{"id":4454,"date":"2014-06-24T14:48:04","date_gmt":"2014-06-24T09:18:04","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/06\/24\/social-media-monitoring-user-privacy-debate\/"},"modified":"2023-08-17T10:29:11","modified_gmt":"2023-08-17T10:29:11","slug":"social-media-monitoring-user-privacy-debate","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-monitoring-user-privacy-debate\/","title":{"rendered":"Can social media listening be considered as an intrusion to user privacy?"},"content":{"rendered":"

\"social-media-listening\"
\nWould it be wise to interrupt someone else\u2019s conversation in a pub? The answer which comes naturally is \u201cNo\u201d but won\u2019t it be good if you have something valuable to share which the other person might find relevant.
\nThis is the basic premise that we are going to discuss here \u2013 Is jumping into conversations on social platforms is an intrusion to someone\u2019s privacy? Is social media listening\u00a0unethical?
\nLet\u2019s discuss this in detail:-
\nSocial platforms especially twitter, is the most used network by consumers when it comes to ranting about their experience with a brand or when it comes to sharing their perspective about the world events and happenings.
\nIt has always been a matter of controversy, that social media listening\u00a0is a serious intrusion into the user\u2019s privacy. Brands use social listening tools to sift through the data on some pre-fixed key phrases for engaging with the customers and governments use it to keep a check on suspicious activities.
\nBelow is an example of an excellent social listening approach by Sainsbury\u2019s. The brand responded just when a customer tweeted about them, though even there was no intention of any advice\/help, it was just a rant
\n\"social-media-monitoring\"
\nThere is a very fine line between when social media listening\u00a0becomes social media spying. And, that is when the complainant is not able to derive\u00a0value out of the conversations. Possibilities are very high that user might feel it as a disturbance.
\nThough, there is no predefined formula as such, that whether brands should indulge into the conversation, but yes if the response from the brand provides value, adds to their knowledge can be a deciding factor.
\nIt depends a lot on the community manager who is handling the conversations; the person needs to be well informed and knowledgeable about brand\u2019s philosophy and how communication flows on social platforms.
\nUsers do not really subscribe to the social media listening\u00a0tactic used by the brands \u2013 A survey<\/a> report reveals;<\/p>\n

    \n
  1. 42% of participating companies expressed \u201csocial media listening\u201d as one of their priorities,<\/li>\n
  2. 43% of the consumers feel that they consider social listening as an invasion of their privacy,<\/li>\n
  3. 64% of the consumers feel that the brands should respond to the complaints only when they ask for their help,<\/li>\n<\/ol>\n

    Advice for community managers;<\/p>\n

      \n
    1. Try not to impose yourself onto the customer while engaging on social media platforms,<\/li>\n
    2. Always try to know a little about the complainant before engaging, especially when they haven\u2019t asked for the help,<\/li>\n
    3. Context is again the king here, try to understand the context before responding and answer accordingly.<\/li>\n
    4. Show that the brand is really dedicated to attending queries\/complaints,<\/li>\n<\/ol>\n

      Right now, seeing the position social networks have established in our lives, we can\u2019t just afford to not to listen to the online conversations, but care should be taken before taking the jump!
      \nAll the best!<\/p>\n","protected":false},"excerpt":{"rendered":"

      Would it be wise to interrupt someone else\u2019s conversation in a pub? The answer which comes naturally is \u201cNo\u201d but won\u2019t it be good if you have something valuable to share which the other person might find relevant. This is the basic premise that we are going to discuss here \u2013 Is jumping into conversations …<\/p>\n

      Can social media listening be considered as an intrusion to user privacy?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":4456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1644,2474,1823,1713,2475],"class_list":["post-4454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-social-media","tag-social-media-blog","tag-social-media-listening","tag-social-media-monitoring","tag-user-privacy"],"acf":[],"yoast_head":"\nCan Social Media Listening be Considered Intrusion Privacy?-Simplify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/social-media-monitoring-user-privacy-debate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Social Media Listening be Considered Intrusion Privacy?-Simplify\" \/>\n<meta property=\"og:description\" content=\"Would it be wise to interrupt someone else\u2019s conversation in a pub? The answer which comes naturally is \u201cNo\u201d but won\u2019t it be good if you have something valuable to share which the other person might find relevant. This is the basic premise that we are going to discuss here \u2013 Is jumping into conversations … Can social media listening be considered as an intrusion to user privacy? 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