{"id":3306,"date":"2014-02-19T14:10:14","date_gmt":"2014-02-19T08:40:14","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/02\/19\/instagram-gained-popularity\/"},"modified":"2023-08-17T11:08:40","modified_gmt":"2023-08-17T11:08:40","slug":"instagram-gained-popularity","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/instagram-gained-popularity\/","title":{"rendered":"How Instagram Gained Popularity?"},"content":{"rendered":"<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2014\/02\/Instagram_-Simplify360.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2014\/02\/Instagram_-Simplify360.jpg\" alt=\"Instagram_\" width=\"380\" height=\"286\" \/><\/a><br \/>\nSo what about Instagram actually caught users\u2019 curiosity and liking? Is the fact that the application allowed users to tweak the images with its strikingly unconventional borders and filters which made the images more striking adding a nostalgic glow? Or was it the speed and ease with which one could upload and share their photos? While it is yet to be discovered, it\u2019s known that one of the few things that worked strongly in favour of Instagram was that soon celebrities joined the league.<br \/>\nJustin Bieber and Selena Gomez were the only two celebrities who had 1 million followers before the android version of Instagram was released. The app gained popularity only after the release of android version and its acquisition by Facebook.<br \/>\nThe android version of the application was released by April 2012. This move got them a whooping one million people signing up for them in just 24 hours. The success did not go unnoticed, investors lined up but Mr. Kevin was not interested in selling it. They maintained a small highly qualified team of 11 which included many Stanford graduates.<br \/>\nThe decision of not selling Instagram changed when Mr. Kevin met Mark Zuckerberg. The deal was closed in just 48 hours which also speculated that Mark Zuckerberg was threatened by the Instagram\u2019s growth. Also, Instagram acquisition was a perfect solution to strengthen Facebooks\u2019s foothold in mobile application space. Mack Zuckerberg considered this as an important milestone for Facebook\u2019s growth in future. The deal was finalized for a $1 billion cash-and-stock deal.<br \/>\nFollowing these two events, the big guns on Instagram saw a spike in number of followers. Until now it had seen only 27 million downloads but now it saw 50 million downloads and excluding Instagram\u2019s accounts many more celebs received over 1 billion followers. Today the top 5 spots are occupied by Justin Bieber, Kim Kardashian, Selena Gomez, Taylor Swift and Kendalln Jenner. Looking at brands, MTV, Starbucks, Eonline, Victoria\u2019s Secret and Burberry take the top 5 spots.<br \/>\nIn recent times, it has been gaining special popularity amongst sports enthusiasts as a number of them kick start their campaign and share their story\/experiences post event through images. It has also been seen that smart phone users login and spending more time on Instagram than Twitter. The trend has been consistent since August.<br \/>\nSo while visual social media is still in its infancy stage, the unbeatable factor of Instagram success is its mobile aspect. Like pinterest, Instagram is one of the platforms benefiting from it. Instagram being one of Facebook\u2019s biggest investments makes it even more interesting to watch what their next move would be and how will Facebook use Instagram and make it into a money plant.<br \/>\nSo stay tuned, as the battle for Facebook and Instagram to continue to remain as a market leader has just begun!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So what about Instagram actually caught users\u2019 curiosity and liking? Is the fact that the application allowed users to tweak the images with its strikingly unconventional borders and filters which made the images more striking adding a nostalgic glow? Or was it the speed and ease with which one could upload and share their photos? &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/instagram-gained-popularity\/\"> <span class=\"screen-reader-text\">How Instagram Gained Popularity?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":3307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2320,1643],"tags":[1659,1661,2148,1650,1644,2388],"class_list":["post-3306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-social-crm","tag-application","tag-facebook","tag-instagram","tag-marketing","tag-social-media","tag-social-media-applications-for-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Instagram Gained Popularity? - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/instagram-gained-popularity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Instagram Gained Popularity? - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"So what about Instagram actually caught users\u2019 curiosity and liking? 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