{"id":29560,"date":"2022-06-02T12:49:26","date_gmt":"2022-06-02T12:49:26","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2022\/06\/02\/whatsapp-ecommerce-bot-top-use-cases\/"},"modified":"2023-10-03T04:00:37","modified_gmt":"2023-10-03T04:00:37","slug":"whatsapp-ecommerce-bot-top-use-cases","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/whatsapp-ecommerce-bot-top-use-cases\/","title":{"rendered":"WhatsApp eCommerce Bot &#8211; Top 10 Use Cases &#038; Benefits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29560\" class=\"elementor elementor-29560\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78fd6582 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78fd6582\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45b9b486\" data-id=\"45b9b486\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ae3061b elementor-widget elementor-widget-text-editor\" data-id=\"5ae3061b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe term <strong>\u201ceCommerce\u201d<\/strong> needs no introduction. People have started to purchase online from the comfort of their homes. And statistics show that there are more than 20 million eCommerce stores today.\n\nLately, chatbots have increasingly become a part of eCommerce stores. In order to answer trivial customer questions and carry out miscellaneous tasks, online stores have been using chatbots.\n\nBut with <a href=\"https:\/\/business.whatsapp.com\/#products\" target=\"_blank\" rel=\"noopener\">WhatsApp business API<\/a> released in the year 2018, WhatsApp eCommerce integration has been a gamechanger for online stores. With WhatsApp being used by over two billion people, eCommerce stores saw it as the perfect opportunity to enhance their customer support game and introduced a WhatsApp eCommerce bot.\n\nSo, in this article, we\u2019ll be looking at the different use cases of a WhatsApp eCommerce chatbot and the benefits of using one.\n\nIf you want to know more about WhatsApp Business API and automation, this article can help you understand in detail,\n\n\ud83d\udc49 <strong><a href=\"https:\/\/simplify360.com\/blog\/whatsapp-business-automation-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\">WhatsApp Business Automation Ultimate Guide<\/a><\/strong>\n\nThat said, we\u2019ll start looking at the use cases of a WhatsApp eCommerce chatbot.\n\n<style>\/*! elementor - v3.3.1 - 20-07-2021 *\/<br \/>.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style>\n<h2>Top Use Cases of a WhatsApp eCommerce Bot<\/h2>\n<style>\/*! elementor - v3.3.1 - 20-07-2021 *\/<br \/>.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\n\n<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/usecases-whatsapp-ecommerce-chatbot.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/usecases-whatsapp-ecommerce-chatbot.png\" alt=\"Use\" width=\"760\" height=\"600\" \/>\n<h3>1. Lead Generation<\/h3>\nWhen it comes to sales, the most important factor is lead generation. Businesses that efficiently generate leads will be able to convert them into prospects and customers later. But it all starts with lead generation.\n\nToday, eCommerce websites no doubt receive a lot of traffic. But here\u2019s the brutal truth &#8211; most of the visitors are not your customers.\n\nChances could be they wanted to know about a specific product or could simply be around for a while. Statistics say only an approximate <a href=\"https:\/\/www.drip.com\/blog\/e-commerce-statistics\" target=\"_blank\" rel=\"noopener\">2.17 percent of eCommerce visits<\/a> convert into purchases. And the others just drift away from your website &#8211; they might or might not come back.\n\n<img decoding=\"async\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/missing-customer.gif\" alt=\"\" width=\"480\" height=\"480\" \/>\n\nBut if you are able to collect a chunk of leads from people who did not purchase, you can later reach out to them, offer discounts and convert them into customers. As we already said, it all starts with lead generation.\n\nDeploying a WhatsApp eCommerce chatbot can help you collect the necessary data you need to follow up on your potential audience. You can simply include a click-to-chat link on your website (<em>product offerings<\/em>) or paid ad campaigns or even include a WhatsApp chat bubble at the corner of your website.\n\nOnce when a customer starts chatting, you can continue the conversation for the next 24 hours (<em>called a session<\/em>).\n\n<img decoding=\"async\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/whatsapp-chatbot-ecommerce-lead-generation.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/whatsapp-chatbot-ecommerce-lead-generation.png\" alt=\"WhatsApp\" width=\"392\" height=\"710\" \/>\n\nAs the image shows, you can collect necessary information from your customers &#8211; could be their email address, name, contact number, or anything else for that matter of fact.\n<h3>2. Order Placement<\/h3>\nThis is one of the most important benefits of having an eCommerce WhatsApp bot in place. The purchase process becomes automated and customers can buy products without having to switch between multiple channels.\n\nThis also paves the path for repeat purchases which can drive more sales and revenue for your business.\n\nSay, for example, if a customer wants to buy a watch, they can simply request the WhatsApp chatbot for available models. They can select the model they like, choose the payment option and get done with the purchase.\n\nIf it\u2019s for purchasing apparel, the WhatsApp bot would ask for the required size and then proceed with the order.\n\nThe overall process improves the shopping experience to a great extent and helps your customers stay loyal, thanks to WhatsApp eCommerce chatbots!\n<h3>3. Refund\/Replacement<\/h3>\nRefunds and replacements are the most common issues an eCommerce support team would be facing. The refund statistics for the clothing sector was a massive 88% in 2021 and it is clearly evident that this could kill your customer support team\u2019s productivity. Also, a refund experience that\u2019s not satisfying will make you lose the customer forever.\n\nWhatsApp chatbots for eCommerce can help you provide a quick and hassle-free refund\/return experience and since the process is automated, there\u2019s no need for your customer support team to intervene &#8211; they can concentrate on more important issues.\n\nYou can simply ask your customers the reason for the request and automatically initiate the return process. Since the chatbot is deeply integrated with your CRM, all details are fetched with ease.\n\nWith a WhatsApp eCommerce bot for return &amp; replacement, you\u2019re not only offering a great experience for your customers but also helping improve your agent\u2019s productivity &#8211; it\u2019s a win-win.\n<h3>4. Shipment Tracking<\/h3>\nCustomers are often anxious about when they would receive their purchase, especially if it\u2019s something important. And helping them stay updated on their shipping status can help you win over customers \u2764\ufe0f.\n\nBy deploying a WhatsApp eCommerce chatbot, your customers automatically receive shipping updates on WhatsApp and they can also inquire about the shipping status.\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/whatsapp-bot-shipment-tracking.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/whatsapp-bot-shipment-tracking.png\" alt=\"eCommerce\" width=\"392\" height=\"710\" \/>\n\nDeploying an eCommerce WhatsApp chatbot with a <strong>\u201cshipment tracking\u201d<\/strong> feature will reduce support queries and increase the CSAT scores without a doubt! Sending order updates via Email and SMS can often go unnoticed but sending them updates on WhatsApp helps them keep track of their order anytime they want!\n<h3>5. Frequently Asked Questions<\/h3>\nIt\u2019s common for customers to have doubts regarding the product they are about to purchase. And they can have questions anytime during their purchase journey. It is at these times customers should be fed with relevant information to make sure they have an uninterrupted purchase journey.\n\nUsually, customers don\u2019t reach out to support if they have to wait in queues or to hear back from you via email. But deploying an eCommerce WhatsApp bot and automating FAQs can help customers get instant resolutions for queries. This way, customers can continue their purchase without having to rely on a support agent.\n\nIntelligent WhatsApp chatbots can identify complex queries and transfer them to support agents making sure all queries are resolved.\n<h3>6. Payment Related Queries<\/h3>\nSpeaking of queries, we wanted to speak about this feature separately. Transaction-related queries are one of the most common reasons for reaching out to support. And with a chatbot in place, customers can easily get status updates on their transactions &#8211; saving a lot of time for your support team (<em>again<\/em>).\n<h3>7. Post Sales Support<\/h3>\nYour interaction with the customer doesn\u2019t end when they are done with a purchase. In fact, it only starts there. Engaging your customers consistently through various channels will make them become more attached to your brand and they become loyal brand advocates eventually.\n\nWith an eCommerce WhatsApp chatbot, you can provide support to your customers when they have completed their purchase.\n\nReaching out to them asking whether they have received the product or sharing the setup instructions can help customers realize how much you care for them and paves the way to building a loyal customer base.\n<h3>8. Customer Feedback Collection<\/h3>\nEvery business needs to know what its customers think about their products. And what better way is there to do this than directly asking customers?\n\nOften, survey emails go unanswered. Either the customer would ignore it or it would end up in the pile of unnoticed emails. But when you send satisfaction surveys using a WhatsApp eCommerce bot, chances are high that your customers would respond to it.\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-chatbot-customer-feedback.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2022\/06\/ecommerce-chatbot-customer-feedback.png\" alt=\"WhatsApp\" width=\"392\" height=\"762\" \/>\n\nAs the image shows, you can simply send out satisfaction surveys, include links and do more with a WhatsApp eCommerce bot.\n<h3>9. Retargeting Abandoned Cards<\/h3>\nYour customers could sometime abandon their cart just because they had something more important to do. And they tend to forget about the cart totally! \ud83d\uded2\n\nIn such scenarios, all that\u2019s needed is a gentle nudge that reminds your customers of their abandoned cart!\n\nDrip email campaigns are an ideal way to send cart abandonment reminders but what\u2019s even more effective is a personalized message on the platform they often use (<em>and cannot ignore<\/em>).\n\nYou can simply send out a reminder message on WhatsApp like this,\n\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/06\/whatsapp-ecommerce-bot-cart-recovery.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/wp-content\/uploads\/2022\/06\/whatsapp-ecommerce-bot-cart-recovery.png\" alt=\"WhatsApp\" width=\"392\" height=\"709\" \/>\n\nSending such reminders can help increase your sales numbers to a great extent. Because these are people who have made every effort to purchase something from you and backed out at the last moment. Make sure that you deploy a WhatsApp eCommerce bot to do this.\n<h3>10. Profile and Customer Detail Updation<\/h3>\nCustomers, at times, need to change their contact number or shipping address. Heading back to your website and doing it might seem much of an inconvenience. But with a WhatsApp eCommerce chatbot in place, it could be a walk in the park!\n\nYour customers can simply request the bot as to what needs to be done, send information and the WhatsApp chatbot for eCommerce automatically updates the customers\u2019 details on the database &#8211; no support agent needed and no support ticket queries raised.\n\nThe process happens on autopilot and saves huge time for the business and the customer.\n\nSo, those are the ten common use cases of a WhatsApp eCommerce bot. You can also use your WhatsApp eCommerce chatbot to respond to payment-related queries, offer product recommendations and do more.\n\nNow that we\u2019re done with the use cases part, let\u2019s quickly look at the benefits of using a WhatsApp chatbot for eCommerce.\n<h2>Benefits of a WhatsApp eCommerce Chatbot<\/h2>\n<strong>Instant Query Resolving:<\/strong> Like traditional support methods, customers do not have to wait on hold or check their inbox frequently for a response. A WhatsApp eCommerce bot will provide customers with instant resolutions for their queries.\n\n<strong>Easy to Access:<\/strong> Customers do not have to head to your website to reach out to support. They can simply start chatting from WhatsApp on the respective window &#8211; 100% hassle-free.\n\n<strong>Complete History:<\/strong> Like any other WhatsApp chat, users can view the complete conversation history with the WhatsApp eCommerce chatbot &#8211; helps them quickly review their purchase journey and interactions.\n\n<strong>Automated Messages:<\/strong> Businesses can keep customers updated with their order status and delivery by automating the process.\n\n<strong>Multilingual Support:<\/strong> Your WhatsApp eCommerce bot doesn\u2019t necessarily have to be in English. You can deal with customers in their own language &#8211; helps you connect with customers on a higher level.\n\n<strong>Reduces Support Costs:<\/strong> Businesses can save huge money by deploying a WhatsApp eCommerce chatbot. Since most of the tasks are taken care of by the chatbot, businesses can save money on customer support.\n\nThere! Those are the benefits of using an eCommerce WhatsApp Chatbot. Since you\u2019re here, we thought why not suggest an eCommerce WhatsApp bot solution as well!\n\nYou can use <strong><a href=\"https:\/\/simplify360.com\/whatsapp-management\/\" target=\"_blank\" rel=\"noopener\">Simplify360\u2019s WhatsApp chatbots<\/a><\/strong> for your eCommerce store. The chatbot comes with powerful features like,\n<ul>\n \t<li>Sentiment analysis<\/li>\n \t<li>Automated chat routing<\/li>\n \t<li>Automated alerts to teams and agents<\/li>\n \t<li>Live chat interactions<\/li>\n \t<li>Multi language support and more.<\/li>\n<\/ul>\n<a href=\"https:\/\/simplify360.com\/request-demo\/\" target=\"_blank\" rel=\"noopener\">You can request a FREE Demo here.<\/a>\n<h2>Final Few Words<\/h2>\nWhatsApp chatbots are now being used across all industries &#8211; <a href=\"https:\/\/simplify360.com\/blog\/whatsapp-healthcare-chatbot\/\" target=\"_blank\" rel=\"noopener\">healthcare<\/a>, education, eCommerce and more. The reason being WhatsApp chatbots are user-friendly, convenient to use, and can be used for a wide range of scenarios.\n\nIf you haven\u2019t deployed a WhatsApp eCommerce chatbot already, it\u2019s time you do it and automate customer support on the go!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WhatsApp business API was released in the year 2018 and WhatsApp eCommerce integration has been a gamechanger for online stores. With WhatsApp being used by over two billion people, eCommerce stores saw it as the perfect opportunity to enhance their customer support game and introduced a WhatsApp eCommerce bot. In this article, we\u2019ll be looking at the different use cases of a WhatsApp eCommerce chatbot and the benefits of using one.<\/p>\n","protected":false},"author":15,"featured_media":29566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[3128,1945],"tags":[],"class_list":["post-29560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-chatbots","category-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WhatsApp eCommerce Bot - Top 10 Use Cases &amp; 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