{"id":3114,"date":"2014-02-11T14:19:52","date_gmt":"2014-02-11T08:49:52","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/02\/11\/social-media-monitoring-myths\/"},"modified":"2024-10-08T09:08:45","modified_gmt":"2024-10-08T09:08:45","slug":"social-media-monitoring-myths","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-monitoring-myths\/","title":{"rendered":"8 common social media listening myths"},"content":{"rendered":"

\"social<\/h3>\n

Myth #1 \u2013 Social Media Listening lacks a good amount of return on investment (ROI)<\/strong>
\nWith ever increasing user base of social media platforms like Facebook, Twitter and others, brands always remember to talk about themselves but always forget\/ignore<\/a> the customer service part.
\nHaving an effective social media listening\u00a0strategy in place will not only help the brands to keep a check on complaints\/reviews about them appearing on the web, but it will also establish a positive dialogue with their present\/future customers.
\nMyth #2 \u2013 Through Google search, it is possible to find all the relevant conversations about my brand<\/strong>
\nTyping in your brand name on Google or twitter will surely provide you some conversations but that would be a very limited set; what about numerous review websites and blogs where customers rant about varied products\/services every day.
\nSo, it\u2019s about time that you should seriously re-think your decision
\nMyth #3 \u2013 There\u2019s this comprehensive tool in the market, which can provide me all the conversations from every content platform<\/strong>
\nAs of now, there\u2019s no social media listening<\/a>\u00a0tool in the market which can provide you one-stop access to all the relevant platforms for your monitoring needs.
\nBest practice is to A\/B test more than one social media listening\u00a0tool to get the best outcome.
\nMyth #4 \u2013 Social Media listening and Analysis is sufficient to optimize my PR strategy<\/strong>
\nWhile a robust social media listening tool is very important for your online reputation, but these tools are not alone sufficient to create a win-win PR strategy.
\nA successful PR strategy is always a combination of experience, insights, story-telling capabilities of PR executives strongly coupled with technology.
\nMyth #5 \u2013 Sentiment Analysis is a waste of time<\/strong>
\nThough sentiment analysis is never 100% accurate, but it definitely gives you a fair amount of idea of how your product\/service is being perceived by the audience.
\nSo, choosing a social media listening\u00a0tool which doesn\u2019t provide you sentiment analysis is surely a waste of time and effort.
\nMyth #6 \u2013 Social media listening\u00a0tools violate user-privacy laws<\/strong>
\nAll the tools, are allowed to access publicly-available data only, so even if you are seeing conversations from users on your feed, then it is the data which is public anyway, so there is no place for privacy violation
\nMyth #7 \u2013 Google Alerts are as effective as paid social media listening\u00a0solutions<\/strong>
\nThrough Google search you might end up cluttered in lots of spam data which is not required.
\nSocial Media listening\u00a0tools provide you the flexibility of writing specific keyword search queries which solves your purpose.
\nMyth #8 \u2013 If a tool is strong in X platform, then it would be also in platform Y<\/strong>
\nSocial media listening\u00a0is not only about tracking conversations; it\u2019s also about finding the right tool which will most efficiently track them,
\nIt is not necessary that if a tool is good in tracking twitter, would also be great in Facebook \u2013 So, the key lies in finding the tool which suits your business requirements<\/p>\n","protected":false},"excerpt":{"rendered":"

Myth #1 \u2013 Social Media Listening lacks a good amount of return on investment (ROI) With ever increasing user base of social media platforms like Facebook, Twitter and others, brands always remember to talk about themselves but always forget\/ignore the customer service part. Having an effective social media listening\u00a0strategy in place will not only help …<\/p>\n

8 common social media listening myths<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[1661,1839,1644,1942,1713],"class_list":["post-3114","post","type-post","status-publish","format-standard","hentry","category-social-crm","tag-facebook","tag-online-reputation-management","tag-social-media","tag-social-media-crm","tag-social-media-monitoring"],"acf":[],"yoast_head":"\n8 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