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Branding: This Time the Social Media Way
Branding: This Time the Social Media Way admin

The way we looked at social media 10 years back has completely changed from how we visualize it today. Just like most digital spheres social media has evolved enormously and is now one of the most successful touch points in the world of business. Talk about any aspect of your business and well, let’s see…yes […]

The Making of The Indian Silicon Valley
The Making of The Indian Silicon Valley admin

A place known for its beautiful gardens and greenery, suddenly received a nickname which was more powerful, “Silicon Valley of India”. Although the transformation took a while, it’s inception started back the days when a ‘Vassal’ of the Vijayanagar Empire Kempe Gowda started looking at Bangalore from a more modern perspective. The penetration of software […]

The Journey of Social Marketing Cloud
The Journey of Social Marketing Cloud admin

Social Media aroused the need to measure the huge amounts of data that was being generated through various channels such as Facebook, Twitter, Blogs and more. However, doing this manually was impossible and hence arose the need to measure this data using a software or tool which made collecting, listening, analysing and more an easier […]

Simplify360 Increases Focus on Retail, Gets Neil Barman as Vice President
Simplify360 Increases Focus on Retail, Gets Neil Barman as Vice President admin

Simplify360, India’s leader in Social Media Monitoring and Analytics has increased its focus on the ‘Retail’ vertical by getting retail industry veteran Neil Barman as Vice President, Business Development. Neil has the mandate to grow India market outside of Western India, and maintain a heavy focus on Retail and ecommerce. Neil will directly report to […]

Social Media Starring Insurance Companies
Social Media Starring Insurance Companies admin

“Phata Poster, Nikla Hero”. The advent of social media in the recent years has seen a new player entering the arena. With approximately two billion people using social media in 2015, the Insurance Companies have begun digging for their share of gold. Each of these insurance companies is coming up with various strategies to leverage […]

Instant Articles: Facebook's Latest Change for Readers
Instant Articles: Facebook's Latest Change for Readers admin

Facebook seems to be advancing fast and the features that they are constantly adding to their interface is just amazing. This time, the advantage of this new feature “Instant Articles” is for those who love reading and for those who do not like slow moving websites to publish their articles. In fact this new feature […]

Customer Engagement by Social Banks
Customer Engagement by Social Banks admin

This might sound interesting, but what actually are social banks? In this age when big enterprises are counting on social CRM, isn’t it imperative for the banks across the world to emphasize on this concept and proudly become social banks – socially active banks using social CRM. But how many of us really bother to […]

How to Blow Up your Brand Using Social Media?
How to Blow Up your Brand Using Social Media? admin

The most important part about a brand is not what it is but why is it important to brand something. There is a huge overflow of products in the market and most people get confused about which product is better, the measure being the price paid and the use of the product. However, with changing […]

#Startups – Blogs and Communities on Social Media are connecting the people across the Globe!
#Startups – Blogs and Communities on Social Media are connecting the people across the Globe! admin

Several communities and companies to power the next generation of small businesses and startups have taken a toll on social media, amidst regular news and movie trends! The progress achieved each year is monumental, and the rate at which it is progressing is exponential. Industries are being disrupted, conventions are being proven wrong, and the […]

Why are the best performers the worst at reporting?
Why are the best performers the worst at reporting? admin

Do you have that someone in your office? You don’t really know what that person is up to, he doesn’t talk about work and you rarely see him asking questions? Almost like he doesn’t care? Well, that might just be the best performing employee in your office. A survey by Leadership IQ (via Forbes), says […]

How to Improve Performance Through Employee Engagement
How to Improve Performance Through Employee Engagement admin

According to a HBR report, 72% of corporate ranked employee engagement as very important to achieving organisational success. Engagement means ensuring commitment and motivation of employees towards your organisation, and at the same time developing as individuals. It is certainly a qualitative measure for the success of an organisation, and hard to measure. Moreover, it […]

#InternationalDanceDay: A day to mark your moves!
#InternationalDanceDay: A day to mark your moves! admin

Dance, people say is a way to express, whether it is emotion or talent, that depends completely on the individual as well as the mood of the situation. However, as it has always been quoted, ‘dance is beautiful’.Today, the volume of dancer across the world has increased by a great number. People are passionate about […]

Social CRM for E-Commerce Companies
Social CRM for E-Commerce Companies admin

Opening up an E-commerce site, becoming one of most prominent brands and earning a lot of profit can be not much of a trouble. In fact, the trouble only starts when you do something wrong, which might not even count as a mistake in your mind! However, your customers are just looking for a chance, […]

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