{"id":3817,"date":"2014-05-14T13:58:22","date_gmt":"2014-05-14T08:28:22","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/05\/14\/7-things-social-media-monitoring-every-marketer-needs-know\/"},"modified":"2023-08-17T10:50:55","modified_gmt":"2023-08-17T10:50:55","slug":"7-things-social-media-monitoring-every-marketer-needs-know","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/7-things-social-media-monitoring-every-marketer-needs-know\/","title":{"rendered":"7 Things about Social Media Listening every Marketer needs to know"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2014\/05\/1378204934277_mobile_marketer_brisbane-300x0.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2014\/05\/1378204934277_mobile_marketer_brisbane-300x0.jpg\" alt=\"\" width=\"250\" height=\"250\" \/><\/a> Image credits:truelocal.com.au<\/p>\n<p>You want to know what&#8217;s being said about you on the internet.<br \/>\nOf course you do!<br \/>\nIt\u2019s the easiest platform, where people turn up in huge numbers, and expresses their opinions and experience of a product or a brand. Today every organization is in the battle of creating effective viral campaigns, relevant messages for the customers. At the same time it\u2019s important for every organization to respond to customer dissatisfaction.<br \/>\nToday more focus is given to social media marketing than the traditional marketing approach. There are millions of users on Facebook, Twitter, Quora, Google +, and one can get a plethora of details about a product. This is the reason why organizations have started paying attention to Social media listening\u00a0(SMM), to listen to what\u2019s being said about them. It\u2019s the fastest way to spread a message, or a marketing campaign. Organizations want to get involved in the conversations before it creates a big problem for them. So as a marketer, one has to constantly think about strategies and innovative ideas for social media.<br \/>\nToday we list out 7 things which every marketer should know before entering into this field.<br \/>\n1)<strong>\u00a0Social media listening isn\u2019t complicated:\u00a0<\/strong>Sometime numbers and statistics might appear to be a bit confusing. But it isn\u2019t really that complicated. Marketers can get an idea about the product by just analyzing numbers on Twitter and Facebook. Number of followers, fans, retweets and shares will give you an idea about how well you are performing in the market.<br \/>\n2) Social media listening<strong>\u00a0covers everything:<\/strong>\u00a0Generally, the term Social media listening\u00a0gives you the impression that you will get the statistics of only social networking sites. But that is not the case; SMM covers a wide range of online platforms which includes blogs, reviews, forums, news, and interactions along with the major social networking sites. But listening to all these platforms depends on their policies; if the site does not give permission to access data then it\u2019s impossible for any tools to cover all the content (e.g. Private groups on Facebook).<br \/>\n3)<strong> Finding the trends:\u00a0<\/strong>For a marketer it\u2019s extremely important to know about the target audiences before launching a campaign. Therefore, spotting the trends is very important, understanding past data, conversations, peak times, emotional connect with the audience becomes a necessity. So for a marketer to plan things accordingly, SMM can help you to understand and spot the trends, so that a successful marketing campaigning can be launched.<br \/>\n4) <strong>Finding the influencers:<\/strong>\u00a0This reminds me of an incident in Oct, 2013 about a restaurant in Gurgaon, which became a viral buzz because of a customer lashing out in frustration with the service he received at the restaurant in a blog. This blog created a huge buzz, when people started sharing it all over the online media. The restaurant\u2019s credibility came under question and people started warning of going against the restaurant.<br \/>\nThis example shows the power of an influencer, what he\/she can do to an organization. Social media is definitely changing the way people communicate over internet and today before buying any product people definitely look for reviews and opinions about it. Thus, it\u2019s also very important for the marketer to find the influencers or creating opinion leaders who can influence people, which is positive from product\u2019s point of view.<br \/>\n5) <strong>Crisis Management:<\/strong>\u00a0Marketer can also create crisis management strategies before news comes out in the market outlets. With the help of social media listening, you will get to know what\u2019s creating problem for your customers, and what\u2019s hitting your business the most. This is where real time social media listening\u00a0comes in, marketer will get to know when a crisis is making its way through social networking sites, and they can prevent such situations or manage it efficiently.<br \/>\n6) <strong>Manage your competition:\u00a0<\/strong>One big question lies in front of a marketer is what\u2019s so good about them, which makes them different? Right, everyone in business wants to know about their competitors. With social media listening\u00a0you will not only be able to monitor opinions about your product but you can also monitor your competitors. One can learn about the customers&#8217; experience with the competitive products, what supplements they are expecting with them, where they can gain extra edge over other players in the market. This will benefit every department in the organization, right from sales to customer service and marketing.<br \/>\n7) <strong>Complaints and Compliments:<\/strong>\u00a0If customers have some issues related to your product and started posting complaints on social media, SMM will help you to stay on top of such situation and will also help you to respond to the issues in real time. This way you can prevent a small issue from becoming big news in the marketing outlets.<br \/>\nAt the same time don\u2019t forget to share the compliments you receive from customers, because there are millions of people present in social media, and today sharing things in online media is similar to word of mouth marketing. The more the number of people will share your content, the more fan base will increase. This way an organization can position itself as a trusted brand on social media.<br \/>\nSocial media has created a platform where millions of people communicate. So if you are wondering what Social media marketing is all about and how you can use analytics effectively, a marketer should know and understand what social media listening\u00a0is all about and in what way it can help them. Real time analysis and response is necessary for a marketer and social media listening\u00a0is the key to get the relevant information so that you can proactively act on the situation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image credits:truelocal.com.au You want to know what&#8217;s being said about you on the internet. Of course you do! It\u2019s the easiest platform, where people turn up in huge numbers, and expresses their opinions and experience of a product or a brand. Today every organization is in the battle of creating effective viral campaigns, relevant messages &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/7-things-social-media-monitoring-every-marketer-needs-know\/\"> <span class=\"screen-reader-text\">7 Things about Social Media Listening every Marketer needs to know<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":3833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1644,1801,2437,1704,1713],"class_list":["post-3817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-social-media","tag-social-media-management","tag-social-media-marketer","tag-social-media-marketing","tag-social-media-monitoring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Things about Social Media Listening every Marketer to know- Simplify360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/7-things-social-media-monitoring-every-marketer-needs-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Things about Social Media Listening every Marketer to know- Simplify360\" \/>\n<meta property=\"og:description\" content=\"Image credits:truelocal.com.au You want to know what&#8217;s being said about you on the internet. Of course you do! It\u2019s the easiest platform, where people turn up in huge numbers, and expresses their opinions and experience of a product or a brand. 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credits:truelocal.com.au You want to know what&#8217;s being said about you on the internet. Of course you do! It\u2019s the easiest platform, where people turn up in huge numbers, and expresses their opinions and experience of a product or a brand. Today every organization is in the battle of creating effective viral campaigns, relevant messages&hellip;","_links":{"self":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/3817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/comments?post=3817"}],"version-history":[{"count":0,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/3817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media\/3833"}],"wp:attachment":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media?parent=3817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/categories?post=3817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/tags?post=3817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}