{"id":5076,"date":"2014-07-30T20:33:44","date_gmt":"2014-07-30T15:03:44","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/07\/30\/5-common-myths-social-media-roi\/"},"modified":"2023-08-18T11:53:02","modified_gmt":"2023-08-18T11:53:02","slug":"5-common-myths-social-media-roi","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/5-common-myths-social-media-roi\/","title":{"rendered":"5 most common myths about social media ROI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5076\" class=\"elementor elementor-5076\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4db5f3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4db5f3c\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7944ffb4\" data-id=\"7944ffb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dde1458 elementor-widget elementor-widget-text-editor\" data-id=\"3dde1458\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/07\/myth-simplify360.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/07\/myth-simplify360.png\" alt=\"Image\" width=\"486\" height=\"365\" \/><\/a> Image credits: rescuepost.com<br \/>Every culture and tradition has myths and social media is no exception.<br \/>Here are the 5 most common myths about social media ROI that you will come across:<br \/><strong>1. You cannot measure ROI for social media<\/strong><br \/>Yes, it is possible to measure social media ROI. All you need is to create specific measureable goals and direct your plans towards it. You can trace and measure your exact social media engagement through social media listening\u00a0tools and keep a check on all your insights. Similarly you can track your website traffic derived through social media using Google Analytics.<br \/><strong>2. You cannot measure social media ROI conversions<\/strong><br \/>What if I told you can track all of your followers count, comments, likes, retweets and determine exactly how much engagement you are driving. You can set your goals for specific campaigns and see if you are meeting them or not.<br \/><strong>3. Social Media ROI has to be about direct sales<\/strong><br \/>Take a break and try to figure out what exactly led to the sales, if you look closer you will find out the details- was it through an online referral or through your social channels? Did someone find about you through Facebook or may be Twitter? Here is the good news. You can keep a track of those details if you use a social media listening\u00a0tool.<br \/><strong>4. You can measure social media ROI the same way as traditional media<\/strong><br \/>The truth is you cannot measure social media ROI like traditional media because social media spreads and amplifies your message. Of course you can still keep a check on it by using an appropriate social media listening\u00a0platform.<br \/><strong>5. Social Media ROI is independent of other channels<\/strong><br \/>Social media is not independent from other channels. Make it a part of your overall marketing and see the magic. Keep your social media campaigns in tune to your offline and other activities to drive the maximum results of your efforts.<br \/>Let us know what you think?<br \/>How do you measure your social media ROI?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Image credits: rescuepost.com Every culture and tradition has myths and social media is no exception. Here are the 5 most common myths about social media ROI that you will come across: 1. You cannot measure ROI for social media Yes, it is possible to measure social media ROI. All you need is to create specific &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/5-common-myths-social-media-roi\/\"> <span class=\"screen-reader-text\">5 most common myths about social media ROI<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":5077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[2525,1800,1644,1713,1889],"class_list":["post-5076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-myths","tag-social-listening","tag-social-media","tag-social-media-monitoring","tag-social-media-monitoring-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 most common myths about social media ROI - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/5-common-myths-social-media-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 most common myths about social media ROI - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Image credits: rescuepost.com Every culture and tradition has myths and social media is no exception. 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