{"id":11071,"date":"2015-06-05T17:36:16","date_gmt":"2015-06-05T12:06:16","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2015\/06\/05\/journey-social-marketing-cloud\/"},"modified":"2023-08-16T09:27:30","modified_gmt":"2023-08-16T09:27:30","slug":"journey-social-marketing-cloud","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/","title":{"rendered":"The Journey of Social Marketing Cloud"},"content":{"rendered":"<p>Social Media aroused the need to measure the huge amounts of data that was being generated through various channels such as Facebook, Twitter, Blogs and more. However, doing this manually was impossible and hence arose the need to measure this data using a software or tool which made collecting, listening, analysing and more an easier process. This led to the evolution of marketing suites which provided a complete solution in a better packaged way.<br \/>\nThe process of development continued as companies formed, sustained for a few years, some got consumed by bigger companies and others faded away. However, companies like Simplify360, Oracle, Salesforce and more remained strong with their efforts anre are today among the best social media marketing suite providers. Here&#8217;s a look at how the idea of marketing suits came into play and what worked against what didn&#8217;t.<br \/>\n<a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2015\/06\/Social-Marketing-Suites-Infograpgh.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-6962\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2015\/06\/Social-Marketing-Suites-Infograpgh.jpg\" alt=\"Social Marketing Suites - Infograpgh\" width=\"980\" height=\"4000\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media aroused the need to measure the huge amounts of data that was being generated through various channels such as Facebook, Twitter, Blogs and more. However, doing this manually was impossible and hence arose the need to measure this data using a software or tool which made collecting, listening, analysing and more an easier &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/\"> <span class=\"screen-reader-text\">The Journey of Social Marketing Cloud<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":6962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2741,1643],"tags":[2999,3000,3001,1986,1799,1644,3002],"class_list":["post-11071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-social-crm","tag-adobe","tag-marketing-cloud","tag-marketing-suite","tag-oracle","tag-simplify360","tag-social-media","tag-social-relationship-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Journey of Social Marketing Cloud - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Journey of Social Marketing Cloud - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Social Media aroused the need to measure the huge amounts of data that was being generated through various channels such as Facebook, Twitter, Blogs and more. However, doing this manually was impossible and hence arose the need to measure this data using a software or tool which made collecting, listening, analysing and more an easier &hellip; The Journey of Social Marketing Cloud Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplify 360\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-05T12:06:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T09:27:30+00:00\" \/>\n<meta name=\"author\" content=\"Simplify360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/\"},\"author\":{\"name\":\"Simplify360\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\"},\"headline\":\"The Journey of Social Marketing Cloud\",\"datePublished\":\"2015-06-05T12:06:16+00:00\",\"dateModified\":\"2023-08-16T09:27:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/\"},\"wordCount\":148,\"publisher\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Adobe\",\"marketing cloud\",\"marketing suite\",\"Oracle\",\"simplify360\",\"Social Media\",\"Social Relationship Management\"],\"articleSection\":[\"General\",\"Social CRM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/\",\"url\":\"https:\/\/simplify360.com\/blog\/journey-social-marketing-cloud\/\",\"name\":\"The Journey of Social Marketing Cloud - 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