{"id":5326,"date":"2014-10-06T17:45:10","date_gmt":"2014-10-06T12:15:10","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/10\/06\/social-customer-service-review-p-f-changs-china-bistro\/"},"modified":"2023-08-18T07:46:05","modified_gmt":"2023-08-18T07:46:05","slug":"social-customer-service-review-p-f-changs-china-bistro","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-customer-service-review-p-f-changs-china-bistro\/","title":{"rendered":"Social Customer Service Review: P.F. Chang&#8217;s China Bistro"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5326\" class=\"elementor elementor-5326\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99f127b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99f127b\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4517710a\" data-id=\"4517710a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f8849f elementor-widget elementor-widget-text-editor\" data-id=\"38f8849f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/10\/logo.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/10\/logo.png\" alt=\"logo\" width=\"557\" height=\"365\" \/><\/a>Active on:<\/strong> Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube<br \/><strong>Communication Strategy:<\/strong> Images<br \/>P.F. Chang\u2019s does not make daily updates on either Facebook or Twitter, but content is uploaded thrice a week. There are similar updates on both of these platforms which are mostly about new dishes, specials and promotional offers. Their focus is on driving sales rather than driving traffic or going viral. Replies are customized and do not seem computer generated. Usually, complaints or feedback is replied to within 24 hours, but in some cases, it has been late, or absent (Figure 4.1). Customer posts are a mixture of complaints and praise.<br \/><strong>Facebook:<\/strong> P.F. Chang\u2019s Facebook page has 859,530 likes but just 1,326 people have been engaged.<br \/><strong>Twitter:<\/strong> 74K followers. Their bio highlights their new spring menu: \u201cShare fresh-picked flavors at P.F. Chang&#8217;s with our NEW Chef&#8217;s Seasonal Menu.\u201d<br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/10\/2.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/10\/2.png\" alt=\"2\" width=\"573\" height=\"507\" \/><\/a><br \/><strong>Instagram:<\/strong> There are 2706 followers on P.F. Chang\u2019s Instagram profile but there has been no activity from them since June 2012. The link to this page wasn\u2019t present on their homepage.<br \/>Pinterest: It can be inferred that P.F. Chang\u2019s is fairly active on Pinterest, considering the 16 boards they run. They have a board dedicated to each seasonal menu, their restaurants and signature dishes from different categories (e.g., starters, soups and salads, chicken dishes, beef dishes etc.). They have a total of 8286 followers and have made 173 pins.<br \/><strong>Google+:<\/strong> P.F. Chang\u2019s activity on their Google+ page has reduced since June 2013. Since then, just a couple of updates a month is what is seen on average. They have 1435 followers and the page has been viewed 477,000 times.<br \/><strong>YouTube:<\/strong> The channel run by P.F. Chang\u2019s on YouTube has 367 subscribers. It has 3 playlists, 1 on their employees, 1 on their Happy Hours and 1 featuring their commercials.<br \/><strong>Yelp:<\/strong> P.F. Chang\u2019s average Yelp rating across the U.S. is 3\/5.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Active on: Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube Communication Strategy: Images P.F. Chang\u2019s does not make daily updates on either Facebook or Twitter, but content is uploaded thrice a week. There are similar updates on both of these platforms which are mostly about new dishes, specials and promotional offers. Their focus is on driving &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/social-customer-service-review-p-f-changs-china-bistro\/\"> <span class=\"screen-reader-text\">Social Customer Service Review: P.F. Chang&#8217;s China Bistro<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":5327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643,1707],"tags":[2583,2153,1661,2571,2483,2484,2584,2056,2364],"class_list":["post-5326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","category-social-customer-service","tag-chinese","tag-customer-service-on-social-media","tag-facebook","tag-food","tag-how-to-handle-complaints","tag-negative-feedback","tag-pf-chang","tag-social-crm","tag-social-media-customer-service"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Customer Service Review: P.F. Chang&#039;s China Bistro - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/social-customer-service-review-p-f-changs-china-bistro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Customer Service Review: P.F. Chang&#039;s China Bistro - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Active on: Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube Communication Strategy: Images P.F. Chang\u2019s does not make daily updates on either Facebook or Twitter, but content is uploaded thrice a week. There are similar updates on both of these platforms which are mostly about new dishes, specials and promotional offers. Their focus is on driving &hellip; Social Customer Service Review: P.F. 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