{"id":5297,"date":"2014-09-23T13:27:37","date_gmt":"2014-09-23T07:57:37","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/09\/23\/social-media-strategy-amazon\/"},"modified":"2023-08-18T07:48:28","modified_gmt":"2023-08-18T07:48:28","slug":"social-media-strategy-amazon","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-strategy-amazon\/","title":{"rendered":"Social Media Strategy- Amazon"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5297\" class=\"elementor elementor-5297\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dda0696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dda0696\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27f4657e\" data-id=\"27f4657e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-166a3dd6 elementor-widget elementor-widget-text-editor\" data-id=\"166a3dd6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/amazon.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/amazon.png\" alt=\"amazon\" width=\"291\" height=\"194\" \/><\/a><br \/>Amazon has social media presence on Facebook, Twitter, Pinterest, Tumblr, Instagram, Quora, YouTube, Vine, LinkedIn and Google+.<br \/><strong>Sentiment analysis<\/strong><br \/><strong><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/sentiment-analysis.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/sentiment-analysis.png\" alt=\"sentiment\" width=\"226\" height=\"159\" \/><\/a><\/strong><br \/><strong> Buzz analysis<\/strong><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/buzz.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/buzz.png\" alt=\"buzz\" width=\"348\" height=\"146\" \/><\/a><br \/><strong> Buzz share language-wise<\/strong><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/language.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/language.png\" alt=\"language\" width=\"219\" height=\"165\" \/><\/a><br \/><strong> Buzz by Gender<\/strong><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/gender.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/gender.png\" alt=\"gender\" width=\"377\" height=\"160\" \/><\/a><br \/><strong> Buzz country-wise<\/strong><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/country.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/country.png\" alt=\"country\" width=\"494\" height=\"188\" \/><\/a><br \/><strong> Hourly buzz rate<\/strong><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/hourly-buzz-rate.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/hourly-buzz-rate.png\" alt=\"hourly\" width=\"599\" height=\"142\" \/><\/a><br \/><strong> Source Distribution -buzz<\/strong><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/source-distribution.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/source-distribution.png\" alt=\"source\" width=\"612\" height=\"203\" \/><\/a><br \/><strong>Content Analysis- Facebook<\/strong><br \/>1. <em>Context based engagement with offers:<\/em><br \/>Leveraging Oscar Event<br \/>On March 1, Amazon asked its fans to like the post and tag a friend. Random selection of winners was done and they got free copy of star trek into darkness and gravity. A week later it again came up with a promotional event where fans were asked to like the page and tell a cure for winter to win energy lights.<br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-1.png\" alt=\"content\" width=\"500\" height=\"319\" \/><\/a><\/p><p>Seasonal Offers- Winter Special<br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-2.png\" alt=\"content\" width=\"401\" height=\"641\" \/><\/a><br \/><strong>Percentage of Likes, Shares and Comments<\/strong><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-3.png\" alt=\"content\" width=\"339\" height=\"141\" \/><\/a><\/p><ul><li>Amazon received decent proportion of likes and shares but relatively lower engagement in the form of comments.<\/li><li>Fans liked the product advertised and were ready to share it in their circles as well, which is good news for the company.<\/li><\/ul><p>2. <em>Event based Marketing (festivals and events based content):<\/em><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-4.png\" alt=\"content\" width=\"650\" height=\"348\" \/><\/a><br \/>3. <em>Goodwill based content aimed at building brand equity<\/em><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-5.png\" alt=\"content\" width=\"445\" height=\"540\" \/><\/a><br \/>4. <em>Platform for new launches<\/em><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-6.png\" alt=\"content\" width=\"542\" height=\"282\" \/><\/a><br \/>5. <em>Customer Relationship Management<\/em><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/content-analysis-7.png\" alt=\"content\" width=\"687\" height=\"257\" \/><\/a><br \/><strong>Content Analysis- Twitter<\/strong><br \/><em>Statistics<\/em><br \/>Followers 1.06M, Following 49, Tweets 2882<\/p><ul><li>Given the brevity that the platform provides Amazon uses its Twitter account mainly to communicate the fans about various deals, discounts and offers on a day to day basis.<\/li><li>Re-tweets are generally aimed at promoting various sub brands like amazon kindle, amazon studios etc.<\/li><li>Fans generally use #amazon if and when they are reading books which they bought on amazon.<\/li><\/ul><p><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/amazon-on-twitter-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/amazon-on-twitter-1.png\" alt=\"amazon\" width=\"558\" height=\"283\" \/><\/a><br \/>1. <em>Platform for deals and offers display<\/em><br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/Platform-for-deals-and-offers-display.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/Platform-for-deals-and-offers-display.png\" alt=\"Platform\" width=\"405\" height=\"224\" \/><\/a><\/p><p>2. <em>Recruitment and talent hunt<\/em><br \/>Amazon uses its Twitter account to posts updates about their job requirements.<br \/><strong>Content Analysis- Pinterest<\/strong><br \/>Followers- 7336, Following- 287, Pins- 183, Boards- 22<br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/amazon-pinterest.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/amazon-pinterest.png\" alt=\"amazon\" width=\"625\" height=\"265\" \/><\/a><br \/><strong>Content Analysis-\u00a0Instagram<\/strong><br \/>POSTS: &#8211; 3 FOLLOWERS: &#8211; 16864 FOLLOWING: &#8211; 3<br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/amaon-on-instagram.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/amaon-on-instagram.png\" alt=\"amaon\" width=\"741\" height=\"370\" \/><\/a><\/p><ul><li>Not active on Instagram with just 31 posts<\/li><li>Content not relevant<\/li><\/ul><p>If you decide to ignore the amazon logo at the top of page it would be hard to recognize that it is amazon\u2019s official Instagram page. With just 31 posts that are not indicative of company, amazon can certainly do better.<br \/>( This is an extract from our ebook on Social Media Strategy review of \u00a0Top US E-commerce brands, you can view it here)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amazon has social media presence on Facebook, Twitter, Pinterest, Tumblr, Instagram, Quora, YouTube, Vine, LinkedIn and Google+. Sentiment analysis Buzz analysis Buzz share language-wise Buzz by Gender Buzz country-wise Hourly buzz rate Source Distribution -buzz Content Analysis- Facebook 1. Context based engagement with offers: Leveraging Oscar Event On March 1, Amazon asked its fans to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/social-media-strategy-amazon\/\"> <span class=\"screen-reader-text\">Social Media Strategy- Amazon<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643,1721],"tags":[2577,2578,1706,2579,2580,1661,2148,1848,2364,1668,2581,2582],"class_list":["post-5297","post","type-post","status-publish","format-standard","hentry","category-social-crm","category-social-media-marketing","tag-amazon","tag-content-analysis","tag-customer-service","tag-e-commerce-brands","tag-ecommerce","tag-facebook","tag-instagram","tag-pinterest","tag-social-media-customer-service","tag-twitter","tag-united-states","tag-us-ecommerce-brands"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Strategy- Amazon - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/social-media-strategy-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Strategy- Amazon - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Amazon has social media presence on Facebook, Twitter, Pinterest, Tumblr, Instagram, Quora, YouTube, Vine, LinkedIn and Google+. Sentiment analysis Buzz analysis Buzz share language-wise Buzz by Gender Buzz country-wise Hourly buzz rate Source Distribution -buzz Content Analysis- Facebook 1. 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