{"id":5260,"date":"2014-09-17T14:02:48","date_gmt":"2014-09-17T08:32:48","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/09\/17\/social-media-strategy-cheesecake-factory\/"},"modified":"2023-08-18T07:56:34","modified_gmt":"2023-08-18T07:56:34","slug":"social-media-strategy-cheesecake-factory","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-strategy-cheesecake-factory\/","title":{"rendered":"Social Media Strategy- The Cheesecake Factory"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5260\" class=\"elementor elementor-5260\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57f70b51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57f70b51\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c4eb9ef\" data-id=\"1c4eb9ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d6c669d elementor-widget elementor-widget-text-editor\" data-id=\"5d6c669d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/cheesecake-factory-logo-png.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/cheesecake-factory-logo-png-e1410943210943.png\" alt=\"cheesecake-factory-logo-png\" width=\"314\" height=\"167\" \/><\/a><br \/><strong>Active on:<\/strong> Twitter, Facebook, Instagram and Pinterest<br \/><strong>Communication Strategy<\/strong>: Images, few videos<br \/>Even though The Cheesecake Factory has official pages on Twitter, Facebook, Instagram and Pinterest, only the links to the Twitter and Facebook pages are posted on their website.<br \/>The Cheesecake Factory is very interactive on social media. On Twitter they reply to tweets on an hourly basis. They re-tweet good tweets made by satisfied customers and having appealing images of what they order. The uploaded content are mostly photographs of their signature cheesecakes and other dishes, but they even upload videos for special occasions such as Easter or competitions. Customer posts are usually positives, few complaints and good number of requests to open more locations, mostly in the customer\u2019s home town (Figure 1.3). Posts show a fair amount of positive sentiments from the customers\u2019 side and the page administrator replies to every post or comment by customers in good time. However, some of the negative posts made by the customers have not been followed up (Figure 1.2). Some of the negative feeds were due to a restaurant in Syracuse, NY failing 2 health inspections (Figure 1.1).<a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/1.1.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/1.1.png\" alt=\"Fig:\" width=\"447\" height=\"418\" \/><\/a> Fig: 1.1 To drive traffic to their restaurants and engage with more customers, The Cheesecake Factory organized a competition called \u201cThe Cheesecake Factory\u2019s Cheesecake Madness Sweepstakes\u201d. This way, they also promoted their cheesecakes. Participants were required to submit their entries via Facebook. During each round of the Game, flavors of cheesecake were matched-up against one-another with Facebook users voting for their favorite flavor. Winning flavors advanced to the next round of the Game, until an overall winning flavor of cheesecake was determined.<a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/1.2.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/1.2.png\" alt=\"Fig:\" width=\"379\" height=\"131\" \/><\/a> Fig: 1.2<a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/1.3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5264 aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/09\/1.3.png\" alt=\"1.3\" width=\"526\" height=\"259\" \/><\/a> Fig: 1.3 One missed marketing opportunity was when they could have utilized their feature on \u2018The Big Bang Theory\u2019 to their advantage. Branded entertainment is becoming popular as a means of advertising. Chipotle Mexican Grill funded a whole T.V. show, \u2018Farmed and Dangerous\u2019 with the sole purpose of promoting their brand. The Cheesecake Factory, on the other hand, chose to not have any association with a successful and popular sit-com.<br \/><strong>Facebook:<\/strong> The Cheesecake Factory\u2019s Facebook page has over 4,776,762 likes and about 38,822 people are talking about it.<br \/><strong>Twitter:<\/strong> The Cheesecake Factory has more than 259K followers on Twitter. They conduct periodic sessions using the tag, #CheesecakeChat where their VP, Guest Experience engages with customers. The bio of their Twitter page is a simple, \u201cThe Official Cheesecake Factory Twitter page.\u201d They have seen 75,536 tweets in the past 30 days with a positive sentiment of 85%.<br \/><strong>Instagram:<\/strong> Instagram feed features photos of food items available at their restaurants; primarily their signature cheesecakes. There is a fair amount of activity on this front, with an average of 10 photos being uploaded per week.<br \/><strong>Pinterest:<\/strong> The Cheesecake Factory has boards on Pinterest where customers are encouraged to upload photos on Twitter or Instagram which would be featured there. The account manages 17 boards and has made 692 Pins till now. It has 6833 followers.<br \/><strong>Yelp:<\/strong> The average Yelp rating of The Cheesecake Factory restaurants across America turned out to be 3.5\/5<br \/>( <a href=\"https:\/\/simplify360.com\/resources\/us-casual-dining-restaurants-on-social-media\/\">This is an extract from our ebook on Social Media Strategy review of \u00a0Top US Casual Dining Restaurants, you can view it here<\/a>)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Active on: Twitter, Facebook, Instagram and Pinterest Communication Strategy: Images, few videos Even though The Cheesecake Factory has official pages on Twitter, Facebook, Instagram and Pinterest, only the links to the Twitter and Facebook pages are posted on their website. The Cheesecake Factory is very interactive on social media. On Twitter they reply to tweets &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/social-media-strategy-cheesecake-factory\/\"> <span class=\"screen-reader-text\">Social Media Strategy- The Cheesecake Factory<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":5261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643,1721],"tags":[2568,2569,2570,1706,2153,2571,2572,2573],"class_list":["post-5260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","category-social-media-marketing","tag-cakes","tag-cheesecake","tag-cheesecake-factory","tag-customer-service","tag-customer-service-on-social-media","tag-food","tag-the-cheesecake-factory","tag-yelp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Strategy- The Cheesecake Factory - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/social-media-strategy-cheesecake-factory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Strategy- The Cheesecake Factory - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Active on: Twitter, Facebook, Instagram and Pinterest Communication Strategy: Images, few videos Even though The Cheesecake Factory has official pages on Twitter, Facebook, Instagram and Pinterest, only the links to the Twitter and Facebook pages are posted on their website. 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