{"id":11020,"date":"2015-03-04T11:47:50","date_gmt":"2015-03-04T06:17:50","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2015\/03\/04\/hindi-gecs-ride-second-screen-wave\/"},"modified":"2023-08-16T10:28:52","modified_gmt":"2023-08-16T10:28:52","slug":"hindi-gecs-ride-second-screen-wave","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/","title":{"rendered":"Hindi GECs Ride the Second Screen Wave"},"content":{"rendered":"<p>The television viewership in India has risen drastically over the past years. This also means that the GECs telecasted on various channels also receive equal amounts of exposure. However, what is interesting is the fact that the world is becoming mobile, faster than we think and hence, the focus is slowly shifting from television to smartphones and tablets.<br \/>\nThe difference is also setting in due to the increasing use of internet, which includes conversations, comments, mentions and more on various social media platforms. Here is an infograph representing how these GECs fare on the online space.<\/p>\n<p><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2015\/03\/20150304a_012101005-page-001-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2015\/03\/20150304a_012101005-page-001-1-534x1024.jpg\" alt=\"20150304a_012101005-page-001\" width=\"534\" height=\"1024\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The television viewership in India has risen drastically over the past years. This also means that the GECs telecasted on various channels also receive equal amounts of exposure. However, what is interesting is the fact that the world is becoming mobile, faster than we think and hence, the focus is slowly shifting from television to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/\"> <span class=\"screen-reader-text\">Hindi GECs Ride the Second Screen Wave<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":6398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[2741,1643],"tags":[],"class_list":["post-11020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-social-crm"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hindi GECs Ride the Second Screen Wave - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hindi GECs Ride the Second Screen Wave - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"The television viewership in India has risen drastically over the past years. This also means that the GECs telecasted on various channels also receive equal amounts of exposure. However, what is interesting is the fact that the world is becoming mobile, faster than we think and hence, the focus is slowly shifting from television to &hellip; Hindi GECs Ride the Second Screen Wave Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/\" \/>\n<meta property=\"og:site_name\" content=\"Simplify 360\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-04T06:17:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-16T10:28:52+00:00\" \/>\n<meta name=\"author\" content=\"Simplify360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/\"},\"author\":{\"name\":\"Simplify360\",\"@id\":\"https:\/\/simplify360.com\/blog\/#\/schema\/person\/90bc4f8d55a2c63512c7e124a2007967\"},\"headline\":\"Hindi GECs Ride the Second Screen Wave\",\"datePublished\":\"2015-03-04T06:17:50+00:00\",\"dateModified\":\"2023-08-16T10:28:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/\"},\"wordCount\":103,\"publisher\":{\"@id\":\"https:\/\/simplify360.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"General\",\"Social CRM\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/\",\"url\":\"https:\/\/simplify360.com\/blog\/hindi-gecs-ride-second-screen-wave\/\",\"name\":\"Hindi GECs Ride the Second Screen Wave - 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