{"id":7001,"date":"2012-04-03T14:27:10","date_gmt":"2012-04-03T08:57:10","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2012\/04\/03\/social-media-monitoring-a-beginners-guide\/"},"modified":"2023-08-17T05:04:10","modified_gmt":"2023-08-17T05:04:10","slug":"social-media-monitoring-a-beginners-guide","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-monitoring-a-beginners-guide\/","title":{"rendered":"Social Media listening &#8211; A beginner\\&#8217;s Guide"},"content":{"rendered":"<p>For whosoever believes social media monitoring is an \u201cinteresting &amp; simpleton exercise\u201d indeed isn\u2019t wrong! However, it only gets simple and interesting once you have a primer. So without any delay, let us proceed with a beginner\u2019s guide on Social Media Monitoring.<\/p>\n<p><strong>Understanding Social Media Monitoring<\/strong><\/p>\n<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2012\/04\/Social-Media-Monitoring.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-626\" title=\"Social-Media-Monitoring\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2012\/04\/Social-Media-Monitoring.jpg\" alt=\"\" width=\"270\" height=\"270\" \/><\/a><\/p>\n<p>Before we begin, it is essential to understand why we need <strong><em>social media monitoring<\/em><\/strong> Simply put, the conventional \u201cword of mouth publicity\u201d has shifted to online discussions and conversations today. Your brand and products are already being talked about online, either in mainstream conversations or through passing references. Most companies are capitalizing on this free flowing \u201csocial chatter\u201d by engaging people to talk about their brands through polls, online discussions, quizzes, sharing brand FAQ\u2019s and the like. This is technically termed as <strong><em>social media engagement<\/em><\/strong>.<\/p>\n<p>Once you know how to monitor social media, this comes handy to you. Here\u2019s how you go about it.<\/p>\n<p><strong>1. Master Logical Searching<\/strong><\/p>\n<p>The first step is to learn how to go ahead with your online searches. This means updating yourself on facts such as the use of \u201cOR\u201d to differentiate two keywords simultaneously searching for both in a single search in social networking sites like Twitter. However, the same logic is not applicable on BackType. Hence, learning about such engines and developing the searches accordingly is essential.<\/p>\n<p><strong>2. Listing Possible Keywords<\/strong><\/p>\n<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2012\/04\/keyword.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-627\" title=\"keyword\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2012\/04\/keyword.png\" alt=\"\" width=\"516\" height=\"273\" \/><\/a><\/p>\n<p>Make a list of all the possible keywords pertaining to your product, brand name, market trends, and other market players i.e. anything and everything that you can lay your hands on. This long list might end up in multiple search results that you can always filter as per your requirement later. Let us explain this with an example. Let us take the brand Reebok. In this case a useful keywords list would include the following:-<\/p>\n<ul>\n<li>Brand name \u2013 Reebok<\/li>\n<li>Products \u2013 Reebok CrossFit, RealFlex, EasyTone, ZigTech, Reeshine and the like<\/li>\n<li>Brand Competitors\/ Market Players \u2013 Adidas, Nike<\/li>\n<li>Market related keywords \u2013 Sport wears, Unisex Deo\u2019s, Sneakers, Casual wears<\/li>\n<li>Keywords related to brands \u2013 Reebok brand launches, brand launch party, branding events, ad campaigns, brand ambassadors and many more<\/li>\n<\/ul>\n<p>It is this keyword organization that allows you to make more sense of the online conversations and searches. It helps to sieve through \u201csocial clutter\u201d and leads you to better <strong><em>social media optimization<\/em><\/strong>.<\/p>\n<p><strong>3. Set up a Monitoring Plan<\/strong><\/p>\n<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2012\/04\/plan2.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-632\" title=\"plan2\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2012\/04\/plan2.jpg\" alt=\"\" width=\"318\" height=\"476\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>This is the most important part and your main objective too. As you gather all the possible and probable keywords you get a clear picture of all that you can monitor. Now it\u2019s all about organizing the same. This will help you not to confuse your brand\u2019s information with your competitor\u2019s news. Few types are monitoring are listed below:-<\/p>\n<ul>\n<li><strong>Brand\/Product Monitoring<\/strong> \u2013 Includes all the keywords related to products and the brand.<\/li>\n<li><strong>Competitor Monitoring<\/strong> \u2013 Includes all relevant keywords for your brand\u2019s competitors and their latest news and events<\/li>\n<li><strong>Market Monitoring<\/strong> \u2013 This includes keywords related to the market scenario, for instance, if your brand belongs to the sports apparel section you monitor news such as sports apparel trends, market share, latest designs and the like.<\/li>\n<\/ul>\n<p><strong>What else can you do with Social Media Monitoring?<\/strong><\/p>\n<p>Apart from gathering relevant information pertaining to your brand and competitors social media monitoring has other utilities. It helps you in image management. You must have heard about a PR cell or a Corporate Communication Department managing all the public relations affairs for an enterprise. With social media monitoring you can do the same online. As you search through you might come across negative news about your brand having an unfavorable impact. Gathering all the data will enable you to strategize your <strong><em>online reputation management<\/em><\/strong> plan.<\/p>\n<p>Engaging your online audience in interesting discussions and conversations with the desired value addition, will help you in <strong><em>social media marketing<\/em><\/strong> too. If your content is attractive, has news and add value to people\u2019s timeline they will most likely share it with others. As a result, your brand name seamlessly passes from one user id to the other, and reaches its desired end i.e. the audience at large.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For whosoever believes social media monitoring is an \u201cinteresting &amp; simpleton exercise\u201d indeed isn\u2019t wrong! However, it only gets simple and interesting once you have a primer. So without any delay, let us proceed with a beginner\u2019s guide on Social Media Monitoring. Understanding Social Media Monitoring Before we begin, it is essential to understand why &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/social-media-monitoring-a-beginners-guide\/\"> <span class=\"screen-reader-text\">Social Media listening &#8211; A beginner\\&#8217;s Guide<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1799,1823,1713,1803],"class_list":["post-7001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-simplify360","tag-social-media-listening","tag-social-media-monitoring","tag-social-media-monitoring-tool"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media listening - A beginner\\&#039;s Guide - Simplify 360<\/title>\n<meta name=\"description\" content=\"Beginner&#039;s guide to Social Media Monitoring. 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However, it only gets simple and interesting once you have a primer. So without any delay, let us proceed with a beginner\u2019s guide on Social Media Monitoring. Understanding Social Media Monitoring Before we begin, it is essential to understand why&hellip;","_links":{"self":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/7001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/comments?post=7001"}],"version-history":[{"count":0,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/7001\/revisions"}],"wp:attachment":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media?parent=7001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/categories?post=7001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/tags?post=7001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}