{"id":5642,"date":"2014-10-30T19:32:51","date_gmt":"2014-10-30T14:02:51","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/10\/30\/social-media-kpis-client-interested\/"},"modified":"2023-08-18T05:19:04","modified_gmt":"2023-08-18T05:19:04","slug":"social-media-kpis-client-interested","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-kpis-client-interested\/","title":{"rendered":"Social media KPI&#8217;s your client is interested in"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5642\" class=\"elementor elementor-5642\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df1c926 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df1c926\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3662bc3\" data-id=\"3662bc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ad666b elementor-widget elementor-widget-text-editor\" data-id=\"46ad666b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/10\/kpi.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/10\/kpi.png\" alt=\"kpi\" width=\"486\" height=\"365\" \/><\/a><br \/>Is your social media campaign driving expected results- the ROI? How would you define the success of your efforts?<br \/>No bonus if you answer KPI.<br \/>Quantifying results and measuring your success is what KPI does.<br \/>Here are some of the KPI\u2019s you must always keep a check on:<br \/><strong>1. Reach<\/strong><br \/>a) Number of fans and followers- Keeping a measure on who your post is reaching to.<br \/>b) Demographic analysis- Keeping a check on who is interested in your content, if it is reaching out to the right audience or not. This analysis will be helpful in creating targeted posts for future.<br \/><strong>2. Engagement<\/strong><br \/>a) Your active fans and followers.<br \/>b) Number of likes and shares you receive.<br \/>c) Your brand mentions and Re-tweets.<br \/>d) No. of views you drive.<br \/>e) Amount of traffic driven from social media.<br \/>f) Competitive analysis with your competitors to keep a check on where you stand.<br \/>g) Buzz generated on hashtags used.<br \/><strong>3. Influence<\/strong><br \/>a) Your fans growth trend.<br \/>b) Influence and engagement trend<br \/>c) Identify brand influencers and use as your brand advocates.<br \/>d) Sentiment analysis to see how your brand is being perceived by your audience.<br \/><strong>4. Social media conversion rate<\/strong><br \/>a) Number of leads generated from social media<br \/>b) Website pageviews through your content.<br \/>c) Unique visitors driven on your website through social media<br \/>d) Traffic driven from social networking sites<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Is your social media campaign driving expected results- the ROI? How would you define the success of your efforts? No bonus if you answer KPI. Quantifying results and measuring your success is what KPI does. Here are some of the KPI\u2019s you must always keep a check on: 1. Reach a) Number of fans and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/social-media-kpis-client-interested\/\"> <span class=\"screen-reader-text\">Social media KPI&#8217;s your client is interested in<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":5643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1767,2030,2651,1773,2652,1644],"class_list":["post-5642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-brand-influencer","tag-engagement","tag-kpi","tag-kpi-of-social-media","tag-performance","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social media KPI&#039;s your client is interested in - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/social-media-kpis-client-interested\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media KPI&#039;s your client is interested in - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Is your social media campaign driving expected results- the ROI? 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