{"id":28897,"date":"2022-02-04T19:18:02","date_gmt":"2022-02-04T13:48:02","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2022\/02\/04\/grow-ecommerce-reviews\/"},"modified":"2023-08-17T05:41:02","modified_gmt":"2023-08-17T05:41:02","slug":"grow-ecommerce-reviews","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/grow-ecommerce-reviews\/","title":{"rendered":"7 Effective Ways to Grow Your eCommerce Reviews In 2022"},"content":{"rendered":"\t\t
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If you\u2019re reading this blog, we\u2019re pretty sure it\u2019s only for one reason – you want to increase your eCommerce reviews. Well, consider it done.<\/p>

Today, the eCommerce industry has grown so huge. There are more than 12 million eCommerce stores across the globe, which only means that the competition is huge. And if there\u2019s one thing that can help you stand out from the crowd, it\u2019s going to be reviews!<\/p>

Whether you\u2019re ordering food online or downloading an application from the App Store, the first thing you\u2019ll be looking at is the reviews. And the eCommerce sector is no different.<\/p>

Statistics say that approximately 89% of people read reviews before buying a product. And 79% of shoppers have agreed that they trust online reviews as personal recommendations. So, if you\u2019re running an eCommerce store, it\u2019s time you start growing your reviews.<\/p>

In this blog, we\u2019ll be looking at the ways that can help grow your eCommerce reviews with ease.<\/p>

But before we talk about that, why don\u2019t we look at the benefits you get out of eCommerce reviews? Sounds great, right?<\/p>

Okay, let\u2019s get started.<\/p>

Why Are Product Reviews Crucial for Your eCommerce Store?<\/h2>

It\u2019s just not for the users! eCommerce product reviews can help shape your business as a whole. Let\u2019s look at some of the most important benefits you get out of eCommerce reviews.<\/p>

Use Reviews to Make Your Products Better<\/h4>

Most of the time, the product reviews that come with a 2 or a 3 or 4-star rating have feedback in them. And that\u2019s what is going to help make your products better.<\/p>

Customers tend to leave honest reviews when they are not satisfied. All you have to do is, take a look at the reviews, note down the feedback, see what you can do about it and start implementing them.<\/p>

And yes. Having a couple of negative reviews isn\u2019t bad at all (we know how that sounds)<\/em>! Because when all your eCommerce reviews shine bright with 5-stars, it isn\u2019t going to look genuine. Both positive and negative reviews are necessary to make your brand look authentic.<\/p>

Your eCommerce Review Numbers Directly Reflects Sales<\/h4>

You know how this works. The more product reviews you have, the more impact it will create on your sales figures.<\/p>

Higher Number of Product Reviews = Higher Sales Figures<\/strong><\/p>

When potential customers take a look at the number of reviews, they get an understanding that your products have been purchased by a large audience. This gives them a sense of trust and motivates them to make the purchase.<\/p>

Use eCommerce Product Reviews As Social Proof<\/h4>

Another great benefit you get out of product reviews is that you can use them as social proof. Displaying product reviews on your website and social media channels can help increase sales and improve the overall perception of your brand.<\/p>

A couple of super cool reviews is all you need to make social proof work.<\/p>

Product Reviews Can Boost Ranking & Visibility<\/h4>

When it comes to eCommerce sites, product reviews can help boost SEO rankings.<\/p>

A study by Moz<\/a> stated that reviews are the third most important factor for local search rankings.<\/p>

The logic behind this is, the reviews written by your customers are natural with keywords related to your products and they are unique as well. Also, every time a customer writes a review, there\u2019s going to be new content on your website.<\/p>

All these factors are why reviews help improve your ranking and visibility.<\/p>

The above-mentioned are the major benefits you get with eCommerce reviews. That being said, let\u2019s look at the ways to help you get more eCommerce product reviews.<\/p>

How to Get More eCommerce Reviews<\/h2>

There\u2019s been enough talk! We\u2019ll get straight to the points!<\/p>

1. Ask Reviews From Family & Friends<\/h3>

Getting the initial reviews can be hard because your business will have very little exposure and there\u2019ll be hardly any sales.<\/p>

Asking your family and friends to leave a couple of good reviews can be a great idea if you\u2019re just starting out.<\/p>

But make sure these reviews aren\u2019t completely fake! What they write should resonate with your products and brand. Ask them to try using your products and leave a review then. Since it\u2019s coming from people you know, you don\u2019t have to worry much about how the review is going to be. But you can always personally ask for their feedback.<\/p>

Once you have a couple of reviews onboard, you don\u2019t have to worry about getting more sales and eCommerce reviews.<\/p>

2. Post-Purchase Emails Do the Trick<\/h3>

There\u2019s no better opportunity to generate eCommerce reviews than this! When your customers purchase a product from you, chances are high that they will leave a review provided you ask them right. And sending a review request email is the best way to do the job.<\/p>

But keep in mind that you have to give them space to use your product. When you ask for reviews too soon, you might look too pushy which could turn out bad for you. Giving them the space they need will make their reviews more genuine.<\/p>

Here\u2019s a sample eCommerce email review template for you,<\/p>

Subject Line: [Name], How\u2019s Your New [Product Name]? We\u2019re Thrilled to Hear!<\/em><\/strong><\/p>

Hi [Name],<\/em><\/p>

Before we get started, we\u2019d like to thank you for shopping with us! We hope you truly enjoyed the experience!<\/em><\/p>

We are reaching out to know how much you liked your new [Product Name]. It would be great if you could take a minute of your time to leave an honest review here >> Link<\/em><\/p>

This would help us make our product better and improve the experience for our customers like you. We\u2019d really appreciate it!\u00a0<\/em><\/p>

Thanks a ton!\u00a0<\/em><\/p>

– – –<\/p>

It\u2019s best if you automate the process of sending emails. Have a template in place, set a schedule and you\u2019ll see reviews coming in automatically.<\/p>

Also, consider sending a follow-up email to those who didn\u2019t respond the first time. Chances are they could have missed it or could have been too busy. The second time is no harm – you might actually be surprised by the number of reviews you get after the follow-up campaign. But don\u2019t go beyond the second email – you might annoy them.<\/p>

3. Make Your Support Team Generate eCommerce Reviews<\/h3>

This method is equally effective as the one we saw above. Wait. It\u2019s even better!<\/p>

When your support agent personally asks customers to leave a review for your product, they will find it hard to say NO. But remember, the request should happen only after a happy interaction with the customer. This type of personal 1-1 approach will definitely increase the number of eCommerce product reviews.<\/p>

Make your support team understand how important eCommerce reviews are. In fact, you can even go a step further and give rewards to agents who generate the most eCommerce reviews in a specified time. While doing so, check whether the reviews are genuine. The last thing your business needs is a couple of fake reviews that could bring down your reputation.<\/p>

4. Offer Incentives In Exchange for Reviews<\/h3>

Everyone loves incentives. Whether it\u2019s a flat 30% discount coupon or a Buy 1 Get 1 offer, your customers wouldn\u2019t hesitate to make use of it. And in exchange, all you\u2019re going to ask is a review.<\/p>

What you\u2019re going to offer is totally up to you. But make sure that the incentive is enticing enough to bag a review. You can also consider starting a loyalty points program. Every time a customer leaves a review, they should get loyalty points that can be redeemed during their next purchase.<\/p>

Important:<\/strong> Offer only what you can. Promising too much and failing to meet them might make your business look bad.<\/em><\/p>

5. Use Social Media to Drive More eCommerce Reviews<\/h3>

When you follow the above steps consistently, you should be able to generate a couple of eCommerce product reviews in a span of 2-3 months.<\/p>

Now it\u2019s time you leverage them and put them to use. Remember where we talked about using eCommerce reviews as social proof? This method is exactly that!<\/p>

Social media has become quite the buzz place today. And flaunting your eCommerce reviews, especially to your customers and followers can create a big impact by acting as a motivating factor.<\/p>

You can simply,<\/p>