{"id":3107,"date":"2014-02-11T12:14:23","date_gmt":"2014-02-11T06:44:23","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/02\/11\/using-linkedin-generate-sales-leads\/"},"modified":"2023-08-17T11:13:47","modified_gmt":"2023-08-17T11:13:47","slug":"using-linkedin-generate-sales-leads","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/using-linkedin-generate-sales-leads\/","title":{"rendered":"Using LinkedIn To Generate Sales Leads"},"content":{"rendered":"<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2014\/02\/LinkedIn-Logo.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2014\/02\/LinkedIn-Logo.jpeg\" alt=\"LinkedIn-Logo\" width=\"380\" height=\"286\" \/><\/a><br \/>\nWe live in the era of Social Media &#8211; The biggest ever revolution in terms of reach and exposure. You are just a few clicks away from connecting to the right person in the target company. Yet, you might not be aware of such possibilities. You may be launching email campaigns and banner ads, and hoping that the mass emails or banners are read and the target becomes interested in you. But all this while, you might not be optimizing your actions through social intelligence.<br \/>\nRemember, a fresh 20 year old sales person who is Social Media savvy has a good edge over you. He might not have the experience or contacts, but he knows whom to talk to and how to talk to them. One of them may just beat you in performance one day and say \u2013 \u201cWhy are you upset? Don\u2019t you use Social Media, UNCLE?\u201d<br \/>\nSo what should you do to stay in the competition? All you need to do is \u2013 unlearn whatever you have learned so far in lead generation and start using Social Networks. Here are the reasons why you should.<\/p>\n<ul>\n<li>\u00a0Your customers are on Social Media<\/li>\n<li>\u00a0Your potential customers are on Social Media<\/li>\n<li>\u00a0Their profiles are open and reachable (mostly)<\/li>\n<li>\u00a0They are on Social Media to talk and listen<\/li>\n<\/ul>\n<p><strong>Changes brought by Social Media<\/strong><br \/>\nThe biggest of all is \u2013 Open Profiles. Reach anyone you want to talk to directly.<br \/>\nThe era of emails, mass marketing, Tele-marketing, TV ads &amp; print ads are slowly dying. The world is moving towards being social, engaging and empowering. In the media world, it is often said that the world is moving away from Paid Advertising to Earned Advertising. The change is big.<br \/>\nSo, let\u2019s get started on how we can use LinkedIn to generate Sales leads.<br \/>\n<strong>\u00a0LinkedIn<\/strong> is the most important channel if you are in B2B Sales. The channel is more closed than Twitter or Facebook.<br \/>\nYou have to be careful and not become too aggressive on LinkedIn. Yet, you will be doing a bigger injustice if you aren\u2019t aggressive at all.<br \/>\n<strong>\u00a0A)\u00a0Find people<\/strong><br \/>\n\u2022 Colleague search<br \/>\n\u2022 School mate search<br \/>\n\u2022 Search using Email contacts import<br \/>\n\u2022 Search for your target segment by his profile. It can be industry keyword like \u2018Digital Marketing\u2019 or job profile like \u201cChief Marketing Officer\u201d or \u201cHead of Marketing\u201d.<br \/>\n<strong>\u00a0B)\u00a0Add contacts you find<\/strong><br \/>\n\u2022 Understand the person by reading his\/her profile.<br \/>\n\u2022 If he\/she has more than 500 connections, you can just invite him choosing one of the relevant options.<br \/>\n\u2022 If he\/she has fewer connections, you have to be cautious because the person does not accept any random invitation. So you will have less chance to connect and talk to him. You may send him in mails or ask one of your contacts to introduce you. You can do it using the \u201cIntroduction Request\u201d feature of LinkedIn.<br \/>\n<strong>\u00a0C)\u00a0Once you have built a good friends list, do the following:<\/strong><br \/>\n\u2022 Keep updating LinkedIn status with relevant news<br \/>\n\u2022 Keep sending emails every month with a new development with your contacts. This could be your new newsletter, eBook or research papers.<br \/>\n\u2022 Talk to folks who reply and try to understand his work; look for opportunity and pitch your offerings.<br \/>\n<strong>D)\u00a0Use LinkedIn Groups<\/strong><br \/>\nYou may join 99 LinkedIn Groups. Find active relevant groups and join them. The best groups may not be your industry groups but where your clients and potential clients hang out. Participate in the discussions there.<br \/>\nAsk questions, answer existing questions, vote up answers etc. Remain relevant to the group.<br \/>\nLook for good opportunities to pitch products or service and do it. But do not over do the sales pitch, it will degrade your reputation.<br \/>\nPeople appreciate if you seek help. Questions like these \u201cGuys, we have launched a new site. How do you like it? \u2026.link \u2026.\u201d Do sell better than saying, \u201cwe have launched a new site. You may want to look at it\u201d.<br \/>\nAlways call for action.<br \/>\n<strong>\u00a0E)\u00a0LinkedIn Answers<\/strong><br \/>\nParticipate in Q&amp;As, be relevant and make your personal brand. Company stuff can be sold later. You may ask for suggestions from people about the industry, trends and can talk about your products. Be receptive about people\u2019s thoughts and don\u2019t oversell yourselves.<br \/>\n** This is an extract from our e-book \u2018Selling without Spending\u2019. <a href=\"https:\/\/simplify360.com\/resources\/selling-without-spending-2\/\">Download the complete version from here<\/a><br \/>\n<strong>\u00a0\u00a0<i>\u201cLead Generation was never so easy. Sales people can never run out of leads in the Social Media era.\u201d<\/i><\/strong><br \/>\n<strong><i>\u00a0 \u00a0 Bhupendra Khanal, CEO \u2013 Simplify360<\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in the era of Social Media &#8211; The biggest ever revolution in terms of reach and exposure. You are just a few clicks away from connecting to the right person in the target company. Yet, you might not be aware of such possibilities. You may be launching email campaigns and banner ads, and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/using-linkedin-generate-sales-leads\/\"> <span class=\"screen-reader-text\">Using LinkedIn To Generate Sales Leads<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":3108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2320,1643],"tags":[2380,2381,1750,2129,2382,2383,1800,1644],"class_list":["post-3107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-social-crm","tag-leads","tag-leads-from-linkedin","tag-leads-generation","tag-linkedin","tag-sales","tag-social","tag-social-listening","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using LinkedIn To Generate Sales Leads - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/using-linkedin-generate-sales-leads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using LinkedIn To Generate Sales Leads - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"We live in the era of Social Media &#8211; The biggest ever revolution in terms of reach and exposure. 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You are just a few clicks away from connecting to the right person in the target company. Yet, you might not be aware of such possibilities. 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