![\"Social](\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2014\/03\/How-To-Solve-The-Biggest-Problems-With-Social-Media-Listening_.png\")
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Can you imagine a world where there is no sound; I mean how would you feel if you couldn\u2019t hear? Can you imagine a world where there is no sound; I mean how would you feel if you couldn\u2019t hear? How would things have functioned then and how the world would have run? Well, things would have been other ways; maybe we would be communicating through sign language or through some other technology but all …<\/p>\n
\nHow would things have functioned then and how the world would have run? Well, things would have been other ways; maybe we would be communicating through sign language or through some other technology but all on MUTE.\u00a0 We would be ignorant about what music is? How laughter sounds? How a thunder storms? How people talk and fight\u2026 all of it. It is indeed difficult to imagine such a world, isn\u2019t it?
\nNow think of another situation when the sense of hearing does exist but your life is on mute, because you don\u2019t possess the power to listen.
\nHow difficult or different would someone\u2019s life be who can\u2019t hear?
\nI guess it\u2019s even weirder when someone doesn\u2019t listen even after they possess the hearing capability; not because they don\u2019t pay heed but because someone who is talking about them or talking to them is miles away. That\u2019s because the human hearing range is only 20\u00a0Hz\u00a0to 20 kHz. Or could be because there is just too much of noise around you – With social media becoming a big part of our social lives, the socializing factor and the way we socialize today has changed completely from the traditional methods. Similarly the way we talk and the way we hear has also changed.
\nOn social media, whether you are a human or a brand people are always talking about you; all the time.
\nWhy do you need to listen?
\n1)\u00a0\u00a0\u00a0\u00a0\u00a0 To know who is talking about you.
\n2)\u00a0\u00a0\u00a0\u00a0\u00a0 To understand if the ones who are listening to you are the ones you want to reach: if you are connected to the right set of people?
\n3)\u00a0\u00a0\u00a0\u00a0\u00a0 To monitor how they talk, good or bad? To be able to control a crisis if any.
\n4)\u00a0\u00a0\u00a0\u00a0\u00a0 To know how you are being perceived and how things can be improved: by sharing your stories and staying connected with the world.
\n5)\u00a0\u00a0\u00a0\u00a0\u00a0 To know their likes, dislikes and what\u2019s trending: Spotting the trends and discovering influencers and to leverage on the positive influencers
\n6)\u00a0\u00a0\u00a0\u00a0\u00a0 To know your competition: Know and understand where you stand with all the competition around.
\n7)\u00a0\u00a0\u00a0\u00a0\u00a0 To access and utilize an opportunity.
\n8)\u00a0\u00a0\u00a0\u00a0\u00a0 Most importantly to be able to talk and respond appropriately: Minimize the respond time.
\nSo can you monitor everything that the world talks about? The answer is YES. \u00a0What if you are listening but it\u2019s only a part of the whole thing? Well with the right strategy and approach it is definitely possible to monitor and understand exactly what you want to. With so much of buzz being generated online, data mining and relevance becomes a big issue. But if data is intelligently handled and processed it has the power to change lives. Data extraction and making sense out of the social noise used to be a big challenge until few centuries back but with the advent of smart business intelligence tools we can now monitor and channelize what we want to monitor as well.
\nIn short: We can monitor what we want to monitor.<\/strong>
\n\u00a0<\/b>An ideal social media listening\u00a0tool should not only allow you to monitor but enable you to measure your performance with metrics over a specified period of time.
\nSocial media listening\u00a0is typically done on the basis of looking for keywords relevant to your brand and industry. The tool allows you to fetch and grab these words meaningful to you and draw information out of them.
\nSocial media listening\u00a0actually allows you to solve a lot of problems by optimizing your results and delivering meaning out of the social media madness.
\nA standard social media listening\u00a0tool will allow you to:
\na)\u00a0\u00a0\u00a0\u00a0\u00a0 Allow you to listen and monitor to exactly what you want to.
\nb)\u00a0\u00a0\u00a0\u00a0\u00a0 Engagement with people (your fans and followers).
\nc)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Content publishing across your social media channels.
\nd)\u00a0\u00a0\u00a0\u00a0\u00a0 Check your performance with insights.
\nAn awesome social media monitoring tool will allow you to:
\na)\u00a0\u00a0\u00a0\u00a0\u00a0 Not only listen and monitor but will allow sentiment analysis of the messages as well, if it\u2019s positive, negative or neutral.
\nb)\u00a0\u00a0\u00a0\u00a0\u00a0 Engage with your fans and followers from the tool itself.
\nc)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Multiple messages publishing at one shot.
\nd)\u00a0\u00a0\u00a0\u00a0\u00a0 Check your performance through detailed insights like engagement trend and ratio, influence trend.
\ne)\u00a0\u00a0\u00a0\u00a0\u00a0 Make comparisons with your competition and give a picture of where you stand.
\n\u00a0Analyze and Act.<\/em><\/strong>
\nSocial media listening tools allows you to track many metrics on social media, choose the ones that are relevant to you and your business.
\n\u00a0What metrics are relevant to your business? Which social media listening\u00a0tools do you prefer and why? Let me know your thoughts.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"