providing customers the right amount of data […]

HUMANS vs CHATBOTS
 HUMANS vs CHATBOTS 150 150 admin

Providing customer support using social media is now an inevitable functionality for all brands. While doing so, a lot of support provision has shifted from traditional systems to social media and the pressure on social care teams has increased immensely. This has resulted in newer innovations to ease the weight, and given birth to “ChatBots”, […]

How to "Content Differently"?
 How to "Content Differently"? 150 150 admin

Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all you got to do is find a few writers, find a few […]

Choosing between In house ORM and Outsourced ORM
 Choosing between In house ORM and Outsourced ORM 150 150 admin

The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial part of the strategic planning that goes behind designing […]

Is your CRM practice Business Centric or Customer Centric?
 Is your CRM practice Business Centric or Customer Centric? 150 150 admin

  Gone are the days when businesses had complete control over customer relationship management. Today the floor is more open and the process is a tie between both customers and businesses. In fact, it wouldn’t be wrong if we say CRM is more customer driven. CRM in fact is about keeping your customers happy by […]

Social Media Analytics – Necessity or Luxury ?
 Social Media Analytics – Necessity or Luxury ? 150 150 admin

It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of all communications. Keeping tab of what your competitors are doing and how they are faring on social media can help you strategize your […]

Step by Step Guide to the CRM Process
 Step by Step Guide to the CRM Process 150 150 admin

CRM can be challenging, not specifically the replying aspect, but identification and understanding the gravity of the messages. A reaction to a particular message, is a trigger from a chain reaction of understanding the type of message to decision making about what should be the reaction (replying, deleting or ignoring). This is a step by […]

Why Online Reputation Management is critical for growth?
 Why Online Reputation Management is critical for growth? 150 150 admin

The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main […]

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