{"id":30322,"date":"2022-09-02T12:47:03","date_gmt":"2022-09-02T12:47:03","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2022\/09\/02\/social-media-updates-august-2022\/"},"modified":"2023-10-03T03:50:42","modified_gmt":"2023-10-03T03:50:42","slug":"social-media-updates-august-2022","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-updates-august-2022\/","title":{"rendered":"10 Best Social Media Updates of August"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30322\" class=\"elementor elementor-30322\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e934579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e934579\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ea0e420\" data-id=\"2ea0e420\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9ed192 elementor-widget elementor-widget-text-editor\" data-id=\"a9ed192\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Welcome back to yet another post filled with surprising, intriguing, and exciting social media updates.<\/p><p>This month the social media platforms are sailing in whichever direction the wind takes them.<\/p><p>From promoting and collaborating with big TV channels to disapproving of new apps, we\u2019ve got it all covered. So why wait? Let\u2019s begin.<\/p><p><style>\/*! elementor - v3.3.1 - 20-07-2021 *\/<br \/>.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><\/p><h3>1. Twitter\u2019s New Format for Tweeted Links<\/h3><p>Twitter is testing a new format for publisher links &#8211; <strong>\u2018Tweet Tiles\u2019<\/strong>.<\/p><p>As seen in the above image, Tweet Tiles is set to provide new visual formats for tweeted links, larger images, variable fonts, and prominent CTAs to drive more clicks. \ud83d\ude31<\/p><p>See the given below image for reference.<\/p><p><style>\/*! elementor - v3.3.1 - 20-07-2021 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style><\/p><p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/twitter-tiles.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/twitter-tiles.webp\" alt=\"Twitter\" width=\"400\" height=\"411\" \/><\/p><p>As explained by Twitter,<\/p><p><strong>\u201cRight now, people on iOS and web may see and interact with Tweet Tiles that include text, images, videos, or other elements like a button from people in the initial test group. These formats are designed to easily engage with content and make your timeline more dynamic and visual.\u201d<\/strong><\/p><p>The feature is aimed to provide more ways to stand out in the fast-moving tweet feed and will drive better performance.<\/p><p>However, the update is no news.<\/p><p>Twitter, for some time now, has been working on various updated tweet formats.<\/p><p>The first one to be included in this list is the \u2018Quote Tweet with Reaction\u2019 option. The feature has taken over the key elements of its now retired Fleets process &#8211; an updated text editor option for tweets. This feature will enable users to add more color and visual presence to their comments and integrate support for various content formats within a single tweet.<\/p><p><img decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/new-tweet-reaction-feature.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/new-tweet-reaction-feature.webp\" alt=\"Twitter\" width=\"300\" height=\"351\" \/><\/p><p>The feature is limited to certain publishers only at this stage. This is because the feature is still an experiment.<\/p><p>It could be a helpful addition for publishers, and it must be interesting to see if it helps drive more referral traffic from tweets as a result.<\/p><h3>2. Youtube Maximizing its Most Celebrated Feature &#8211; Shorts<\/h3><p>YouTube shorts have quite a popularity. About 75% of YouTube users engage with shorts regularly. It entails all categories from DIYs to product review clips. But being a tech enthusiast, you already knew that!<\/p><p>So what&#8217;s new?\ud83e\udd14<\/p><p>The recent series of updates announced by YouTube shows its determination to make the most of this feature.<\/p><p>First on our list is YouTube enabling its users to search for Shorts exclusively now.<\/p><p><img decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/youtube-shorts-search-bar.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/youtube-shorts-search-bar.webp\" alt=\"YouTube\" width=\"300\" height=\"456\" \/><\/p><p>As you can see in the above image, The new <strong>\u2018Shorts\u2019<\/strong> chip in YouTube search will enable you to narrow down your search to Shorts specifically.<\/p><p>The second, and probably the most interesting one is YouTube attempting to expand the scope for smaller channels.<\/p><p>Back in 2020, YouTube launched <strong>\u2018Other Videos Your Audience Watched\u2019.<\/strong> With this feature, the social platform enabled its creators to understand the viewing pattern of their audience. This had helped YouTubers identify key trends, and adopt strategies around rising trends. However, the feature was initially available to only channels that met a certain traffic threshold.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/youtube-your-audience-watch-feature.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/youtube-your-audience-watch-feature.webp\" alt=\"YouTube\" width=\"400\" height=\"277\" \/><\/p><p>But in the recent update, it has lowered its traffic parameters. In other words, it has given more creators access to this data.<\/p><p>Third, YouTube has been looking at ways to filter content by its type. For example, YouTubers engaging with Shorts of a certain category will be provided with more such Shorts on their feed. So, if you\u2019re a creator creating Shorts in a specific niche, you will soon have direct insight into trends in your category.<\/p><p>That being said, it is also rumored that the platform is testing some new elements, like text filters. Owing to the popularity of text fonts, it is only natural for YouTube to dabble with them leading to habitual behavior. Different text filters also enable creators to communicate their ideas and update smoothly.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/youtube-new-text-filters.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/youtube-new-text-filters.webp\" alt=\"YouTube\" width=\"700\" height=\"366\" \/><\/p><h3>3. \u2018Viral Post Generator\u2019 &#8211; LinkedIn\u2019s Frenemy?<\/h3><p>Are you aware of the infamous <a href=\"https:\/\/www.linkedin.com\/posts\/bradenwallake_this-will-be-the-most-vulnerable-thing-ill-activity-6962886723617910784-_L4w\/?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noopener\"><strong>\u2018crying CEO\u2019<\/strong><\/a> LinkedIn post?<\/p><p>It is no doubt that the post has garnered major media attention owing to its cringe-worthy, artificially staged content. But, the post has also raised some serious concerns related to the ethos of social media. Are social media platforms only about increasing <strong>Likes<\/strong> and <strong>Engagement<\/strong> as opposed to sharing tangible substance?<\/p><p>However, as the famous saying goes, if you can&#8217;t beat the crowd, you might as well join it! \ud83d\udc6f<\/p><p>And, this is exactly where our newest app in the market comes into the picture.<\/p><p>Developed by Tom Orbach, the new app <strong>\u2018Viral Post Generator\u2019<\/strong> provides users with customized LinkedIn thought pieces with the help of machine learning.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/viral-post-generator-app.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/viral-post-generator-app.png\" alt=\"VIral\" width=\"500\" height=\"512\" \/><\/p><p>All you need to do is add in what you&#8217;ve done and the inspirational advice that you want to share. You can then select the <strong>\u2018cringe level\u2019<\/strong> you want for your post.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/viral-post-generator-fill.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/viral-post-generator-fill.png\" alt=\"Viral\" width=\"500\" height=\"740\" \/><\/p><p>The app uses other examples, morphed into temples, and provides you with the most suited LinkedIn post. And the best part is, you can keep re-running the app as many times as you want until you find your perfect post. Once found the post you can take a screenshot and share it. You can also copy the text to LinkedIn.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/viral-post-generator-output.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/viral-post-generator-output.png\" alt=\"Viral\" width=\"500\" height=\"625\" \/><\/p><p>Till now the app seems more like a friend for LinkedIn users. So what is it about the app that is bothering LinkedIn?<\/p><p>One of the major concerns raised by LinkedIn is accuracy.\u00a0 How similar the posts it churns out are actual to LinkedIn updates? Moreover, if an individual shares the screenshot it still shows tags that clearly mention \u2019ViralPostGenerator\u2019. However, if the text is copy-pasted, it poses a challenge for LinkedIn to detect top creators.<\/p><p>LinkedIn of course prefers originality over AI-generated think pieces.<\/p><p>And while we do not condone the use of automated tools for social media posts, we believe the apps are to be used for comedic purposes and not actual thought leadership content.<\/p><p>You can check out the <strong>ViralPostGenerator<\/strong> <a href=\"https:\/\/viralpostgenerator.com\/?target=998942e43ce445e7a8ed43cc51862f42&amp;params=%7B%7D\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p><h3>4. Is There Truth To Musk\u2019s Twitter Accusation?<\/h3><p>Twitter for some time now has been facing slack owing to security reasons raised by Elon Musk.<\/p><p>We covered all the issues raised by Musk and his team in our July Social Media Updates. Do check it out!<\/p><p>Recently, the accusations made by Twitter Security Chief Peter \u2018Mudge\u2019 Zatko\u2019 has further highlighted an overall dysfunction within the company. Is this suggesting there might as well be various internal issues that the platform is hiding from the public? \ud83e\udd14<\/p><p>According to reports, Zatko has accused Twitter executives of deceiving federal regulators, deliberately misleading the company\u2019s board, and lying about the presence of bots and spam on the service.<\/p><p>The real question is how much Zatko&#8217;s accusations weigh.<\/p><p>Zatko was hired to board the security team back in 2020, to \u2018help the world address platform\u2019s problem\u2019.<\/p><p>Twitter suffered the biggest hack in history in 2020 when various high-profile accounts such as Barrack Obama, Joe Biden, and Elon Musk, suddenly started posting Bitcoin scam links. This was eventually traced back to human exploitation. Twitter claimed that hackers had convinced the Twitter employee to provide access to the platform\u2019s control console. As a result, they were able to take over any account they wanted.<\/p><p>In the wake of this event, Twitter CEO Jack Dorsey reached out to Zatko.<\/p><p>As per Washington Post:<\/p><p><em><strong>\u201cIn 12 months, Zatko could manage only six one-on-one calls, all less than 30 minutes, with his direct boss Dorsey, who also served as CEO of payments company Square, now known as Block, according to the complaint. Zatko allegedly did almost all of the talking, and Dorsey said perhaps 50 words in the entire year to him. \u201cA couple dozen text messages\u201d rounded out their electronic communication, the complaint alleges.\u201d<\/strong><\/em><\/p><p>Could this mean Zatko\u2019s hiring was nothing less than a PR stunt?<\/p><p>Let us know your thoughts in the comments below.<\/p><p>Whatever it may be, it surely has made several former and current Twitter employees state that Zatko was never considered an authority. And, regardless of his historical achievements and status, he was termed as <strong>\u201ca clown\u201d<\/strong>.<\/p><p>That being said, Zatko has also made several extreme statements in the past regarding perceived security vulnerabilities.<\/p><p>As per Yahoo Finance:<\/p><p><strong><em>In 1998, Zatko testified to the Senate alongside his L0pht colleagues about critical internet infrastructure vulnerabilities. He said the group had discovered an exploit that would allow him and his colleagues to take the entire internet offline in 30 minutes.\u201d<\/em><\/strong><\/p><p>Comments like these weaken Zatko&#8217;s Twitter complaints.<\/p><p>Nevertheless, it doesn\u2019t put our doubts to rest. Was Zatko bought into Twitter at least partially for PR purposes?<\/p><h3>5. Google\u2019s New Digital Background for Google Meets<\/h3><p>Are you still working from home?<\/p><p>Are you still trapped in the entire process of the \u2018can you keep your camera open\u2019 process?\ud83d\ude16<\/p><p>Well, Google just brought in relief for you!<\/p><p>Google has just outlined a new update for its \u2018virtual green screen\u2019 tools in Google Meet. This new update is all set to enhance its background morphing tools to help minimize the weird glitches in the digital fabric when you move around on-screen.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/google-digital-background.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/google-digital-background.webp\" alt=\"Google\" width=\"593\" height=\"701\" \/><\/p><p>As you can see in the above image, your movement on-screen was followed by ghostly trails around your body. With the updated tools, the virtual background will be less susceptible to movement interference.<\/p><p>What is more exciting is that the new process also runs directly in the browser and not on CPU inference.<\/p><p>As stated by Google,<\/p><p><em><strong>\u201cWith the latest update to Google Meet, we are now harnessing the power of GPUs to significantly improve the fidelity and performance of these background effects. These advances are powered by two major components: 1) a novel real-time video segmentation model and 2) a new, highly efficient approach for in-browser ML acceleration using WebGL. We leverage this capability to develop fast ML inference via fragment shaders. This combination results in substantial gains in accuracy and latency, leading to crisper foreground boundaries.\u201d<\/strong><\/em><\/p><p>In short, the new background effect is to help you utilize variable computing resources to improve performance. The process will either utilize an on-device process (when possible) or refer to cloud-based computing for systems less capable of running real-time video effects.<\/p><p>You can read more about Google improving its virtual background effects <a href=\"https:\/\/ai.googleblog.com\/2022\/08\/high-definition-segmentation-in-google.html\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p><h3>6. Instagram\u2019s Updated Teen Safety Tools<\/h3><p>If you are an active Instagram user, you must be aware of the impact it has on its users, especially teens.<\/p><p>Researchers from the UK\u2019s Royal Society for Public Health have claimed that Instagram usage is often associated with anxiety, depression, and bullying. Additionally, American Psychological Association has reported that:<\/p><p><em><strong>\u201cThe frequency of Instagram use is correlated with depressive symptoms, self-esteem, general and physical appearance anxiety, and body dissatisfaction and that the relationship between Instagram use and each of these variables is mediated by social comparison orientation.\u201d<\/strong><\/em><\/p><p>These claims were further justified when released its own reports, as part of last year\u2019s Facebook\u2019s Files Expose. The report claimed that about 32% of teen girls who suffer from body image issues realized that Instagram made them feel worse.<\/p><p>Therefore, it was quite natural for \u2018Gram to take a step to counter this.<\/p><p>Meta already has a range of safety tools and features like <strong>\u2018Take a Break\u2019<\/strong> reminders and updated in-app <strong>\u2018nudges\u2019<\/strong> to re-direct users away from potentially harmful topics.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/instagram-teen-safety-measures.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/instagram-teen-safety-measures.webp\" alt=\"Instagram\" width=\"600\" height=\"600\" \/><\/p><p>In a recent update, Instagram has ensured that it is expanding its sensitive content defaults for young users. Now, the account holders under the age of 16 will be put into its most restrictive exposure category, unless they manually change the setting.<\/p><p>The feature was termed active immediately from August 25th, 2022.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/instagram-safety-measures.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/instagram-safety-measures.webp\" alt=\"Instagram\" width=\"700\" height=\"393\" \/><\/p><p>Instagram also released an official statement saying:<\/p><p><strong>\u201cLast December, we announced our commitment to building a safer search and discovery experience for teens on Instagram. Now, we\u2019re defaulting new teens under 16 into the most restrictive setting (aka \u2018Less\u2019) of our \u2018Sensitive Content Control\u2019 on Instagram &#8211; which works to limit potentially sensitive content in Explore, Explore, Hashtag Pages, Reels, Feed Recommendations and Suggested Accounts.\u201d<\/strong><\/p><p>There is no doubt that these safety measures could have a big impact on protecting teens. And, they also show Meta\u2019s activeness in doing what it can do to limit harm via its apps.<\/p><h3>7. LinkedIn Improving its Search Engine Algorithm<\/h3><p>In a recent update, LinkedIn has shared a new overview entailing ways it will be refining its search and discovery elements.<\/p><p>From now onwards, the search algorithm will put less focus on the alignment of your interests noted over time, and more on maximizing broader discovery. Meanwhile, it will also incorporate diversity considerations into the mix.<\/p><p>In a statement LinkedIn stated:<\/p><p><em><strong>\u201cPost search saw strong organic growth in 2020, with a 35% year-over-year increase in user engagement. As we watched content continue to grow and diversify on the platform, the Flagship Search team saw an opportunity to improve the Post search tech stack\u2019s agility, with a strategic priority to enable members to create, find, share, and have productive conversations around high-quality content on LinkedIn.\u201d<\/strong><\/em><\/p><p>With the rise of engagement levels within the app, the platform has been working to surface more relevant and engaging content. This will enable it to keep people commenting and interacting. This will eventually lead to re-thinking of its search tools and highlight matches to improve stats.<\/p><p>Quite interesting, right?<\/p><p>In the words of LinkedIn itself, this re-imagined search architecture will comprise:<\/p><p><em><strong>\u201cThe first phase removed feed-mixer from the call stack and moved fanout and blending into the search federator. The second phase removed interest-discovery. This enabled us to get rid of all the cruft built up over the years and simplified the stack by removing additional layers of data manipulation.\u201d<\/strong><\/em><\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/linkedIn-new-search-engine.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/linkedIn-new-search-engine.webp\" alt=\"LinkedIn\" width=\"600\" height=\"363\" \/><\/p><p>In simple words, LinkedIn has eliminated some of the elements that narrowed your search results based on your noted interests, which the platform identified with its previously established search system that worked on your engagement patterns.<\/p><p>Let\u2019s understand this change with the help of an example.<\/p><p>Up until now, LinkedIn\u2019s search engine enabled you to see content posted by people working in certain sectors or on specific topics. But now, the system will take a broader view of content from across the app. It will show you a wider scope of possible matches.<\/p><p>This will also help LinkedIn highlight more engaging content from all users.<\/p><p>We would like to remind you that this approach is similar to that of TikTok.<\/p><p>TikTok uses a similar algorithm to highlight engaging content from across the app in its <strong>\u2018For You\u2019<\/strong> feed. As this expanded approach enables the system to provide users with more scope to show the best content, it facilitates more engagement and interaction.<\/p><p>Following a pictorial representation of LinkedIn\u2019s new algorithm.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/pictorial-representation-linkedin-new-agorithm.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/pictorial-representation-linkedin-new-agorithm.webp\" alt=\"LinkedIn\" width=\"500\" height=\"437\" \/><\/p><p>Another update on LinkedIn\u2019s front is its new diversity element that will ensure more expor=sure to a wider spectrum of creators.<\/p><p><em><strong>\u201cThe Diversity re-ranker forms our last layer and helps us inject diverse content in the top positions. This includes increasing discovery of potentially viral content for trending queries, reducing duplication of similar content, etc.\u201d<\/strong><\/em><\/p><p>This has also led to significant engagement improvements.<\/p><p><em><strong>\u201cPertinent results, which are highly relevant to the user\u2019s search query, have led to an aggregate click-through rate improvement of over 10%. Increased distribution of posts from within the searcher\u2019s social network, their geographic location, and in their preferred language have led to a 20% increase in messaging within the searcher\u2019s network.\u201d<\/strong><\/em><\/p><p>This is not all though.<\/p><p>LinkedIn is nowhere near done refining its search results yet!<\/p><p>The platform is also working on highlighting more topical results within search results. This will help users tap into related, trending topics. Moreover, it\u2019s also testing ways to better highlight content from prominent LinkedIn creators.<\/p><p>Suddenly, LinkedIn\u2019s disappointment with the new Viral Post Generator App makes more sense!<\/p><h3>8. Snapchat\u2019s New Localized Lens to Promote \u2018House of Dragon\u2019\ud83d\udc32<\/h3><p>Hold your breath for this next update.<\/p><p>Or the heat from your excited sigh might as well just forge a thousand swords into a throne!\u2694\ufe0f<\/p><p>For the first time ever, the social media standpoint will witness an HBO\/Snap Campaign.<\/p><p><em><strong>&#8220;Snap and HBO Max have also coordinated with members of Snap\u2019s Lens Network from around the world to build custom Landmarker AR experiences in their local markets. This is the first partnership to pair a brand with a diverse group of Lens Creators at a global scale.\u201d<\/strong><\/em><\/p><p>In other words, the latest Snapchat filter will enable its users to transform themselves into dragons via various AR activations within the app\u2019s Lens tools.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/snapchat-filter-house-of-dragons.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/snapchat-filter-house-of-dragons.png\" alt=\"Snapchat\" width=\"700\" height=\"393\" \/><\/p><p>This partnership could very well launch a new consideration for various large-scale and even smaller brands. Snap has facilitated a global partnership with various Lens makers, to enable new forms of localized engagement with these Lens activations.<\/p><p><em><strong>\u201cIn order to execute the campaign, HBO Max provided the Lens Creators with AR assets for each dragon to build the new Landmarker Lenses. Each Lens Creator personally selected the location for their individual Landmarker Lens, bringing a powerful local element to this global campaign.\u201d<\/strong><\/em><\/p><p>The lenses will be made available at the following locations:<\/p><ul><li>Los Angeles &#8211; Venice Beach Grand Canals, built by Francis Chen<\/li><li>Rio De Janeiro &#8211; Princess Isabel Statue, built by Vitulo &amp; Co<\/li><li>London &#8211; Tower Bridge, built by Clara Bacou<\/li><li>Chennai &#8211; Sankagiri Fort, built by RBKavin Studio<\/li><li>Mumbai &#8211; CST Station (IE Chhatrapati Shivaji Maharaj Terminus), built by Mohnish Raut and Persica Picardo<\/li><li>Prague &#8211; Charles Bridge, built by Inna Horobchuk<\/li><\/ul><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/snapchat-dragon-vr.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/snapchat-dragon-vr.png\" alt=\"Snapchat\" width=\"700\" height=\"421\" \/><\/p><p>Moreover, the activations will evolve throughout the season with new dragons that appear in the show. These will also be available on display.<\/p><p>We believe it to be a fruitful expansion of the usual Lens Campaign approach. It is a more localized approach with the potential to improve engagement on the app, as well as to the show.<\/p><p>From a digital marketing perspective, it also highlights Snap\u2019s growing network of creators to build more inclusive, regionally relevant engaging experiences.<\/p><p>By now, more than 250,000 lens creators have built over 2.5 million Lenses through Snap\u2019s <strong>\u2018Lens Studio\u2019<\/strong> AR creation tool.<\/p><h2>9. TikTok Tests New \u201cNearby\u201d Content Feed<\/h2><p>As we mentioned earlier, TikTok\u2019s recent search algorithm is a <strong>\u2018For You\u2019<\/strong> feed. Alongside it also has <strong>\u2018Following\u2019<\/strong> tabs.<\/p><p>Recently TikTok has confirmed that it is testing a new <strong>\u2018Nearby\u2019<\/strong> content feed. It will display content posted by users in your current location. Look at the image posted by TikTok user @sofeashra<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/tiktok-nearby-content-feed.webp\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/tiktok-nearby-content-feed.webp\" alt=\"TikTok\" width=\"400\" height=\"56\" \/><\/p><p>The feature will enable TikTok to showcase locally relevant updates which may relate to your interests.<\/p><p>It was further explained by TechCrunch:<\/p><p><em><strong>\u201cFor example, if your For You page often displays restaurant recommendations or must-see hiking spots, the Nearby feed should show you videos of restaurants and hiking trails that are near you.\u201d<\/strong><\/em><\/p><p>The highlight of this update is its value for brands. TikTok is THE app of the moment. Its projections that it\u2019ll reach 1.5 billion users before 2022 is over, also puts it on the third rank, i.e. after Facebook and YouTube.<\/p><p>As far as its advantages for users are concerned, it can act as a dedicated local feed providing you access to a huge, engaged nearby group of users. According to Google, almost 40% of young people now refer TikTok or Instagram instead of Google Search when they\u2019re looking for a place to eat. Therefore, the app has a greater promotional opportunity for brands.<\/p><p>Details of this new feature are relatively limited at this point. It is only being conducted with a small group of users in South East Asia.<\/p><p>Meanwhile, the platform also recently added a location tagging option for posts.<\/p><p>Will the new Nearby Feed automatically base itself on this location tagging feature?? What do you think?\ud83e\udd14<\/p><p>All that we have at the moment from TikTok is:<\/p><p><em><strong>\u201cWe\u2019re always thinking about new ways to bring value to our community and enrich the TikTok experience.\u201d<\/strong><\/em><\/p><h3>10. Zuckerberg Defends Metaverse Development<\/h3><p>The second week of August saw the opening of Horizon Worlds VR creation sandbox to creators in Spain and France. Meta CEO Mark Zuckerberg announced the launch with the following post.<\/p><p>Since then, the post has been subjected to all manners of comments pointing out how bad, and basic the current VR environment looks.<\/p><p>The VR does look simply no better than early 90s-style graphics. Given the billion that Meta\u2019s pouring into metaverse development, it actually is disappointing.\ud83d\ude15<\/p><p>Moreover, it&#8217;s far from the initial vision that Zuckerberg shared last year in October.<\/p><p>So what happened?<\/p><p>For starters, as Meta has repeatedly explained, its still in its early phase. It is years away from touching the full potential of the metaverse, as seen by Zuck and Co. Moreover, there have been very impressive VR experiences already buit. However, Horizon Worlds, which will enable users to create their own basic VR environments is, by design, basic. This is because the processing power of full graphic rendering and spatial elements is a lot to build the tool for now.<\/p><p>Zuckerberg also posted another update a few days after receiving the online backlash claiming that it\u2019s not that bad. He promised that more metaverse advances are coming soon.<\/p><p>It is worth noting that the CEO felt the need to explain itself here, as online criticism continues to grow, with the metaverse pile-on now in full effect.<\/p><p>Meta cannot risk a reputational shift as it will increase the difficulty to shake criticism once it continues with metaverse expansion. If you remember, the very reason to change the name to \u2018Meta\u2019 was to distance metaverse vision from Facebook and the negative connotations that people have with that brand.<\/p><p>But, the recent backlash has more to do with people\u2019s keenness to highlight Zuckerberg\u2019s failure than the company\u2019s drawbacks.<\/p><p>A little recap then. Back in 2013 Google introduced its own future tech vision with Google Glass &#8211; its transformative AR device that enabled users to access digital transformation via wearable devices.<\/p><p>The device had garnered a good reputation up until tech evangelist Robert Scoble posted a picture of himself wearing his Google Glasses in the shower.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/09\/robert-scoble-shower.webp\" alt=\"Robert\" width=\"300\" height=\"225\" \/><\/p><p>Shortly afterward, Google was forced to shelve the consumer version of the product. The shelving was attributed to issues with battery life and privacy concerns. However, the overarching sense was that the device was conceived as uncool after Robert and various tech bros adopted it like some competitors in Olympic rifle competition.<\/p><p>The bottom line is that online criticism when not nipped at the start becomes the pest festering your product\u2019s growth.<\/p><p>Therefore, even with the risk of Meta being mocked and criticized, the product cannot be shunned at this point. It would be a massive concern right now in Meta HQ.<\/p><p>If Meta fails to make metaverse cool and loses connection with younger audiences, in particular, the company could end up spending billions on buckets to bail water out of a sinking ship.<\/p><p>And that\u2019s all from us for this month\u2019s update.<\/p><p>Let us know in the comments below which update tweaked your interest the most.<\/p><p>Until then, we bid farewell and promise to come back next month with more exciting updates.<\/p><p>Adios!\ud83d\udc4b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome back to yet another post filled with surprising, intriguing, and exciting social media updates. From promoting and collaborating with big TV channels to disapproving of new apps, we\u2019ve got it all covered. So why wait? Let\u2019s begin.<\/p>\n","protected":false},"author":16,"featured_media":30358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[3066],"tags":[],"class_list":["post-30322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Best Social Media Updates of August - Simplify 360<\/title>\n<meta name=\"description\" content=\"Know what has been happening on popular social platforms during August. 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