Industry Research

OLA vs UBER: It's a Social War!
OLA vs UBER: It's a Social War! admin

If you thought the war of the wheels was restricted only to the roads, you are highly mistaken. Every company which becomes successful within a short period of time turns out to be the talk of the town. Precisely why, Ola became the rising star in no time! What also kept the ball rolling was […]

The Making of The Indian Silicon Valley
The Making of The Indian Silicon Valley admin

A place known for its beautiful gardens and greenery, suddenly received a nickname which was more powerful, “Silicon Valley of India”. Although the transformation took a while, it’s inception started back the days when a ‘Vassal’ of the Vijayanagar Empire Kempe Gowda started looking at Bangalore from a more modern perspective. The penetration of software […]

Why Companies Need to Raise Their Social CRM Statuses
Why Companies Need to Raise Their Social CRM Statuses admin

Yes, u heard it right social CRM is the thing to watch out for not only by international companies but now also by the Indian companies. Though there is nothing new in social CRM as it has been long adopted by many industries, but Indian companies are taking baby steps towards this trend. Services sector […]

Why Banks Need To Push the Social Media Milestone Further
Why Banks Need To Push the Social Media Milestone Further admin

Just the word “Social Media” is enough to raise an unending line of questions in our minds. However, today we are going to take a look at few of the questions which are of utmost importance for the banking sector. However, before moving on to the deeper questions, it is important to understand what exactly […]

Social Media Starring Insurance Companies
Social Media Starring Insurance Companies admin

“Phata Poster, Nikla Hero”. The advent of social media in the recent years has seen a new player entering the arena. With approximately two billion people using social media in 2015, the Insurance Companies have begun digging for their share of gold. Each of these insurance companies is coming up with various strategies to leverage […]

Digital Status of India in 2015 – An Outlook
Digital Status of India in 2015 – An Outlook admin

India has grown by 8.57 million mobile network subscribers in the last one year, which clearly shows that the country is going digital. This increase has also been because of a huge increase in the number of mobile phone users in the rural areas of India. It has seen an increase of 5.5 million users […]

The WhatsApp Story
The WhatsApp Story admin

Did you know the highest number of WhatsApp users reside in India? Doesn’t it therefore make it one of the prominent topics to talk about. We decided to take a look at the journey of WhatsApp and just like all other business entrepreneur stories, this one was pretty eventful too. The torch bearers Acton and […]

What Customers Expect from Banks?
What Customers Expect from Banks? admin

Gone are the days when people did not mind waiting in a long queue just to deposit money in an account, make transfers, get their bank statements, make specific inquiries and more. With Gen Y taking over, the choice of banking has shifted to online/internet banking and the mode of communication has slowly made its […]

How High-End Resorts in USA Fare on Social Media
How High-End Resorts in USA Fare on Social Media admin

Who does not wish to steal a few days from an extremely hectic schedule and spend some time relaxing in an exotic resort? This being said, the resorts also put in equal effort to make sure each person who drops in leaves with an amazing experience and a refreshed mind. However, reaching out to people […]

Indian Real Estate Campaigns Set the Social Media Stage on Fire
Indian Real Estate Campaigns Set the Social Media Stage on Fire admin

Kolte Patil Developers continues to lead Social media in the Indian Real Estate sector It is said that investment in real estate is one thing that is never going to earn you losses. With Narendra Modi announcing the allowance of foreign investors to join the Indian Real Estate Industry, the competition among the various players […]

Social Media Managers vs Community Managers
Social Media Managers vs Community Managers admin

  What defines the roles of a Social Media Manager and a Community Manager? So you thought it’s pretty much the same, whether you hire a social media manager or a community manager? Agreed that a lot of their responsibilities clash, there are however a few things that stay unique towards each one. Spotting the […]

Social Media usage by Police Forces Around the World
Social Media usage by Police Forces Around the World admin

Some believe in keeping it serious while others like to make it funny. With social media being the most efficient way of communicating and reaching a large number of people at a single point of time, the security forces around the world have also adopted the same medium. Increasing likes, higher engagement rate and multiple […]

OLA Cabs leads the social media buzz of radio taxi service providers in India
OLA Cabs leads the social media buzz of radio taxi service providers in India admin

Ola Cabs has emerged as the winner of the social media share of consumer minds among the radio taxi service providers in India. Ola Cabs has 46% share of voice followed at a far distant second by Meru Cabs with 19% share. The social media hashtag campaigns may be one of the reasons for the […]

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