{"id":2898,"date":"2013-12-27T20:03:32","date_gmt":"2013-12-27T14:33:32","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/12\/27\/social-media-roi-turning-obsolete-metric\/"},"modified":"2023-08-17T11:20:27","modified_gmt":"2023-08-17T11:20:27","slug":"social-media-roi-turning-obsolete-metric","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/social-media-roi-turning-obsolete-metric\/","title":{"rendered":"Social Media ROI &#8211; Turning Into An Obsolete Metric"},"content":{"rendered":"<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/12\/graph-163509_640.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/12\/graph-163509_640.jpg\" alt=\"graph-163509_640\" width=\"380\" height=\"286\" \/><\/a><br \/>\nIn an interesting survey from Business Insider, there has been a growing decline in the demand of ROI metrics in the social media strategies, as accepted by the top social marketers.<br \/>\nEven though the demand for ROI metrics is decreasing, the social media budgets are inflating and according to the same survey it is expected that social media budgets will increase to 16% of the total budget from 9%, which indicates growing trust amongst top companies, further strengthening the fact that social media is there to stay and it actually contributes to the revenue part, but gradually.<br \/>\nIn a startling revelation, the survey found that from 2010 to 2013, the share of marketers going for ROI based metric declined from 17% to 9%.<br \/>\n<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/12\/binsider.png\" alt=\"social-media-ROI\" width=\"741\" height=\"521\" \/><br \/>\nIt doesn\u2019t mean that ROI metrics will be completely thrown away, exceptions will always be there, like for example, E-Com brands, for whom conversions matter a lot and they are always keen to know that what percentage of their customers come from their social profiles.<br \/>\nThree metrics\u2019 will be on top of the mind of every marketer in the coming years;<br \/>\n<strong>Engagement &#8211; Sentiment &#8211; Reach<\/strong><br \/>\nGiven this, can we really say that ROI will surely decline in the next one year?<br \/>\nPlease share your comments in the section below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an interesting survey from Business Insider, there has been a growing decline in the demand of ROI metrics in the social media strategies, as accepted by the top social marketers. Even though the demand for ROI metrics is decreasing, the social media budgets are inflating and according to the same survey it is expected &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/social-media-roi-turning-obsolete-metric\/\"> <span class=\"screen-reader-text\">Social Media ROI &#8211; Turning Into An Obsolete Metric<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":2899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[2087,1734,1806,1739,1798,1644,1713],"class_list":["post-2898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-digital-media-trend","tag-facebook-campaign","tag-facebook-for-brands","tag-measuring-roi","tag-roi","tag-social-media","tag-social-media-monitoring"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media ROI - Turning Into An Obsolete Metric - Simplify 360<\/title>\n<meta name=\"description\" content=\"Is Social Media ROI becoming an obsolete metric now?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/social-media-roi-turning-obsolete-metric\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media ROI - Turning Into An Obsolete Metric - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Is Social Media ROI becoming an obsolete metric now?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplify360.com\/blog\/social-media-roi-turning-obsolete-metric\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplify 360\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-27T14:33:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T11:20:27+00:00\" \/>\n<meta name=\"author\" content=\"Simplify360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-roi-turning-obsolete-metric\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/social-media-roi-turning-obsolete-metric\/\"},\"author\":{\"name\":\"Simplify360\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\"},\"headline\":\"Social Media ROI &#8211; 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