{"id":572,"date":"2012-03-28T16:53:16","date_gmt":"2012-03-28T11:23:16","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2012\/03\/28\/a-new-face-in-social-media\/"},"modified":"2023-08-17T05:04:41","modified_gmt":"2023-08-17T05:04:41","slug":"a-new-face-in-social-media","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/a-new-face-in-social-media\/","title":{"rendered":"A New Face In Social Media"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Here is a new addition in the social media family: PINTEREST.<\/p>\n

This pin board-styled social photo sharing website is becoming the latest talk in social media. \u00a0According to comScore, Pinterest’s traffic rose by 52 percent between January and February, from 11.7 million unique visitors in January to 17.8 million in February.<\/p>\n

Pinterest\u00a0drove more traffic to online publishers in February than Twitter, according to third-party measurement data. That\u2019s an impressive figure, given that the two-year-old site has an\u00a0estimated 11.7 million\u00a0active registered users compared to Twitter\u2019s\u00a0more than 100 million<\/em>.<\/p>\n

(Source: Mashable.com\/Shareholic)<\/em><\/strong><\/p><\/blockquote>\n

In February, the company found that a little less than half (48.81%) of all traffic came from Google, followed by Facebook (6.38%), Yahoo (1.61%), StumbleUpon (1.29%) and Bing (1.21%). Pinterest came in sixth at 1.05%, beating out Twitter at 0.82%.<\/p>\n

\"\"<\/a><\/p>\n

(Source: Mashable.com\/Shareholic)<\/em><\/strong><\/p>\n

This stylish new platform is gaining popularity among users; Businesses too can leverage this channel for reaching out to its audience. But like any other social media platform you need to be cautious of what you are pinning.<\/p>\n

\u00a0<\/em><\/strong>How to pin on Pinterest?<\/em><\/strong><\/p>\n

As we all know photos have always been the most engaging part of social media and this platform helps you engage your audience through photos\/videos. Pinterest allows you to create a virtual bulletin board where users can pin images\/videos. You can create all new boards for different interests.<\/p>\n

User can share pins with their friends, who can also repin it on their board if they like it. As this is all about sharing images, you need to really be creative with your pictures.<\/p>\n

Can everyone leverage Pinterest?<\/em><\/strong><\/p>\n

For Leveraging Pinterest you need to have a good visual communication base. Photos, being the major source of communication on this platform, need to be very appealing. FMC, Fashion, automobile and personal care brands can leverage pinterest to its maximum.<\/p>\n

Exploring this new social media platform would definitely be fun. Let the images speak for themselves.<\/p>\n

Brands using Pinterest<\/em><\/strong><\/p>\n

Guess<\/strong><\/p>\n

Fashion brand Guess is doing all good on Pinterest. Their recent campaign \u201cColor Me Inspired\u201d\u00a0<\/strong>was one of the interesting campaigns on Pinterest.\u00a0 Fans were asked to create boards based on four spring colors: \u201cNoir Teal,\u201d \u201cHot House Orange,\u201d \u201cRed Hot Overdue\u201d and \u201cNew Plum Light.\u201d Participants were told to title their boards \u201cGuess My Color Inspiration\u201d and pin at least five images.<\/p>\n

\"\"<\/a>
\n<\/a><\/p>\n

Kotex Campaign<\/strong><\/p>\n

Kotex ran a campaign in Israel. In which they selected 50 women who posted pictures of things which inspire them. Brand then created a virtual gift and if the women pinned the gift, she got the real one mailed to her. The campaign created a buzz. Almost 100% women posted about their gifts on Facebook, Twitter, Instagram and not forget they pinned it on Pinterest.<\/p>\n

\"\"<\/a><\/p>\n

Volkswagen USA<\/strong><\/p>\n

Volkswagen USA is using Pinterest to create buzz about their products through images. They have total 9 boards.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Here is a new addition in the social media family: PINTEREST. This pin board-styled social photo sharing website is becoming the latest talk in social media. \u00a0According to comScore, Pinterest’s traffic rose by 52 percent between January and February, from 11.7 million unique visitors in January to 17.8 million in February. Pinterest\u00a0drove more traffic to …<\/p>\n

A New Face In Social Media<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1848,1712,1704,1713],"class_list":["post-572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-pinterest","tag-social-media-campaigns","tag-social-media-marketing","tag-social-media-monitoring"],"acf":[],"yoast_head":"\nA New Face In Social Media - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/a-new-face-in-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A New Face In Social Media - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Here is a new addition in the social media family: PINTEREST. 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