{"id":25151,"date":"2021-11-02T23:22:34","date_gmt":"2021-11-02T23:22:34","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2021\/11\/02\/cadbury-ad-campaign-2021\/"},"modified":"2023-09-28T09:33:57","modified_gmt":"2023-09-28T09:33:57","slug":"cadbury-ad-campaign-2021","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/cadbury-ad-campaign-2021\/","title":{"rendered":"How Cadbury Ad Will Help Local Retailers &#038; SMBs This Diwali"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25151\" class=\"elementor elementor-25151\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6143f54f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6143f54f\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-464982dc\" data-id=\"464982dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11021097 elementor-widget elementor-widget-text-editor\" data-id=\"11021097\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Cadbury has never failed to impress people! And the past few years, Cadbury is getting closer to our hearts by standing with us during unprecedented scenarios!<\/p>\n<p dir=\"ltr\">You sure would remember when Cadbury thanked the unsung Covid warriors by coming up with a customized \u201cThank You\u201d wrapper in eight official languages!<\/p>\n<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/cadbury-thank-you.jpeg\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/cadbury-thank-you.jpeg\" alt=\"Cadbury\" width=\"750\" height=\"375\" \/>\n<p dir=\"ltr\">That\u2019s not the only scenario where Cadbury swept us off!<\/p>\n<b>\u00a0<\/b>\n<p dir=\"ltr\">Last Diwali, Cadbury stood with local small businesses with its \u201cNot Just a Cadbury Ad\u201d campaign. And this really helped small businesses last year and people loved the idea so much, especially for Cadbury being more than just a chocolate company!<\/p>\n<p dir=\"ltr\">Here\u2019s how it worked!<\/p>\n<p dir=\"ltr\">Cadbury manually created a database with information about the local retailers and SMBs across India and mapped them to the pin code of the region.<\/p>\n<p dir=\"ltr\">Based on this, hundreds of the same version of localized ads were created for businesses from multiple categories.<\/p>\n<p dir=\"ltr\">These Geo-targeted ads were designed to serve different ads to people viewing from different geographic regions in the country.<\/p>\n<p dir=\"ltr\">So, when a person from Delhi views the ad, local stores near were displayed on the ad. And when a person from Mumbai saw the ad, it was different. This helped people recognize the local stores near them and motivated them to make purchases, ensuring a Happy Diwali for everyone!<\/p>\n<img decoding=\"async\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cadbury-ad-2020-768x433.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cadbury-ad-2020-768x433.png\" alt=\"\" width=\"768\" height=\"433\" \/>\n\nSo, that\u2019s how Cadbury stood for local retailers and SMBs during last year\u2019s Diwali. And this year, they decided to bring it back again, but on a whole new level!\n<h2>Not Just a Cadbury Ad With Shahrukh Khan &#8211; 2021<\/h2>\n<p dir=\"ltr\">Getting to the point! This year, you can now have Shahrukh Khan as your Brand Ambassador!<\/p>\n<p dir=\"ltr\">Yes, you heard that right!<\/p>\n<p dir=\"ltr\">Cadbury has used Machine Learning &amp; AI to recreate Shahrukh Khan\u2019s face and voice, making multiple businesses get featured in the ad.<\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Supporting Local Retailers This Diwali | Not Just A Cadbury Ad Campaign Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5WECsbqAQSk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p dir=\"ltr\"><a href=\"https:\/\/www.youtube.com\/watch?v=5WECsbqAQSk\" target=\"_blank\" rel=\"noopener\">You can watch the full video here.<\/a><\/p>\n<p dir=\"ltr\">So, when a person from a particular location is viewing the advertisement, he\/she will be looking at ads featured with small businesses surrounding their location.<\/p>\n<p dir=\"ltr\">Here\u2019s the special part! Cadbury understood that not all businesses could be covered\/featured by them and decided to give access to everyone. This means you can now make your own advertisement video where Shahrukh Khan would be promoting your business!<\/p>\n<p dir=\"ltr\">And guess what, businesses can even download the video and share it on social platforms like WhatsApp, Facebook, Instagram and more without any copyright violations.<\/p>\n<p dir=\"ltr\">Cool, right?\u00a0Let\u2019s look at how this can be done!<\/p>\n\n<h2>Steps to Make Your Own Not Just a Cadbury Advertisement Video<\/h2>\n<img decoding=\"async\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/steps-to-create-cadbury-ad-video.png\" sizes=\"(max-width:\" srcset=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/steps-to-create-cadbury-ad-video.png\" alt=\"Steps\" width=\"761\" height=\"807\" \/>\n<p dir=\"ltr\">Step 1: Head to <a href=\"https:\/\/notjustacadburyad.com\/\" target=\"_blank\" rel=\"noopener\">notjustacadburyad.com<\/a>. This is the website Cadbury exclusively created to help local stores create ads.<\/p>\n<p dir=\"ltr\">Step 2: The next step is the location part. Your location gets automatically detected &#8211; you don\u2019t have to worry about fetching your location.<\/p>\n<p dir=\"ltr\">Step 3: Once done choosing your location, select the category of your business from the drop-down menu available.<\/p>\n<p dir=\"ltr\">Step 4: This is the final step. You\u2019d have to enter basic information like Name, WhatsApp Number, Email ID and Age.<\/p>\n<p dir=\"ltr\">Step 5: When you are done filling out the specifics, click the \u201cGet My Personalized Video\u201d button to get your own Not Just a Cadbury Ad video.<\/p>\n<p dir=\"ltr\">Sounds simple, right? It actually is!<\/p>\n<p dir=\"ltr\">Once you click the final CTA button, you\u2019ll see an estimate as to how long it will take for your video to be created. When done, you\u2019ll get a link on the WhatsApp number you just gave to download the video.<\/p>\n<p dir=\"ltr\">What\u2019s great is, Cadbury allows you to create an unlimited number of videos using the same WhatsApp number! This should come in handy if you\u2019re someone who runs multiple businesses or you want to <a href=\"https:\/\/www.movavi.com\/\" target=\"_blank\" rel=\"noopener\">create a video<\/a> for your friends or family.<\/p>\n<p dir=\"ltr\">So, that\u2019s how you create a Shahrukh Khan featuring ad for your business. Who would have thought that a small business could make Shahrukh Khan their brand ambassador (at least in this way)?<\/p>\n<p dir=\"ltr\">Well, businesses should thank Cadbury for making this happen! That said, let\u2019s wait and watch how creative Cadbury is getting next year!<\/p>\n<p dir=\"ltr\">And if you\u2019re reading this, you can be a part of Cadbury\u2019s initiative as well! Sharing or promoting this read on your social platforms can help a local business somewhere out there! After all, it\u2019s Diwali and everyone deserves some happiness!<\/p>\n<p dir=\"ltr\">We\u2019ve done our part! What about you?<\/p><br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cadbury has never failed to impress people! And the past few years, Cadbury is getting closer to our hearts by standing with us during unprecedented scenarios!<\/p>\n<p>You sure would remember when Cadbury thanked the unsung Covid warriors by coming up with a customized \u201cThank You\u201d wrapper in eight official languages!<\/p>\n","protected":false},"author":15,"featured_media":25164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[3066],"tags":[],"class_list":["post-25151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Cadbury Ad Will Help Local Retailers &amp; SMBs This Diwali - Simplify 360<\/title>\n<meta name=\"description\" content=\"Cadbury is back with its Not Just a Cadbury Ad Diwali campaign! 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When not glued to his notebook, Akshy loves to watch movies, cook, read and explore the wilderness all by himself!","url":"https:\/\/simplify360.com\/blog\/author\/akshy\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cabdury-ad-2021.png",760,600,false],"thumbnail":["https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cabdury-ad-2021-150x150.png",150,150,true],"medium":["https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cabdury-ad-2021-300x237.png",300,237,true],"medium_large":["https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cabdury-ad-2021.png",760,600,false],"large":["https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cabdury-ad-2021.png",760,600,false],"1536x1536":["https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cabdury-ad-2021.png",760,600,false],"2048x2048":["https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2021\/11\/not-just-a-cabdury-ad-2021.png",760,600,false]},"uagb_author_info":{"display_name":"Akshy Anbu","author_link":"https:\/\/simplify360.com\/blog\/author\/akshy\/"},"uagb_comment_info":0,"uagb_excerpt":"Cadbury has never failed to impress people! And the past few years, Cadbury is getting closer to our hearts by standing with us during unprecedented scenarios! You sure would remember when Cadbury thanked the unsung Covid warriors by coming up with a customized \u201cThank You\u201d wrapper in eight official languages!","_links":{"self":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/25151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/comments?post=25151"}],"version-history":[{"count":0,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/posts\/25151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media\/25164"}],"wp:attachment":[{"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/media?parent=25151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/categories?post=25151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simplify360.com\/blog\/wp-json\/wp\/v2\/tags?post=25151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}