{"id":24094,"date":"2021-09-27T12:06:23","date_gmt":"2021-09-27T12:06:23","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2021\/09\/27\/how-to-choose-social-listening-tool\/"},"modified":"2023-09-28T09:35:54","modified_gmt":"2023-09-28T09:35:54","slug":"how-to-choose-social-listening-tool","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/how-to-choose-social-listening-tool\/","title":{"rendered":"6 Things to Look for When You Choose a Social Listening Tool"},"content":{"rendered":"\t\t
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Social listening tools have become a must-have addition for businesses, especially since the beginning of the pandemic. In fact, a study by Gartner says that 51% of marketers across the globe used social listening to understand their consumers last year.<\/p>

Also, the increasing number of social media users (projected to cross 4.41 billion in 2025) has made businesses understand how important social listening is, leading them to search for a listening tool!<\/p>

And if we\u2019re right, that\u2019s probably the reason you\u2019re here!<\/p>

You are on the lookout for a social listening tool and you want to know the must-have features before you choose the one!<\/p>

Great! Because this read is exactly about what you\u2019re looking for!<\/p>

We\u2019ve come up with the 6 important factors you should look at before choosing a social listening platform. But before we get there, let\u2019s quickly brush up on the basics like we always do!<\/p>

What are Social Listening Tools?<\/h2>

A social media listening tool is a special software that allows brands & businesses to know what their prospects and customers are saying about them online. Social listening tools crawl the internet to look up for mentions about the brand, business or industry based on the keywords provided.<\/p>

With a social listening tool onboard, businesses get the insights they need to come up with new strategies and to ensure growth in the long run. They get to look at the bigger picture by gathering and displaying all channel insights on one dashboard!<\/p>

\"Social\"<\/p>

Now that you know what a social listening tool is, let\u2019s quickly look at why you should use it!<\/p>

P.S. If you\u2019re getting confused with social listening and social monitoring, this read should help you out!<\/a><\/p>

Why Use Social Media Listening Tool?<\/h2>

People talk! They\u2019ve always been talking about everything! And now, they use social media to do the same!<\/p>

The increasing number of social media users (especially the millennials) are talking about what they like and what they do not over social platforms.<\/p>

Sometimes, they also talk about brands – their good & bad experiences, what they feel about them, would they recommend it to others and more.<\/p>

And when they do this, at times, they forget to tag the company. They even misspell the brand\u2019s name! But with a social media listening tool onboard, you get to capture everything said!<\/p>

This could actually help a business understand more about where they are in the market and how they can improvise further.<\/p>

Here are a couple of benefits you get when using a social listening tool,<\/p>