{"id":5116,"date":"2014-08-07T16:06:07","date_gmt":"2014-08-07T10:36:07","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/08\/07\/new-airtel-boss-tvc-gender-debate-agitated\/"},"modified":"2023-08-18T11:44:40","modified_gmt":"2023-08-18T11:44:40","slug":"new-airtel-boss-tvc-gender-debate-agitated","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/new-airtel-boss-tvc-gender-debate-agitated\/","title":{"rendered":"New Airtel Boss TVC: Gender debate agitated?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5116\" class=\"elementor elementor-5116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1238cef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1238cef8\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1903b867\" data-id=\"1903b867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c52bf7 elementor-widget elementor-widget-text-editor\" data-id=\"54c52bf7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/08\/6.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/08\/6.png\" alt=\"Image\" width=\"486\" height=\"365\" \/><\/a> Image credits: YouTube<br \/>The Airtel\u2019s new TVC features an urban couple who work at the same office, the wife being the boss of the husband. The ad opens with a scene where a woman orders her juniors to work on an important task. While the boss leaves the office, the other employees stay back late to finish off the assigned work. On reaching home, the woman cooks her husband\u2019s favorite meal for dinner. She tempts her husband to return home by showing him what specials she cooked for him though an Airtel 3G video chat.<br \/>Airtel has been successful in touching the right chords. The concept, the flow and the execution is smooth. Right after the ad launch, it got people talking- and social media is no exception. Many people are tagging the ad being a sexist one, where a woman no matter what position she attains in her professional space still has to cook meals for her family. Or the ad being in the motion that \u2018the way to a man\u2019s heart is through his stomach\u2019. While another section got to talk that woman are more efficient than man and can multitask.<br \/>Nonetheless, an interesting thing to note is that the majority of people expressing their views are not taking any sides; rather 81% of the social media buzz is of neutral nature, 16% loved the ad and around 3% people didn\u2019t appreciate the TVC.<br \/>Here is a detailed analysis of the social media buzz:<br \/><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/08\/Airtel-Boss-Ad-social-media-analyis-simplify360.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/08\/Airtel-Boss-Ad-social-media-analyis-simplify360.png\" alt=\"Airtel\" width=\"980\" height=\"3304\" \/><\/a><br \/>Did you find the ad sexist?<br \/>What&#8217;s your take? Tell us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Image credits: YouTube The Airtel\u2019s new TVC features an urban couple who work at the same office, the wife being the boss of the husband. The ad opens with a scene where a woman orders her juniors to work on an important task. While the boss leaves the office, the other employees stay back late &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/new-airtel-boss-tvc-gender-debate-agitated\/\"> <span class=\"screen-reader-text\">New Airtel Boss TVC: Gender debate agitated?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":5117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[2276,2535,2536,2537,1644,2456],"class_list":["post-5116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-airtel","tag-airtel-tvc","tag-gender-biasing","tag-sexist","tag-social-media","tag-social-media-buzz"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Airtel Boss TVC: Gender debate agitated? - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/new-airtel-boss-tvc-gender-debate-agitated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Airtel Boss TVC: Gender debate agitated? - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Image credits: YouTube The Airtel\u2019s new TVC features an urban couple who work at the same office, the wife being the boss of the husband. 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