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Social CRM

Google Business messages
Google Business Messages for Exceptional Engagement
 Google Business Messages for Exceptional Engagement 720 720 admin

Solution Guru @Simplify360 – 3 min read Simplify360 has recently partnered with Google My Business (GMB) to integrate an innovative new feature for customer service – Google Business Messages. This is an extension of location reviews that Google provides. Background Google has developed a conversation channel that allows customers to communicate with specific branches of […]

Customer Experience: Top 5 Free Social CRM Tools
 Customer Experience: Top 5 Free Social CRM Tools 1024 440 admin

Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their customers and if you have access to conversations from multiple platforms at one place, it […]

What Measures Should Airline Companies be Taking After Indigo Dispute?
 What Measures Should Airline Companies be Taking After Indigo Dispute? 700 300 admin

IndiGo Airlines has been on the spot for the last few days, and more incidents of mishaps have just added fuel to the already raging fire. It’s almost like IndiGo is going through a rough phase and competitors are taking much advantage of the situation. Over the last few days IndiGo has been charged with […]

Influencer Marketing in 2017 and Social CRM Influencers You Should Follow
 Influencer Marketing in 2017 and Social CRM Influencers You Should Follow 750 300 admin

  Twitter was built on the concept of following people and keeping track of what they are doing in their life. People follow only those who are either going to provide them entertainment, will keep them informed about certain topics they wish to know more about or people they look up to. These people who […]

Social CRM Benchmarking: Brand Innovations
 Social CRM Benchmarking: Brand Innovations 150 150 admin

Every brand is trying to make a mark on social media by innovating endless ways to make their customers happy. This ranges from simply providing faster solutions for customer issues to being creative and coming up with offers or freebies for the customers. The fever of providing great customer service to achieve customer delight is […]

Social CRM: World Statistics and India Statistics
 Social CRM: World Statistics and India Statistics 150 150 admin

Customer Relationship Management has clearly become the centre of all businesses today and great customer service is slowly becoming the driving force for most successful brands in the market. The statistics of CRM and CRM products usage has changed drastically over the years. The once sceptical brands have now integrated multiple CRM interfaces to deliver […]

SIMPLIFY360 INNOVATES ON GOOGLE PLAY AND WECHAT LISTENING
 SIMPLIFY360 INNOVATES ON GOOGLE PLAY AND WECHAT LISTENING 150 150 admin

  Ever wondered how simple life would be if you could access all your social profiles from a single window? A lot of Social Listening tools provide the listening capability but not in its entirety. With Google Play and WeChat profile tracking and listening capabilities being introduced, Simplify360 now allows you to manage all your […]

5 Ways to Improve Your Social CRM
 5 Ways to Improve Your Social CRM 150 150 admin

Social CRM has taken a front seat in today’s date and keeping track of the most recent updates is important. Detailed analysis of CRM by various brands on social media has introduced multiple ways to enable brands to stay on top of the Social Customer Service game, by providing customers the right amount of data […]

HUMANS vs CHATBOTS
 HUMANS vs CHATBOTS 150 150 admin

Providing customer support using social media is now an inevitable functionality for all brands. While doing so, a lot of support provision has shifted from traditional systems to social media and the pressure on social care teams has increased immensely. This has resulted in newer innovations to ease the weight, and given birth to “ChatBots”, […]

How to "Content Differently"?
 How to "Content Differently"? 150 150 admin

Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all you got to do is find a few writers, find a few […]

The Magic of Social CRM Overwhelms the Financial Sector
 The Magic of Social CRM Overwhelms the Financial Sector 150 150 admin

There are plenty of reasons for financial businesses to be excited about CRM in the financial sector right now. After all, without these advancements, retaining customers on a massive scale would be quite nearly an impossible task. So how are CRM advancements shaping the finance sector, and what can we expect from the future of […]

Social Media Monitoring for Digital Agencies
 Social Media Monitoring for Digital Agencies 150 150 admin

Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important role. In case you are interested, you can also download our free ORM toolkit for […]

Choosing between In house ORM and Outsourced ORM
 Choosing between In house ORM and Outsourced ORM 150 150 admin

The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial part of the strategic planning that goes behind designing […]

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