{"id":5730,"date":"2014-11-12T17:26:58","date_gmt":"2014-11-12T11:56:58","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/11\/12\/social-media-monitoring-approach-never-works-way-planned\/"},"modified":"2023-08-18T04:50:15","modified_gmt":"2023-08-18T04:50:15","slug":"social-media-monitoring-approach-never-works-way-planned","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/","title":{"rendered":"Why Your Social Media Monitoring approach never works the way you have planned."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5730\" class=\"elementor elementor-5730\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38f3f9fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38f3f9fe\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a47f544\" data-id=\"3a47f544\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a139e8c elementor-widget elementor-widget-text-editor\" data-id=\"4a139e8c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/SMM-Lows.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5731 aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/SMM-Lows-1024x683.jpg\" alt=\"Man\" width=\"485\" height=\"323\" \/><\/a> Sometimes your tool just doesn&#8217;t seem to get you.<\/p><p>Social media monitoring tools have all but established a firm stronghold in the world of today. With millions of metrics like Likes, Tweets, Comment Threads and Positive\/Negative Buzz flowing across the internet, Monitoring was and is the answer so many companies were looking for. In fact, monitoring is booming with billions of dollars being pumped into several companies across the world.<br \/>You\u2019ve seen the trend. You\u2019ve struck while the iron is hot. You\u2019ve ticked all the boxes that you needed to.<br \/>Then where is it all going wrong?<br \/>Here are a few mistakes you might\u2019ve made along the way and we&#8217;re here to help plug the leaks.<br \/>Don\u2019t mistake software for strategy: Real Time Alerts, Dashboards and Insights can only take you so far. Build a strategy around your monitoring tool.<br \/>No integration, no party: Don\u2019t settle for half-baked tools that will report to you over a specific campaign. Make sure your tool is integrated with all social platforms, completely.<br \/>Measure relationships before you measure sales: Likes, Tweets, Posts and Comments have value because they measure our relationship with brands. They determine our behaviors and actions which eventually translate into sales. Measurement tools hold significant value when they correlate between these areas.<br \/>Tools give you Data, People give you Insights: Your tools can give you all the data in the world; however, you need people to trim the fat and serve you exactly what you need. If you don\u2019t, you\u2019re left with bucket loads of data that you don\u2019t understand.<br \/>More is always less: Like we said, trim the fat. Use only what you require. This will give you\u00a0more specific insights.<br \/>Ultimately Social Media Monitoring requires you to bring your tool as well as your people skills together to form one devastating force. For more information on how to better your Social Media Monitoring, keep it locked to Simplify360.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sometimes your tool just doesn&#8217;t seem to get you. Social media monitoring tools have all but established a firm stronghold in the world of today. With millions of metrics like Likes, Tweets, Comment Threads and Positive\/Negative Buzz flowing across the internet, Monitoring was and is the answer so many companies were looking for. In fact, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/\"> <span class=\"screen-reader-text\">Why Your Social Media Monitoring approach never works the way you have planned.<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":5731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[],"class_list":["post-5730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your Social Media Monitoring approach never works the way -Simplify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Social Media Monitoring approach never works the way -Simplify\" \/>\n<meta property=\"og:description\" content=\"Sometimes your tool just doesn&#8217;t seem to get you. Social media monitoring tools have all but established a firm stronghold in the world of today. With millions of metrics like Likes, Tweets, Comment Threads and Positive\/Negative Buzz flowing across the internet, Monitoring was and is the answer so many companies were looking for. In fact, &hellip; Why Your Social Media Monitoring approach never works the way you have planned. Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplify 360\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-12T11:56:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-18T04:50:15+00:00\" \/>\n<meta name=\"author\" content=\"Simplify360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/\"},\"author\":{\"name\":\"Simplify360\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\"},\"headline\":\"Why Your Social Media Monitoring approach never works the way you have planned.\",\"datePublished\":\"2014-11-12T11:56:58+00:00\",\"dateModified\":\"2023-08-18T04:50:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/\"},\"wordCount\":344,\"publisher\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Social CRM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/\",\"url\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/\",\"name\":\"Why Your Social Media Monitoring approach never works the way -Simplify\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2014-11-12T11:56:58+00:00\",\"dateModified\":\"2023-08-18T04:50:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/simplify360.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Your Social Media Monitoring approach never works the way you have planned.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/simplify360.com\/blog\/#website\",\"url\":\"https:\/\/simplify360.com\/blog\/\",\"name\":\"Simplify360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/simplify360.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\",\"name\":\"Simplify360\",\"url\":\"https:\/\/simplify360.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png\",\"contentUrl\":\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png\",\"width\":800,\"height\":161,\"caption\":\"Simplify360\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\",\"name\":\"Simplify360\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g\",\"caption\":\"Simplify360\"},\"url\":\"https:\/\/simplify360.com\/blog\/author\/simplify360\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Your Social Media Monitoring approach never works the way -Simplify","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/","og_locale":"en_US","og_type":"article","og_title":"Why Your Social Media Monitoring approach never works the way -Simplify","og_description":"Sometimes your tool just doesn&#8217;t seem to get you. Social media monitoring tools have all but established a firm stronghold in the world of today. With millions of metrics like Likes, Tweets, Comment Threads and Positive\/Negative Buzz flowing across the internet, Monitoring was and is the answer so many companies were looking for. In fact, &hellip; Why Your Social Media Monitoring approach never works the way you have planned. Read More \u00bb","og_url":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/","og_site_name":"Simplify 360","article_published_time":"2014-11-12T11:56:58+00:00","article_modified_time":"2023-08-18T04:50:15+00:00","author":"Simplify360","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#article","isPartOf":{"@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/"},"author":{"name":"Simplify360","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967"},"headline":"Why Your Social Media Monitoring approach never works the way you have planned.","datePublished":"2014-11-12T11:56:58+00:00","dateModified":"2023-08-18T04:50:15+00:00","mainEntityOfPage":{"@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/"},"wordCount":344,"publisher":{"@id":"https:\/\/simplify360.com\/blog\/#organization"},"image":{"@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#primaryimage"},"thumbnailUrl":"","articleSection":["Social CRM"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/","url":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/","name":"Why Your Social Media Monitoring approach never works the way -Simplify","isPartOf":{"@id":"https:\/\/simplify360.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#primaryimage"},"image":{"@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#primaryimage"},"thumbnailUrl":"","datePublished":"2014-11-12T11:56:58+00:00","dateModified":"2023-08-18T04:50:15+00:00","breadcrumb":{"@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/simplify360.com\/blog\/social-media-monitoring-approach-never-works-way-planned\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/simplify360.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Your Social Media Monitoring approach never works the way you have planned."}]},{"@type":"WebSite","@id":"https:\/\/simplify360.com\/blog\/#website","url":"https:\/\/simplify360.com\/blog\/","name":"Simplify360","description":"","publisher":{"@id":"https:\/\/simplify360.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/simplify360.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/simplify360.com\/blog\/#organization","name":"Simplify360","url":"https:\/\/simplify360.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png","contentUrl":"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2023\/08\/cropped-simpify-360-logo.png","width":800,"height":161,"caption":"Simplify360"},"image":{"@id":"https:\/\/simplify360.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967","name":"Simplify360","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/simplify360.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef5f2955c2f7f2e929791ca3e8cb6ae021f05e4e6d53352524aad18145c995db?s=96&d=mm&r=g","caption":"Simplify360"},"url":"https:\/\/simplify360.com\/blog\/author\/simplify360\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Simplify360","author_link":"https:\/\/simplify360.com\/blog\/author\/simplify360\/"},"uagb_comment_info":0,"uagb_excerpt":"Sometimes your tool just doesn&#8217;t seem to get you. Social media monitoring tools have all but established a firm stronghold in the world of today. With millions of metrics like Likes, Tweets, Comment Threads and Positive\/Negative Buzz flowing across the internet, Monitoring was and is the answer so many companies were looking for. In fact,&hellip;","_links":{"self":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/5730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/comments?post=5730"}],"version-history":[{"count":0,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/5730\/revisions"}],"wp:attachment":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media?parent=5730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/categories?post=5730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/tags?post=5730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}