{"id":10955,"date":"2013-07-08T16:46:11","date_gmt":"2013-07-08T11:16:11","guid":{"rendered":"https:\/\/simplify360.com\/blog\/2013\/07\/08\/indian-brands-on-twitter-how-is-their-social-customer-service\/"},"modified":"2023-08-17T07:33:43","modified_gmt":"2023-08-17T07:33:43","slug":"indian-brands-on-twitter-how-is-their-social-customer-service","status":"publish","type":"post","link":"https:\/\/simplify360.com\/blog\/indian-brands-on-twitter-how-is-their-social-customer-service\/","title":{"rendered":"Indian Brands on Twitter \u2013 How is their Social Customer Service?"},"content":{"rendered":"<div title=\"Page\">\n<div><a href=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/07\/customer.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/simplify360.com\/blog\/wp-content\/uploads\/2013\/07\/customer.jpg\" alt=\"customer\" width=\"380\" height=\"286\" \/><\/a><br \/>\nSocial media is dramatically altering the customer service landscape.\u00a0With easy access to real-time\u00a0information, a new generation of \u2018always-on\u2019 consumers has been empowered and are more\u00a0demanding than ever before.\u00a0This trend is on the rise as social media proliferates, both online and on\u00a0mobile, across all age groups and demographics.<\/div>\n<div>To build trust and brand loyalty in this rapidly changing environment, companies must develop a\u00a0social media customer service strategy that is responsive, proactive and engaging in order to address\u00a0customers\u2019 needs.<\/div>\n<div>The purpose of this research is to investigate the extent to which social media customers to post and resolve their complaints are currently using micro-blogging sites like TWITTER.<\/div>\n<\/div>\n<div title=\"Page\">\n<p>Specifically within the context of the customer complaints, the objectives of this research are to:<\/p>\n<ul>\n<li>Identify whether Twitter is being used by customers to post their complaints.<\/li>\n<li>Explore the volume and variety of complaints from different industries.<\/li>\n<li>Investigate perceived outcomes, benefits and disadvantages for customers using Twitter.<\/li>\n<li>Formulate recommendations for ways in which Twitter could be used more efficiently to resolve customer complaints by various industries.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/simplify360.com\/index.php?option=com_content&amp;view=article&amp;id=173\">&gt;&gt; Download the Ebook<\/a><\/h3>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Social media is dramatically altering the customer service landscape.\u00a0With easy access to real-time\u00a0information, a new generation of \u2018always-on\u2019 consumers has been empowered and are more\u00a0demanding than ever before.\u00a0This trend is on the rise as social media proliferates, both online and on\u00a0mobile, across all age groups and demographics. To build trust and brand loyalty in this &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simplify360.com\/blog\/indian-brands-on-twitter-how-is-their-social-customer-service\/\"> <span class=\"screen-reader-text\">Indian Brands on Twitter \u2013 How is their Social Customer Service?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":3230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1643,1707],"tags":[2220,2221,2222,2223,1737,1758],"class_list":["post-10955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-crm","category-social-customer-service","tag-customer-care-on-twitter","tag-customer-service-through-twitter","tag-indian-brands-on-twitter","tag-social-customer-service","tag-social-media-and-customer-service","tag-twitter-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Indian Brand on Twitter\u2013How is their Social Customer Service?-Simplify360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/simplify360.com\/blog\/indian-brands-on-twitter-how-is-their-social-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indian Brand on Twitter\u2013How is their Social Customer Service?-Simplify360\" \/>\n<meta property=\"og:description\" content=\"Social media is dramatically altering the customer service landscape.\u00a0With easy access to real-time\u00a0information, a new generation of \u2018always-on\u2019 consumers has been empowered and are more\u00a0demanding than ever before.\u00a0This trend is on the rise as social media proliferates, both online and on\u00a0mobile, across all age groups and demographics. To build trust and brand loyalty in this &hellip; Indian Brands on Twitter \u2013 How is their Social Customer Service? 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