{"id":10957,"date":"2013-07-15T12:49:28","date_gmt":"2013-07-15T07:19:28","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/07\/15\/case-study-when-a-simple-tweet-shook-bing\/"},"modified":"2023-08-17T07:31:50","modified_gmt":"2023-08-17T07:31:50","slug":"case-study-when-a-simple-tweet-shook-bing","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/case-study-when-a-simple-tweet-shook-bing\/","title":{"rendered":"Case Study : When a simple tweet shook Bing!"},"content":{"rendered":"

Following article is taken from the collection of social media disaster case studies published in our ebook Social Media Nightmares<\/a>.\u00a0<\/em>
\nHowever good your intentions are, but if you don\u2019t express them right, you will end up in a mess!\u00a0This is exactly what happened with Bing, when they tried to market their brand by cashing on the Japanese earthquake incident.\u00a0Bing received some really derogatory tweets on their promotion activity which literally tore their brand image apart.
\n\"bing_tweets\"<\/a>
\nScreen shot of the tweet made by Bing<\/strong><\/p>\n

\"bing_tweets_complaint\"<\/p>\n

Screen shot of the tweet made by people on Twitter<\/strong><\/p>\n

And surprisingly, Bing after 7 hours of this incident and when a very abusive hash tag started gaining traction on twitter reacted and sent an apology tweet from its official twitter account.
\n\"bing_tweets_apology\"
\nBing people could have never imagined that they would also feel the aftershock of the earthquake in Japan!
\nThings you should not do to avoid such situations;<\/strong><\/p>\n

    \n
  1. While creating content for posting on your social media channels about natural\u00a0calamities, social issues, crimes, never sound self oriented and marketing focused.<\/li>\n
  2. If something unwanted happens, then be very swift in responding to the situation, or you will end up in missing the bus.<\/li>\n<\/ol>\n

    Find out more case studies in our ebook\u00a0Social Media Nightmares<\/a>. You can download it for free.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Following article is taken from the collection of social media disaster case studies published in our ebook Social Media Nightmares.\u00a0 However good your intentions are, but if you don\u2019t express them right, you will end up in a mess!\u00a0This is exactly what happened with Bing, when they tried to market their brand by cashing on …<\/p>\n

    Case Study : When a simple tweet shook Bing!<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":2175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643],"tags":[2229,2230,2231],"class_list":["post-10957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","tag-bing","tag-bing-on-twitter","tag-case-studies"],"acf":[],"yoast_head":"\nCase Study : When a simple tweet shook Bing! - Simplify 360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/case-study-when-a-simple-tweet-shook-bing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study : When a simple tweet shook Bing! - Simplify 360\" \/>\n<meta property=\"og:description\" content=\"Following article is taken from the collection of social media disaster case studies published in our ebook Social Media Nightmares.\u00a0 However good your intentions are, but if you don\u2019t express them right, you will end up in a mess!\u00a0This is exactly what happened with Bing, when they tried to market their brand by cashing on … Case Study : When a simple tweet shook Bing! 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