{"id":2886,"date":"2013-12-25T18:11:11","date_gmt":"2013-12-25T12:41:11","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/12\/25\/thought-behind-whatsapp\/"},"modified":"2023-08-17T11:20:46","modified_gmt":"2023-08-17T11:20:46","slug":"thought-behind-whatsapp","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/thought-behind-whatsapp\/","title":{"rendered":"The Thought behind WhatsApp"},"content":{"rendered":"<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/12\/send-231623_640.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/12\/send-231623_640.jpg\" alt=\"send-231623_640\" width=\"380\" height=\"286\" \/><\/a>In this internet age, when every other internet company is trying to collect your data in order to serve more contextual advertisements for the sake of their quarterly report, it is very astonishing and refreshing to see that there are companies, who don\u2019t believe in selling ads.<br \/>\nAnd, WhatsApp Messenger is a brilliant example of that, because they don\u2019t believe in selling ads, and that is why it is the most favoured real time messenger mobile app right now.<\/p>\n<h3><b>What makes WhatsApp a unique and different product?<\/b><\/h3>\n<p>In the times when companies like Google, Yahoo, Facebook etc., were still developing, the entire focus was on building a world class product, the internet market was still in nascent stage, as time progressed and internet penetration increased and so the consumer base; That product image got transformed into a service image and then the entire focus was on serving right ads to the right audience. <b><i>Data mining got the driver\u2019s seat, where several engineers worked days and nights, writing codes for better collection of user\u2019s data just for generating better performing ads!!!<\/i><\/b><br \/>\nWhatsApp, since its inception in 2009, has maintained their core offering,<br \/>\n<img decoding=\"async\" class=\"\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/12\/1862067.jpg\" alt=\"whatsapp_logo\" width=\"250\" height=\"220\" \/><br \/>\n(and here we can\u2019t ignore\u00a0the competition and challenges faced by any product startup in this age), which is truly a remarkable branding and engineering marvel.<br \/>\nAnd a testimony to the above statement is that now most of us check our WhatsApp messenger when we get up every morning.<br \/>\nThe idea is simple \u2013 <b>Simple, No Nonsense design and yes, an ads-free interface.<\/b><br \/>\nWhatsApp is not at all interested in the data of its users, the engineering team generally spends most of its day fixing bugs, streamlining the UX and keeping the service affordable for WhatsApp users.<\/p>\n<h3><b>Where WhatsApp stands today?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>400 million monthly active users,<\/li>\n<li>400 million photos are shared each day,<\/li>\n<li>Handles more than 10 billion messages each day,<\/li>\n<\/ul>\n<p>And to our surprise, the team strength of WhatsApp is 11-50 employees, as listed on their LinkedIn Page, now that\u2019s really cool!<br \/>\nSuccess of WhatsApp and other closed group messaging services indicate that social media is now moving back towards the idea of having more personalized conversations rather than open discussions.<br \/>\nShare your thoughts with us on what makes WhatsApp an incredible product!<br \/>\nData Source: Wikipedia ; Image Source: dnaindia.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this internet age, when every other internet company is trying to collect your data in order to serve more contextual advertisements for the sake of their quarterly report, it is very astonishing and refreshing to see that there are companies, who don\u2019t believe in selling ads. And, WhatsApp Messenger is a brilliant example of &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/thought-behind-whatsapp\/\"> <span class=\"screen-reader-text\">The Thought behind WhatsApp<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":2887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[2353,2354,1661,1776,2321,1650,2355,1644,1708,2099,2356,2357,2175],"class_list":["post-2886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-business-intelligence","tag-data-mining","tag-facebook","tag-google","tag-internet","tag-marketing","tag-messenger","tag-social-media","tag-social-media-for-startups","tag-social-media-product","tag-startup","tag-whatsapp","tag-yahoo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Thought behind WhatsApp - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/thought-behind-whatsapp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Thought behind WhatsApp - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"In this internet age, when every other internet company is trying to collect your data in order to serve more contextual advertisements for the sake of their quarterly report, it is very astonishing and refreshing to see that there are companies, who don\u2019t believe in selling ads. 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