{"id":23195,"date":"2021-09-01T13:59:19","date_gmt":"2021-09-01T13:59:19","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2021\/09\/01\/choose-online-review-management-software-2021\/"},"modified":"2023-09-28T09:35:13","modified_gmt":"2023-09-28T09:35:13","slug":"choose-online-review-management-software-2021","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/choose-online-review-management-software-2021\/","title":{"rendered":"How to Choose An Online Review Management Software in 2022"},"content":{"rendered":"\t\t
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From \u201cDo online review management services work?\u201d to \u201chow to choose an online review management software?\u201d, things have changed dramatically!<\/p>

The last time we checked, review management was a part of multi-million dollar companies. But today, it has become inevitable for businesses of all sizes!<\/p>

If you find this hard to believe, here\u2019s a screenshot of the massive search results for the phrase \u201conline review management software.\u201d<\/p>

\"Search\"<\/p>

This is because an approximate 96% of consumers read online reviews before they buy – one of the many important online reputation management statistics<\/a>.<\/p>

This has pushed both small and large businesses to manage their online reviews. And if you\u2019re reading this, it\u2019s clear that you are serious about review management – you need a tool that\u2019ll help manage your online reviews. Well, that\u2019s good for your business!<\/p>

So, this read is all about how you should choose an online review management software for your business. Also, we\u2019ve covered a bit of the basic stuff to make sure that you get a complete package out of this read!<\/p>

P.S. You can know more about online review management here!<\/a><\/p>

Let\u2019s get started, shall we?<\/p>

What Is An Online Review Management Tool?<\/h2>

A review management tool is a software that\u2019s responsible for monitoring & tracking all online reviews and mentions about your brand.<\/p>

\"GIF\"<\/p>

Today, softwares have become so advanced that you can monitor, manage and even respond to reviews from one single dashboard – saves huge time and effort. We\u2019ll look into how a review management software should be in the later sections of the read.<\/p>

For now, here are the benefits you get when you use a review management software!<\/p>

Benefits of Using An Online Review Management Software<\/h2>

1. Build Trust & Brand Image<\/strong><\/h4>

Every business, irrespective of the field they are in, gets online reviews. And the way they treat these reviews builds their brand image and reputation.<\/p>

Review management softwares allow you to quickly know where your customers have mentioned your brand or said something that might influence your business growth – both the bad and the good stuff!<\/p>

Here\u2019s an example where Hifive Cafe, a small restaurant is replying to one of its Google reviews,<\/p>

\"Example\"<\/p>

Apparently, the restaurant has been doing this very well and they\u2019ve managed to respond to 500+ Google reviews.<\/h4>

\u00a0<\/h4>

When you start responding to online reviews (both good & bad), people start to value your customer service – they appreciate the effort you are taking to make things right for consumers.<\/h4>

In doing this, you not only establish trust among your customers, but you also build the \u201ccustomer-centric\u201d brand image over a period of time.<\/p>

When people start leaving comments or reviews about your brand, you need to respond to them. And a review management tool makes sure you respond to every single one of them!<\/p>

2. Collect Business Insights & Customer Feedback<\/strong><\/h4>

Imagine you\u2019re launching a new product – the one that your customers have been waiting for!<\/p>

When the launch is done, you\u2019re going to get a lot of feedback about your product in all places – Twitter, Facebook, Instagram and more!<\/p>

Two things happen here,<\/p>

1. You get to know what customers feel about your product – the feedback<\/p>

2. Their feedback lets you know how you can make the product even better in the future<\/p>

With an online review management software, you can view all of this in one place rather than having to shift tabs and refresh the screen endlessly!<\/p>

3. Increase Online Sales<\/strong><\/h4>

When you continuously address online reviews and collect customer feedback (and implement it), over a period of time, you get good reviews pouring in. You can showcase it on your website and social platforms. This creates a positive impact on your audience and eventually, the sales figures go up.<\/p>

\u00a0<\/strong><\/p>

4. Reduce Manual Effort<\/strong><\/p>

This is one of the significant benefits of an online review management\u00a0software. You don\u2019t have to invest in manpower because the software is able enough to make things a walk in the park for your customer service team.<\/p>

You can even set auto-responses based on the scenario which saves a lot of time and manual effort. Your support team can concentrate on things\/issues that matter!<\/p>

So, that\u2019s pretty much the benefits you get when you use a tool to manage your online reviews!<\/p>

Let\u2019s get to the part you\u2019ve been waiting for – how to choose a review management software!<\/p>

6 Features Your Online Review Management Software Should Have<\/h2>

We\u2019ve come up with the top 6 features your online review management software should be having.<\/h4>

You can find them all below!<\/p>

1. Multi-platform Review Management<\/strong><\/h4>

Like we all know, the digital space is vast and your potential customers can leave a review about your business anywhere!<\/p>

So, make sure that the tool you choose allows you to track reviews on multiple platforms.<\/p>

The tool should also be able to monitor and analyze reviews based on specific locations, mobile applications (iOS & Android), eCommerce platforms (Amazon, eBay and custom platforms) and on popular platforms like Facebook, Google My Business, TripAdvisor, Yelp and more.<\/p>

Knowing that a review management software covers a wide range of online platforms is the first sign that tells you the tool is good to go with!<\/p>

2. Auto-tag Reviews Based on Sentiments<\/strong><\/h4>

This is an important feature your online review management tool should have – auto-tagging sentiments.<\/p>

Down the lane, your business is going to have increased reviews and the support team is going to have a hard time manually tagging each one of them. This is where the auto-tagging feature comes in.<\/p>

The software should be able to auto-tag reviews based on sentiment analysis (good, neutral and bad), separate reviews based on the location and the type of issue.<\/p>

This also allows your support team to focus on bad reviews and answer them immediately – makes review management easier!<\/p>

3. Auto-respond to Reviews<\/strong><\/h4>

Wouldn\u2019t it be great if your reviews are answered by the tool itself? Yes! You heard that right.<\/p>

An ideal online review management tool should be able to auto-respond to reviews based on sentiment. You get to set custom responses for specific scenarios and the tool takes care of the rest – automate and forget!<\/p>

4. Custom Alerts Based on Reviews<\/strong>
<\/b><\/h4>

Some reviews are crucial and some are not! And it is the crucial reviews that make a change in how the audience perceives your brand.<\/p>

Bad online reviews are something that should be addressed immediately before they blow up and sabotage your online reputation.<\/p>

And a good review management software makes sure this doesn\u2019t happen by raising alerts on reviews that could be bad for your business.<\/p>

Alerts can be raised based on set criteria like ratings, sentiment and the type of issues. This helps you resolve the issue on time and gain back customer trust.<\/p>

Also, receiving email and SMS alerts for such types of reviews could be handy!<\/p>

5. Automated Customer Surveys<\/strong><\/h4>

Another important part of online review management is knowing what your customers feel about you. And customer surveys are the best way to get this done.<\/p>

Make sure your review management software allows you to ask your customers\u2019 feedback when they complete an action.<\/p>

The most common scenarios where a customer survey would be launched is when a customer purchases a product, avails a specific service, or to ask about the overall experience of the interaction.<\/p>

If your review management software is able to do this, then it\u2019s well and good!<\/p>

6. Free Trial Plan<\/strong><\/h4>

This might not seem very important to you but on a scale of 1 – 10, we\u2019d give all 10 for this! Before you choose an online review management software for your business, it\u2019s important that you know what it does.<\/p>

Though knowing the features is going to help you understand the software, getting hands-on experience is the best way to go!<\/p>

Once you\u2019ve chosen a couple of options, see which one of them offers a free trial plan – a 14 or a 30-day free trial should get the job done.<\/p>

This helps you know more about the tool and make a decision – the features, how it works and the user experience.<\/p>

Apart from the above-mentioned, your review management software should be able to track competitor mentions as well – helps you gain an edge in the race!<\/p>

So, yes! Those mentioned above are pretty much the features and steps you need to take before you choose an online review management software!<\/p>

And here\u2019s the most important thing of all!<\/p>

Do Your Background Research<\/h3>

It\u2019s simple! You just have to follow the steps you do when you purchase a product online.<\/p>

You check out the reviews, the seller\u2019s website, their pricing and other important stuff. Similarly, know everything about your online review management tool before you make a final decision.<\/p>

Take the extra mile and book a 1-1 call with the support team and check out how their services are! What better way is there to know about the product you are going to purchase if not a 1-1 session?<\/p>

P.S. If you want to skip the above steps and need a solution right away, check out SimplyReview<\/a>. The review management tool is super easy to use and has all the above-mentioned features!<\/p>

That being said, we\u2019ll wrap it up!<\/p>

Final Few Words<\/h2>

\u201cAn approximate 85% of customers consider online reviews as personal recommendations.\u201d<\/p>

We wanted to show you another statistic and there you go!<\/p>

Online review management is crucial for any business to thrive in this competitive landscape. And doing everything you can to maintain your online reputation is a must if you\u2019re looking forward to grow.<\/p>

Investing in a review management software not only helps you manage online reviews but also helps build a customer-centric brand image – the one that\u2019s going to increase sales and loyal customers.<\/p>

All you have to do is, choose the best online review management software<\/a> and get started!<\/p>

Now that you have everything you need, why wait? Start managing your online reviews right away!<\/p>

Cheers!<\/p>

Frequently Asked Questions<\/h2>

1. Do online review management services work?<\/p>

Yes! Review management services have been proving effective for companies for a long time. Companies that use review management tools have witnessed a decrease in response time and have boosted their brand image.<\/p>

2. Is online review management important?<\/p>

In order for businesses to maintain a positive outlook in the digital space, online review management is important. This helps increase sales, collect customer feedback and increase loyal audience base.<\/p>

3. How much does online review management cost?<\/p>

There are a lot of affordable review management softwares available today. You can find a review management tool for as low as $50 per month.<\/p>

4. Do review management softwares need continuous assistance?<\/p>

No. Review management tools today are sophisticated and advanced. Some even come with AI assistance making the overall \u201cmanaging review process\u201d easy for you!<\/p>

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From \u201cDo online review management services work?\u201d to \u201chow to choose an online review management software?\u201d, things have changed dramatically!<\/p>\n

The last time we checked, review management was a part of multi-million dollar companies. But today, it has become inevitable for businesses of all sizes!<\/p>\n","protected":false},"author":15,"featured_media":24880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[3114],"tags":[],"class_list":["post-23195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-review-management"],"acf":[],"yoast_head":"\nReview Management Service | Online Review Management<\/title>\n<meta name=\"description\" content=\"Boost your brand's online reputation with Simplify360's Review Management Service. 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