{"id":11001,"date":"2014-11-14T16:45:32","date_gmt":"2014-11-14T11:15:32","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2014\/11\/14\/ola-cabs-leads-social-media-buzz-radio-taxi-service-providers-india\/"},"modified":"2023-08-18T04:44:48","modified_gmt":"2023-08-18T04:44:48","slug":"ola-cabs-leads-social-media-buzz-radio-taxi-service-providers-india","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/ola-cabs-leads-social-media-buzz-radio-taxi-service-providers-india\/","title":{"rendered":"OLA Cabs leads the social media buzz of radio taxi service providers in India"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11001\" class=\"elementor elementor-11001\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89f3b38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89f3b38\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fe816b4\" data-id=\"1fe816b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ed4f8e5 elementor-widget elementor-widget-text-editor\" data-id=\"2ed4f8e5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/ola.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/ola.png\" alt=\"ola\" width=\"486\" height=\"365\" \/><\/a>\nOla Cabs has emerged as the winner of the social media share of consumer minds among the radio taxi service providers in India. Ola Cabs has 46% share of voice followed at a far distant second by Meru Cabs with 19% share.\n<a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/Slide41.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/Slide41.png\" alt=\"Slide4\" width=\"726\" height=\"544\" \/><\/a>\nThe social media hashtag campaigns may be one of the reasons for the higher share.\n<a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/Slide32.png\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/Slide32.png\" alt=\"Slide3\" width=\"726\" height=\"544\" \/><\/a>\nBut the brand has more consistent buzz even without the hashtag campaign when compared to other players in the industry.\nUber India also despite having social media campaigns were at a distant third in the social media space. Other players like Mega Cabs, Easycabs and TAB cabs fared poorly with barely half a thousand mentions in a month.\nThe study also throws up interesting observations like 33% of the users of Merucab users were unsatisfied.\n<a href=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/Slide71.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/wp-content\/uploads\/2014\/11\/Slide71.png\" alt=\"Slide7\" width=\"727\" height=\"545\" \/><\/a>\nThey have a very high negative sentiment towards the brand. This has led to the creation of hate accounts on Twitter. The list does not end here. Easycabs and Taxiforsure has 38% and 37% negative sentiments respectively. Ola Cabs and Uber India has high positive sentiments of 22% positive sentiments each while Mega Cabs has 25% positive sentiments. \u201cSince the industry is purely a service based industry the percentage of unsatisfied customers may be high\u201d remarks Gin Vanglian, head of research at Simplify360. \u201cThe negative sentiment is fairly high in other service based sectors also. For example the percentage of negative sentiments in the Telecom and banking sector also ranges from 20 to 30 percent\u201d.\nOther interesting insights:\n<ul>\n \t<li>\u00a0Uber has the largest fan base on Facebook. This may be due to its international presence. Fan size of Uber is 170 times that of Easy Cabs.<\/li>\n \t<li>\u00a0Ola is the most followed radio taxi service provider on Twitter.<\/li>\n \t<li>Males are more likely to talk about cabs than female.<\/li>\n \t<li>Youths tend to talk more about taxi services as compared to elder age group.<\/li>\n \t<li>\u00a080% of the buzz around Radio taxi service providers is on Twitter.<\/li>\n \t<li>Ola and Uber have city specific Twitter handles.<\/li>\n \t<li>Ola and Meru have dedicated support handles on Twitter &#8211; @support_ola and @meru_cares.<\/li>\n<\/ul>\n<a href=\"http:\/\/www.slideshare.net\/SocialSamosa\/radio-taxi-service-providers-in-india\">Check the detailed report here.<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ola Cabs has emerged as the winner of the social media share of consumer minds among the radio taxi service providers in India. Ola Cabs has 46% share of voice followed at a far distant second by Meru Cabs with 19% share. The social media hashtag campaigns may be one of the reasons for the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/ola-cabs-leads-social-media-buzz-radio-taxi-service-providers-india\/\"> <span class=\"screen-reader-text\">OLA Cabs leads the social media buzz of radio taxi service providers in India<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":5753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1702,1643],"tags":[1821,1813,2685,2686,2687,2688,2689,2690,2691,2692,2693],"class_list":["post-11001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-research","category-social-crm","tag-easy","tag-india","tag-mega","tag-meru","tag-merucabs","tag-ola","tag-radio-taxi","tag-tabcab","tag-taxiforsure","tag-transport","tag-uber"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OLA Cabs Leads Social Media Buzz of Radio Taxi Service India - Simplify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/ola-cabs-leads-social-media-buzz-radio-taxi-service-providers-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OLA Cabs Leads Social Media Buzz of Radio Taxi Service India - Simplify\" \/>\n<meta property=\"og:description\" content=\"Ola Cabs has emerged as the winner of the social media share of consumer minds among the radio taxi service providers in India. Ola Cabs has 46% share of voice followed at a far distant second by Meru Cabs with 19% share. 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