{"id":11017,"date":"2015-02-24T17:41:53","date_gmt":"2015-02-24T12:11:53","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2015\/02\/24\/5-tinder-campaigns-see\/"},"modified":"2023-08-16T10:34:44","modified_gmt":"2023-08-16T10:34:44","slug":"5-tinder-campaigns-see","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/5-tinder-campaigns-see\/","title":{"rendered":"5 Tinder Campaigns You Have to See"},"content":{"rendered":"

Wait. Tinder? That dating App and Content Marketing? You\u2019re probably thinking that we’ve gone a bit bonkers this time around.<\/p>\n

That\u2019s exactly what we thought until we stumbled upon a couple of brands and organizations who knocked our little misconception out of the park.<\/p>\n

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  1. Suits (The TV Show)<\/li>\n<\/ol>\n

    Yes, we know that they\u2019re not a brand. But they did develop one helluva of a campaign that brought their already growing audience even more closer than ever before. The one thing that the two had in common was that they catered to an audience within the range of 18 through to 49.<\/p>\n

    After swiping through a few people from around their area, Tinder users were presented with the opportunity to match with characters from the show such as Harvey Specter or Rachel Zane, depending on their sexual preference.<\/p>\n

    In a Variety article, USA\u2019s Executive VP of Marketing and Digital, Alexandra Shapiro said, \u201cThe most important thing is that we\u2019re exposing the show to people who aren\u2019t aware of it,\u201d In fact, the network had nothing to lose because this experimental promotion was free for the network since Suits was a favorite show of two of Tinder\u2019s top executives at the time.<\/p>\n

    \"suits\"<\/a>
    \n    \"suits\"<\/a><\/p>\n

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    1. Domino\u2019s Pizza UK<\/li>\n<\/ol>\n

      How better to soothe a sad and lonely heart then with a warm slice of pizza? Domino\u2019s Pizza decided to give away free pizza and discounts to Tinder users who matched with them on February 14th.
      \n      \"dominos\"<\/a>
      \nAccording to Iris Worldwide, the campaign had a social reach of over 230,000 people. What it did prove was that no matter what you may be going through emotionally, Pizza\u2019s always got your back.<\/p>\n

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      1. Eighty Twenty:\u00a0 Sex Trafficking Awareness<\/li>\n<\/ol>\n

        Eighty Twenty used the app to go in a completely different direction; To help bring the issue of sex trafficking to light.
        \nWith collaboration with The Immigration Council of Ireland to raise awareness of the fact that, at any given time, 2.4 million people around the world are victims of human trafficking. \u00a0The campaign involved users swiping through a series of images of a woman as her appearance becomes progressively more bruised. Afterwards, messages such as \u201cYour options are left or right. Women forced into prostitution in Ireland have none.\u201d appeared on their screens.
        \n        \"tindersextraffic1\"<\/a>
        \nA campaign with a powerful message, using a clever twist on Tinder\u2019s main functionality\u2014swipe right, swipe left\u2014hit home and hit you where it truly hurts.<\/p>\n

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        1. Social Tees Animal Rescue Campaign:<\/li>\n<\/ol>\n

          Social Tees Animal Rescue and the interns at the ad agency Bartle Bogle Hegarty decided to replace the sleazy ill-mannered boys on the dating app with cute, innocent little puppies.
          \n