{"id":4840,"date":"2014-07-02T20:27:50","date_gmt":"2014-07-02T14:57:50","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/07\/02\/reasons-talking-social-media-monitoring\/"},"modified":"2023-08-17T10:22:58","modified_gmt":"2023-08-17T10:22:58","slug":"reasons-talking-social-media-monitoring","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/reasons-talking-social-media-monitoring\/","title":{"rendered":"Reasons why you should be talking about social media listening!"},"content":{"rendered":"

\"social\"<\/a>
\nWe\u00a0trust and value the opinion of\u00a0our peers and others more than brand endorsements, advertisements or PR. And since social media is one of the most commonly used medium of communication, it is obvious that\u00a0it is the preferred mean of sharing and expressing our opinions or feedback about products and brands .
\nAccording to an\u00a0article published by BI in Dec 2013,
\n\u2022 Social media is the top internet activity on the internet; Americans spend an average of 37 minutes daily on social media.
\n\u2022 Facebook leads all social media channels with 114 billion minutes a month in the U.S. alone, on desktop PCs and smartphones while Instagram commands 8 billion minutes a month, and Twitter just 5.3 billion. Facebook attracts seven times more engagement than Twitter.
\n\u2022 An interesting thing to note is that the new craze in social media is the multi device engagement.
\nLet us take a closer look as to why we should be monitoring social media at all.
\nBrace yourself these numbers might surprise you! \ud83d\ude42
\n\u2022 Of the total Internet users, 72% are now active on social media.
\n\u2022 Out of the 72%, 89% are aged between\u00a018 and 29 years while another\u00a072% of individuals are aged between 30 to 49
\n\u2022 50 to 60 years contribute 60% of the total.
\n\u2022 43% of those 65 years old and above are engaged in social media
\n\u2022 While another 71% of the total access social media from a mobile device
\nFacebook statistics:<\/strong>
\n\u2022 Users:\u00a0over 1.15 billion
\n\u2022 \u00a0Through\u201cLogin with Facebook\u201d feature: \u00a0One million webpages can be accessed
\n\u2022 On an average, around 16% of each online hour is spent on Facebook by Americans
\n\u2022 Statistics say that around 70% of marketers of new customers are acquired through Facebook
\nTwitter statistics:<\/strong>
\n\u2022 Over 550 million registered users and 215 million monthly active users
\n\u2022 A\u00a0growth rate of 44% was achieved by Twitter between 2012 and 2014.
\n\u2022 34% of marketers use Twitter for lead generation
\nGoogle+ Statistics<\/strong>
\n\u2022 Over 1 billion enabled accounts and 359 million active monthly users
\n\u2022 Has a growth rate of 33% per year
\n\u2022 Usage among people aged 45 to 54 years\u00a0have increased\u00a0by 56% since 2012.
\nCourtesy: Jeff Bullas<\/a>
\nOhh, by the way you might want to take a look at our SlideShare on 10 reasons why social media listening\u00a0matters<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u00a0trust and value the opinion of\u00a0our peers and others more than brand endorsements, advertisements or PR. And since social media is one of the most commonly used medium of communication, it is obvious that\u00a0it is the preferred mean of sharing and expressing our opinions or feedback about products and brands . According to an\u00a0article published …<\/p>\n

Reasons why you should be talking about social media listening!<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":4841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1800,1644,1713,1889],"class_list":["post-4840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-social-listening","tag-social-media","tag-social-media-monitoring","tag-social-media-monitoring-tools"],"acf":[],"yoast_head":"\nReason why you should be talking about social media listening-Simplify360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/reasons-talking-social-media-monitoring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reason why you should be talking about social media listening-Simplify360\" \/>\n<meta property=\"og:description\" content=\"We\u00a0trust and value the opinion of\u00a0our peers and others more than brand endorsements, advertisements or PR. 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