{"id":3169,"date":"2014-02-14T15:08:12","date_gmt":"2014-02-14T09:38:12","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/02\/14\/why-you-should-invest-in-social-media-monitoring\/"},"modified":"2023-08-17T11:10:38","modified_gmt":"2023-08-17T11:10:38","slug":"why-you-should-invest-in-social-media-monitoring","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/why-you-should-invest-in-social-media-monitoring\/","title":{"rendered":"Ten Reasons &#8211; Why you should invest in social media listening"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2014\/02\/thup.png\" alt=\"social-media-monitoring\" width=\"380\" height=\"286\" \/><br \/>\n<strong>Know what people are talking about you<\/strong><br \/>\nWith ever increasing users on social media networks, everyone clearly understands the power of social media and how it can make or break any business. Customer service, handing reviews, content marketing and there are lots of other things monitoring of these social media networks enables us to do, thereby achieving highest standards of social customer service.<br \/>\nHere we have given some good 10 reasons as to why you should seriously consider in investing in social media listening\u00a0space. Take a look;<br \/>\n<strong>#1 &#8211; If you are looking to reduce customer support costs<\/strong><br \/>\nSocial media networks provide you with an almost free of cost way to serve your customers, and even allow you to engage with them on a personal level, which establishes a positive image of the brand.<br \/>\nIf your brand has a credible social media listening strategy in place, then you are all set for managing your social conversations more efficiently and economically.<br \/>\n<strong>#2 \u2013If you are still struggling with your communications plan and don\u2019t know how to control a PR crisis<\/strong><br \/>\nWith millions of millions people on social networks, it is quite possible that the negative news might be doing rounds on social media before some mainstream media picks it up. This is the stage when a PR crisis is in its formation stage and the brands are completely unaware about it;<br \/>\nSo, if it has ever happened that your brand got involved in a PR crisis and you came to know about it when a major news daily reported about it and on investigating you found that there was already an ample amount of conversations which you didn&#8217;t track \u2013 My friend, you seriously need a social media listening\u00a0mandate set for your brand.<br \/>\n<strong>#3 \u2013 If you don\u2019t have a clue about your competitor\u2019s brand reputation<\/strong><br \/>\nThis is that indicator which can make or break your business. Tracking your competitor on internet will give you these benefits;<br \/>\n<strong>a.<\/strong> Their brand sentiment in the market;<br \/>\n<strong>b.<\/strong> Learn what are the areas where they are good and where they are bad;<br \/>\n<strong>c.<\/strong> Know what are the pain points of the consumers , ranging from product features\/marketing\/TVC\/product quality to\u00a0improvise \u00a0 \u00a0 \u00a0yourself accordingly,<br \/>\n<strong>#4 \u2013 Your campaigns\/products fail to be futuristic in approach<\/strong><br \/>\nSocial Media listening\u00a0is super useful in spotting trends. If you are able to monitor the social conversations in a strategic way then your initiatives of today will be making big news tomorrow.<br \/>\n<strong>#5 \u2013 If you don\u2019t have a \u201cSocial Proof\u201d<\/strong><br \/>\nApart from customer service, social media listening\u00a0is a great way for creating your very own \u201csocial proof\u201d.<br \/>\nSocial Proof is the positive reviews about your brand found over the internet which you can get by monitoring the social conversations.<br \/>\nSharing the \u201csocial proof\u201d on your social profiles will enhance your persuasive quotient.<br \/>\n<strong>#6 \u2013 If you don\u2019t have a clue about the influencers on your topic<\/strong><br \/>\nCommunity building is the first step towards building a strong social clout, if your brand doesn&#8217;t know who are those people who talk about your industry; then surely you\u2019re missing a big bounty.<br \/>\nGet a social media listening\u00a0plan in place now and get going after those people as they will help your voice to reach to a wider base of audience.<br \/>\n<strong>#7 \u2013 If you\u2019re sales team is facing a lead-generation crisis<\/strong><br \/>\nBefore your sales rep run short of contact list of prospects, buckle up and start monitoring the social conversations. Twitter, for example, is a great way to find your future customers, and many companies have made fortunes by just being tweet-smart,<br \/>\nSocial Media listening\u00a0will help your sales team with a stable leads flow which will ensure the profitability of your business.<br \/>\n<strong>#8 \u2013 If your turnaround time for responding to a complaint is not good<\/strong><br \/>\nAccording to a Gleanster report, 25% of the top brands surveyed invested in social media listening\u00a0space for the purpose of achieving better customer service standards,<br \/>\nAnd, when we have billions of tweets and comments floating on social platforms only, one can easily imagine the benefit of having a social customer service team in place.<br \/>\n<strong>#9 \u2013 If your content is not sharp and you don\u2019t have an edge over your competitors<\/strong><br \/>\nMonitoring social media outlets becomes very important when marketers are looking for those specific keywords which should be there in the content.<br \/>\nUsing the keywords mined from social conversations from your audience will help you to create content which your target group can easily relate with.<br \/>\n<strong>#10 \u2013 If you don\u2019t have any idea about your audience demographics<\/strong><br \/>\nKnowing the whereabouts of your audience \u2013 When they come online, where are they located; languages they speak and many personal insights are very important for all the marketers.<br \/>\nIf your brand is not aware of these stats, then your communication strategy will fail, no matter what you do.<br \/>\n<strong>So, if you have any of the symptoms mentioned above then now is the time to invest in a robust social media listening\u00a0tool.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Know what people are talking about you With ever increasing users on social media networks, everyone clearly understands the power of social media and how it can make or break any business. Customer service, handing reviews, content marketing and there are lots of other things monitoring of these social media networks enables us to do, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/why-you-should-invest-in-social-media-monitoring\/\"> <span class=\"screen-reader-text\">Ten Reasons &#8211; Why you should invest in social media listening<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":3170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2320,1643],"tags":[1661,1808,1875,1737,1801,1775,1713],"class_list":["post-3169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-social-crm","tag-facebook","tag-how-brands-use-facebook","tag-social-media-analytics","tag-social-media-and-customer-service","tag-social-media-management","tag-social-media-measurement","tag-social-media-monitoring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why you should invest in social media monitoring<\/title>\n<meta name=\"description\" content=\"We give you 10 strong reasons as to why you should invest in social media monitoring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/why-you-should-invest-in-social-media-monitoring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why you should invest in social media monitoring\" \/>\n<meta property=\"og:description\" content=\"We give you 10 strong reasons as to why you should invest in social media monitoring.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplify360.com\/blog\/why-you-should-invest-in-social-media-monitoring\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplify 360\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-14T09:38:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T11:10:38+00:00\" \/>\n<meta name=\"author\" content=\"Simplify360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simplify360.com\/blog\/why-you-should-invest-in-social-media-monitoring\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/why-you-should-invest-in-social-media-monitoring\/\"},\"author\":{\"name\":\"Simplify360\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\"},\"headline\":\"Ten Reasons &#8211; 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